Monthly Social Media Update June 2023.pdf

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The document discusses recent trends, data, and new features across various social media platforms. It notes that Reels continues to grow on Instagram while competing with TikTok. It also discusses expanding use of artificial intelligence, such as generative AI content and chatbots, on platforms like LinkedIn, Instagram, and TikTok. New features are aimed at creators and include things like longer videos on Facebook, 25,000 character tweets, and dual camera livestreams. Overall social media usage and budgets are increasing, fueling more brand discovery, and platforms are becoming more interconnected in importance.

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Social Media News Update – June 2023
The Trends, Data and Updates you need to know.
A D O B E E X P R E S S

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Data
A D O B E E X P R E S S

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Reels starts to make headway against TikTok

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Snapchat UK growth

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Users’ favorite and most used platforms

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Social platform overlaps: The importance of multi-channel

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Growth of news consumption on social

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18-24 y/o social platform preferences

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Trends
A D O B E E X P R E S S

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Social media budgets set to increase

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Shifting consumption trends

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What users’ use each social platform for

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New Features
A D O B E E X P R E S S

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How the Instagram algorithms work

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IG broadcast channels launch to all

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Instagram AI chatbot

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Discover trending ‘Add yours’

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Generate music for Reels with a text prompt

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New remix feature called ‘Sequence’

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Download publicly posted content

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Reels ads comes to Facebook and Instagram

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New Facebook tools for Creators

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Facebook promoting long-from video as Reels

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Search Twitter Lists

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25,000 character tweets come to Twitter

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Generative AI content creation comes to LinkedIn

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AI-Generated Ad Copy

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DM’s and an inbox management comes to Company pages

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LinkedIn simplify notifications

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Dual Camera livesteams

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Auto-created captions for Live streams

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Import sounds from videos

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AI generated scripts on TikTok

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…and the rest

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Repurpose long-form content to YouTube shorts

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Snapchat adventures in AI

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Wow! You Made it!
A D O B E E X P R E S S

1️⃣ Search is set for a shake-up. The Google + Reddit deal demonstrates how buyer preference is changing and the incredible impact that a community and a strong brand have. 2️⃣ TikTok growth might be slowing, but it does not mean it’s time is over. That said, Meta’s suite of products are experiencing a renaissance of organic growth, driven by Instagram and Facebook Reels. 3️⃣ LinkedIn is truly carving its own path in the social media landscape. Freed from copying other platforms (bye-bye Creator Mode & Stories etc.) they are leaning into being the platform of education and true industry insight.

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