MonMaps is for people enthusiastic about travelling: it is an enriched experience in passing local knowledge, such as favourite points of interest, recommended tours or hidden treasures. As we like to say, MonMaps “lets your friends see the city through your eyes”, thanks to eye-catching maps made by you, with your customised content, styles and themes. Get creative and share your Must-See places with the people you care about.

1. LET YOUR FRIENDS SEE THE CITY
THROUGH YOUR EYES

2. PRESENTATION OVERVIEW
1 PRODUCT
2 TEAM PROFILE
3 MARKET ANALYSIS
4 BUSINESS MODEL
5 FINANCIALS
6 Q & A

3. The Product

4. Value Proposition
Make the exchange of local travel tips online
more personal and enjoyable.
We help Franz:
• Share recommendations with the people he cares about
• Express himself through creative personalised maps
• Eliminate technical barriers in using online maps

5. The Team

6. Graphics Designer
People & Skills Chen Wang
CEO
Borce Stojkovski
Application Developer
Dimitris Tsiodoulos
Interface Developer
Craig Kershaw
Quality Assurance
Ye Xiang
Marketing Manager
Xin Guo
UX Designer
Francesco Bonadiman

7. Market Analysis

8. Market Opportunity
million international tourist arrivals to Europe in 2012.
The top destination is France.
of travellers use their mobile device to research travel
information while they are travelling.
average annual growth of Europe's online travel market
through 2015, due to smartphone and tablet adoption.
Source: UNWTO. July 2013 & Phocuswright 2013
534
44%
8%

9. 154 responses
30
59 18-24 years old
33 25-35 years old
%
%
74
MonMaps Survey 1/3
cities
students
%
24 %
employed
Online travel survey topics:
Planning
Travelling
Personalising Maps

10. Purposes of using Online Travel Tools
Facebook
Google
Twitter
Instagram
7%
71%
40%
21%
1 10 100
MonMaps Survey 2/3

11. Purposes of using Online Maps
Facebook
Google
Twitter
Instagram
7%
71%
40%
21%
1 10 100
MonMaps Survey 3/3

12. Local
Facebook
Google
Selected Creators Free/Open Creators
Tripomatic
Twitter
SceneSpotter
Instagram
7%
71%
40%
21%
1 10 100
Differentiation 1/2
X axis: who is the creator
Y axis: types of places being promoted
Popular / Touristic
Stay.com
Spotted by Locals
LikeALocal
mTrip
TouristEye
TripAdvisor
Gogobot
Official
City Websites

13. Facebook
Google
Twitter
Instagram
7%
71%
40%
21%
1 10 100
Differentiation 2/2
Why we are different:
• Focus on the creator - Everyone is free to create maps
• Quality over Quantity - Targeted personal recommendations
• Custom maps design - Freedom in creative expression

14. SWOT
Strengths Weaknesses
• Motivated and dedicated team
• Good combination of relevant skills
• Unexploited market area
• Experience in running e-business
• Limited backend developer resources
• Limited sales experience
• Unestablished sales channels
Opportunities Threats
• Clear marketing position
• Growing industry
• Increased use of social media when traveling
• Trend towards personalised tips vs
traditional holiday planning
• Reliability on 3rd party APIs
• Saturated market
• Trend towards free applications
and services on the web
• Unfavourable media coverage
External Internal
Helpful Harmful

15. PESTEL & Porter's Five Forces
Based on the PESTEL and Five Forces analysis, we conclude the
following:
!
!
• Self organised trips are becoming a trend
• Mature APIs can be used to offer accurate map services
• Low power of service suppliers, as we can easily switch suppliers with
low cost

16. Business Model

17. Customers and Revenue Streams
Chz Francos
Restaurant
Advertisers
Advertising
3 different ad formats
Individual
Personal use
In-App purchases (€ 0.49 - 4.99)

18. Strategy
Key success factors:
grow user base globally & attract advertisers from the start
Concrete steps:
• Raising initial capital to fund our operations:
€ 600 through Repayable Advances
• Online promotion to raise awareness:
reach 233K people -> 3,500 visitors -> 350 users
• Direct sales to generate revenue:
targeting companies in the Paris Region

19. Projections &
Financial Documents

20. User Growth (3-year projection)
30000
22500
15000
7500
0
User Growth
Q2 2014 Q1-Q2 2015 Q1-Q2 2016
~ 25,000 users
by Q4 2016

21. Profit and Loss (3 year projection)
2014 2015 2016
Total Income: € 15.622,80 € 52.576,00 € 106.152,00
Total Expenses: € 8.360,00 € 65.258,00 € 64.783,00
Gross Profit: € 7.262,00 € 12.682,00 € 41.369,00
Net Profit: € 6.173,00 -€ 12.682,00 € 35.164,00

22. Break-Even Point

23. Objectives
revenue by end of 2014
active users by end of 2016
revenue by end of 2016
€ 15,600
25,000
€ 106,150

24. Profit and Loss (3 year projection)
Income Type 2014 2015 2016
Advertising € 11.512,80 € 38.376,00 € 76.752,00
Ad creation € 720,00 € 2.400,00 € 4.800,00
Virtual Goods € 840,00 € 5.600,00 € 15.600,00
Grant / Sponsorship € 2.500,00 € 2.500,00
Consulting € 3.500,00 € 8.500,00
Other income € 50,00 € 200,00 € 500,00
Total Income: € 15.622,80 € 52.576,00 € 106.152,00

25. Profit and Loss (3 year projection)

26. Return on Investment
€ 50,000.00 Initial investment in Q2 2014
€ 118,589.00 Total Assets at the end of Q4 2016
€ 28,665.00 Net Profit over the period
1.35 % ROI = (Net profit / Investment) × 100
1.37 % ROI = (Earnings - Investment / Investment)

27. Merci beaucoup!

28. Demo