© 2020 Adobe. All Rights
Reserved.
Social Media News Update –March
2023
The Trends, Data and Updates you need to know.
A DO B E E X P R E S S

© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
2
Try out the Adobe Express Content Scheduler

© 2020 Adobe. All Rights
Reserved.
Data
A DO B E E X P R E S S

© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
4
TikTok earned $205 million more through In-app
payments than Facebook, IG and Snap combined
Source: https://www.forbes.com/sites/johnkoetsier/2023/03/01/tiktok-earned-205-million-more-than-facebook-twitter-snap-and-instagram-combined-on-in-app-purchases-in-2023/?sh=64b2375a42d4

© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
5
Substack passes 2m subscriptions. Showing the power
of the creator economy and community engagement
Source: https://twitter.com/MattNavarra/status/1630605685263155207

© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
6
Social Media is a ‘top 10’ in-demand skill
Source: https://twitter.com/MattNavarra/status/1630944694334095361

© 2020 Adobe. All Rights
Reserved.
Trends
A DO B E E X P R E S S

© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
8
Social media ‘Engagement rate’ benchmarks…
‘Engagement rate’ is calculated as follows
Source:: https://www.rivaliq.com/blog/social-media-industry-benchmark-report/#title-methodology

© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
9
…but TikTok still reigns supreme for engagement
Source:: https://www.rivaliq.com/blog/social-media-industry-benchmark-report/#title-methodology

© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
10
Posting frequency benchmarks
Source:: https://www.rivaliq.com/blog/social-media-industry-benchmark-report/#title-methodology

© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
11
Key social benchmark takeaways
Source:: https://www.rivaliq.com/blog/social-media-industry-benchmark-report/#title-methodology

© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
12
What content makes up a Facebook feed?

© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
13
A perfect example of why we should not post links on
Facebook…

© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
14
GenZ’s turn to TikTok as a primary source for news.

© 2020 Adobe. All Rights
Reserved.
New Features
A DO B E E X P R E S S

© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
16

© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
17
Instagram are working on adding multiple
collaborators to posts

© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
18
Collabs are also coming to stories

© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
19
New ability to react to Stories with a Green Screen

© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
20
Reels ’Watch time’ stats coming to Instagram
Insights

© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
21
Instagram is working on a new ‘Top 3’ sticker for
Stories to help encourage content creation

© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
22
We’ll soon be able to add music to Feed posts

© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
23
‘Add yours’ prompts are coming to feed posts to
encourage interaction.

© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
24

© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
25
Facebook introduces ‘quiet mode’

© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
26
Insights for Facebook Stories are coming soon

© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
27
‘Broadcast’Channels are coming to Facebook Messenger

© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
28
Facebook Reels now aligns with IG Reels to allow 90-second videos

© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
29
Ready-made Reels fromStory memories

© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
30
Facebook Reels ‘Groove feature’ automatically fits music to your video.

© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
31
Meta is working on a text-based social network to rivalTwitter.

© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
32
Meta ‘Verified’, their subscription platform launches.

© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
33

© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
34
‘Bookmarks’ is becoming a trackable metric on Twitter

© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
35
Twitter Blue subscribers will get prioritized ranking in
comments

© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
36
Text formatting is coming to Twitter

© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
37

© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
38
You can now ‘star’ important LinkedIn DM’s

© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
39
LinkedIn updates profile appearances

© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
40
LinkedIn enables Newsletter scheduling

© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
41
LinkedIn interest-based ad targeting

© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
42
LinkedIn launches AI-powered ‘Collaborative
articles’

© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
43
LinkedIn launches AI-powered assistant for creating
your headline, about section and job ads.

© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
44
LinkedIn launches the Podcast Academy to help
podcasts grow on LinkedIn

© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
45
LinkedIn allows you to follow other companies from
a Company page.

© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
46
Live Audio Rooms comes to LinkedIn Company
Pages

© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
47

© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
48
TikTok continue to promote in-app shopping

© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
49
TikTok is now displaying a ‘reposts’ tab

© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
50
Multiple posts can now be added to TikTok ‘Now’

© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
51
We can now added a link to our app in our Bio

© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
52
TikTok introduces TikTok ‘Series’ to help creator sell
subscriptions / access

© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
53
TikTok Keyword Research tool to help inform
content ideas

© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
54
Refresh TikTok feed

© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
55
Noise increases around a ban on TikTok

© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
56

© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
57
Upload and manage podcasts on YouTube

© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
58
More detail added to YouTube Shorts analytics

© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
59

© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
60
Pinterest idea pins extended to 5 minutes

© 2020 Adobe. All Rights
Reserved.
Wow!You Made it!
A DO B E E X P R E S S

© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
62
Let’s try and summarize that…
1. We’re seeing the dawn of ‘Premium’ social media
2. We also seeing the start ofAI being ‘baked-in’ to social media platforms
3. TikTok and short form video continues to be the best way to fight decreasing reach
4. But…is a total ban onTikTok on the cards?
5. Podcasting continues to grow and LinkedIn andYouTube could be good places to leverage
6. Collaboration and increasing interaction are crucial for growth
7. Building community around a specific topic has never been so important
@jordandeneellis
@andyrlambert

© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
63
Stay in the know!
getsocialja.substack.com