The document discusses various digital marketing strategies used in the travel sector in 2010, including search engine campaigns, display ads, email marketing, microsites, and social media campaigns. It also mentions guerrilla marketing tactics, media events, publicity efforts, and mailing campaigns targeted at European travelers focused on themes like city breaks, culture, food, beaches, and special promotions. The strategies were implemented by a Greek digital marketing agency called HIGH FIDELITY THE Media Innovation NETWORK based in Athens.

1. Media Innovation in the travel sector 2010

4. Search engine campaigns Display campaigns Email marketing Portals, sites & microsites Digital Strategy Creative consulting Digital Marketing

5. Non - traditional Low - cost H ighly effective Milan - Greece National Geographic London Greece Greece - Helexpo Guerrilla Marketing

6. Greece- Europe M edia events M edia Relations Web buzz Publicity

7. European Display Campaign

8. EUROPEAN DISPLAY CAMPAIGNS 2009

9. Google Adwords Campaign 2009 Microsites –blogging click4greece City Breaks Gastronomy Culture and History Sun and Beach

10. Special promotions

11. Mailing Campaigns Agrotravel ViaMichelin – Invitation NationalGeographic –Milan –taste

12. Creative publications

13. Greek network clients travel / culture sector

14. HIGH FIDELITY THE Media Innovation NETWORK Akadimias 35, 106 72 Athens Tel . +30 210 3637585 Fax. +30 210 3637544 Email: mi1@mediainnovation.gr