The social media stats, trends and data you need to know Watch the run through of all of the most impotent social media changes, trends, data and new features you need to know for this summer. TL;DR These are the four key takeaways from all of the changes this month. 1.Social media adoption and usage continue to grow… 2.…As does social media’s impact on brand discovery 3.Reels are becoming essential for brand growth as usage and engagement climbs 4.YouTube Shorts now has 2 billion monthly users and holds great opportunity for organic reach 5.Take heed of the big (and positive) changes to LinkedIn and X’s algorithms 6.The time spent on TikTok and the engagement rates continue to show how valuable this plat form is for brands

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Social Media News Update – August 2023
The Trends, Data and Updates you need to know.
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Try out the Adobe Express Content Scheduler

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Data
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'How to’ content ranks as the most viewed type of short form Video

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Trends
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More content is shared in Stories and DM’s vs. the feed

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With 200 billion views PER DAY Reels is gaining on TikTok

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Instagram Reels vs. TikTok Organic Engagement

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New Features
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Create Reels from improved IG reels Templates

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‘Share’ counts to be added to Reels

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Auto-trim Reels videos

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Manage ‘Broadcast Channels’ from Desktop

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More flexibility for ‘Broadcast Channels’

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Add Audio to Carousel Posts

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Add up to 5 Shop links to your profile

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Collab with up to 3 others in Feed posts

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Reels are now the top performing post type on Facebook

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Facebook are pushing for long-form content to become Reels

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Improved editing tools for Facebook Reels

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@mention followers on Facebook

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X releases the ability to hide ‘Blue’ Checkmarks

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Big Updates to Twitter’s algorithm
Replies to Tweets are the single most important factor determining
reach
Video is becoming more of a focus point for the platform. Video
will continue to be emphasized as a content format
Links kill reach, avoid using them
The lifespan of a Tweet has doubled to 48 hours

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LinkedIn Organic performance Benchmarks

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Important updates to LinkedIn’s algoritm
1. If you post on LinkedIn, it is more likely that your followers will see your
post.
2. 2. Posts that share "knowledge and advice" are now prioritized
throughout the platform. This is defined as:
3. The post speaks to a distinct audience.
4. 2. The author is writing in their core subject area.
5. 3. The post has "meaningful comments."

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Users in the EU will get a different TikTok experience

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Text-based posts come to TikTok

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TikTok post captions increase to 4,000

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…and the rest

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Threads usage down 79%

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Threads adds a ‘send to Instagram’ option

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A Re-post tab within profiles is coming to Threads

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Custom ‘alt text’ is coming to Threads

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More details added to YouTube analytics

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Livestreams coming to YouTube Shorts

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New ‘collab’ feature for YouTube Shorts

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Use Shorts to promote Long Form content

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Add multiple links to YouTube bio

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Improved YouTube Analytics

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Wow! You Made it!
A D O B E E X P R E S S

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Let’s try and summarize that…
1. Social media adoption and usage continue to grow…
2. …As does social media’s impact on brand discovery
3. Reels are becoming essential for brand growth as usage and engagement climbs
4. YouTube Shorts now has 2 billion monthly users and holds great opportunity for organic reach
5. Take heed of the big (and positive) changes to LinkedIn and X’s algorithms
6. The time spent on TikTok and the engagement rates continue to show how valuable this plat
form is for brands
@andyrlambert