June 2022 - Social Media Update.pptx

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The document summarized recent updates and trends across various social media platforms. It reported that YouTube Shorts now has 1.5 billion monthly views and discussed new features for creators on platforms like Facebook, Twitter, LinkedIn, Instagram and TikTok. These included things like creator monetization options, new analytics tools, collaboration features and social commerce integrations. The takeaways highlighted LinkedIn's stronger creator tools, YouTube Shorts competing with TikTok, an increased focus on creator monetization by Meta, and the growing importance of social commerce and collaborations.

Business

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Gen Z Social Media Preferences

© 2022 Adobe. All Rights Reserved. Adobe Confidential.
YouTube Shorts now at 1.5 billion monthly views

© 2022 Adobe. All Rights Reserved. Adobe Confidential.
Teens Social Platform Preferences

© 2022 Adobe. All Rights Reserved. Adobe Confidential.
UK Social Media Engagement Data

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Time spent on social platforms (US)

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LinkedIn Performance Data

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Facebook Reels Creator Monetisation

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Auto-Dubbing for Facebook Videos

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'Collaborative Posts’ come to Facebook

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Facebook improves Group discoverability

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Facebook launches new Facebook Group ‘Chat’ and ‘Feed’ channels

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Facebook launches new Facebook Group ‘Community Audio’ channels

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Twitter launch the ability to ‘Pin’ comments within Communities

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Twitter launch ‘For You’ feed within Communities

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Twitter Shopify Integration

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Twitter launch ‘Product Drops’

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Twitter launch ‘Notes’

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New Audience Analytics come to LinkedIn

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…along with new Post Analytics

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New LinkedIn ‘Lead Gen’ Forms

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Add Hashtags and Mentions in LinkedIn Articles

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New LinkedIn Follower Growth Tools

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LinkedIn Live Audio Events

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New LinkedIn Event Comment options

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New LinkedIn ‘Repost’ option

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Instagram’s full-screen feed view is coming…

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’Swipeable’ stickers and 90-second durations come to Reels

© 2022 Adobe. All Rights Reserved. Adobe Confidential.
Photo Remixing to aid Reels creation

© 2022 Adobe. All Rights Reserved. Adobe Confidential.
Edit and Trim Reels content in Facebook Creator Studio

© 2022 Adobe. All Rights Reserved. Adobe Confidential.
New Instagram Creator Marketplace

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New TikTok Analytics

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TikTok launch Live subscriptions

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TikTok WooCommerce Integration

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TikTok launch ‘Playlists’

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TikTok Stories are now available to all

© 2022 Adobe. All Rights Reserved. Adobe Confidential.
TikTok update ‘Templates’

© 2022 Adobe. All Rights Reserved. Adobe Confidential.
Ads come to YouTube Shorts

© 2022 Adobe. All Rights Reserved. Adobe Confidential.
Snapchat adds ‘Shared Stories’

© 2022 Adobe. All Rights Reserved. Adobe Confidential.
Pinterest Idea Pin Ads

© 2022 Adobe. All Rights Reserved. Adobe Confidential.
Takeaways
1. LinkedIn’s ‘Creator’ profiles become far more useful
2. YouTube Shorts is beginning to take the battle to TikTok
3. Meta are doubling down on creator monetisation
4. Social commerce is now ubiquitous across all platforms
5. Collaborations will be key to future growth
Connect with me on LinkedIn: https://www.linkedin.com/in/andycontentcal/
Subscribe to these updates: www.andyrlambert.com
Check out Adobe Express: www.adobe.com/express

The social media stats, trends and data you need to know Watch the run through of all of the most impotent social media changes, trends, data and new features you need to know for this summer. TL;DR These are the four key takeaways from all of the changes this month. 1.Social media adoption and usage continue to grow… 2.…As does social media’s impact on brand discovery 3.Reels are becoming essential for brand growth as usage and engagement climbs 4.YouTube Shorts now has 2 billion monthly users and holds great opportunity for organic reach 5.Take heed of the big (and positive) changes to LinkedIn and X’s algorithms 6.The time spent on TikTok and the engagement rates continue to show how valuable this plat form is for brands

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