Roberta Milano - Trend digitali nel turismo

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A study sponsored by Expedia that shows: - Where consumers find inspiration for travel purchases online - How consumers move between travel sites across their decision making journey - A deeper understanding of the role of OTAs, meta and supplier sites along the multi-touch roadmap Download this study at: http://info.advertising.expedia.com/travelerattribution?portalId=149354&hsFormKey=59630ba9d184e3f5d2271f45e8231fa5&submissionGuid=a14ea177-c004-4913-bb1b-bf5bf39779fe#main_form

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The guest experience doesn’t begin when the traveller checks into their hotel - it begins the moment the inspiration to travel strikes. From there, the traveller’s online journey takes them through different customer stages, every one of which presents the hotelier with an opportunity to enhance the guest experience and encourage bookings. But many hoteliers are not capitalising on these opportunities and are missing out on bookings because of it. Why? Because they’re not leveraging the technology available to them to automate these stages and create a seamless guest experience. Hoteliers are overwhelmed with technology options that appear inaccessible, expensive, and difficult to adopt. But with the right technology and with real support on how to implement and utilise it, hoteliers can streamline their operations and enhance their online marketing activities; optimising the entire guest experience and drive more direct bookings as a result. Join trivago and Tnooz on June 8 for our FREE TLearn webinar on why hoteliers are losing out on bookings by not capitalising on technology at every stage of the traveller’s online journey, and how they can change this. Panellists for this TLearn Webinar on THURSDAY 8 JUNE 2017 are: Aly Thompson, industry manager for UK and Ireland, trivago Martin Cowen, moderator, Tnooz Kevin May, producer, Tnooz Register now to be able to participate and find out why embracing technology is not only possible, it’s absolutely indispensable if you want to succeed in a market that’s becoming more and more competitive and an industry that’s becoming increasingly digitalized. This TLearn Webinar took place on Thursday 8 June 2017.

How to win direct hotel bookings from data

In the over-complex world of consumers’ big data, with the infinite possibilities for the travel & hospitality industries, independent hoteliers have not yet embraced the full technological and strategic potential of traveller data. Hoteliers are busy making their guests happy, filling their rooms, keeping up with the tech innovations but at the same time, they are missing unparalleled opportunities to win more direct bookings. In this FREE TLearn webinar from Tnooz and trivago, gain insights into how rates, traveller behaviour while searching for a hotel, and a hotel's online profile affect bookings. Also, learn about the easy-to-use technology that allows hoteliers to access this data and increase their booking conversion. Panellists for our FREE TLearn webinar are: Aly Thompson, industry manager for UK and Ireland, trivago Kevin May, senior editor and moderator, Tnooz Linda Fox, deputy editor and producer, Tnooz This TLearn Webinar took place on THURSDAY 30 MARCH.

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As global travelers and travel content continues to migrate into the digital realm, consumers are increasingly researching, planning, and booking trips on the web and via mobile devices. At the same time, travel brands are investing heavily in content marketing to reach consumers. These two forces collide when travel brands enter new, foreign markets and struggle to offer content marketing in local languages.

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Today’s business travelers are more mobile and connected than ever before. They work from the hotel, or even the plane. They attend meetings across town, or across the country. A stream of devices and applications are emerging to help travelers get to their destinations in more efficient, safe and affordable ways, and travelers are now choosing between hundreds of travel solutions. How are travel managers adapting to meet the needs of the modern business traveler? Lyft and Tnooz held a live discussion on how technology innovation is driving new traveler expectations, and how the travel program is evolving to fit the lifestyle of increasingly mobile travelers. This webinar covered: How technology has impacted the behaviors and preferences of modern business travelers How corporate travel managers are adapting travel programs to create a traveler-centric program How corporate travel managers are overcoming safety concerns to incorporate new, connected solutions into their travel programs Follow the discussion with these experts and Tnooz during this webinar recording: Matt Doherty, Regional VP of Mobility Solutions, Lyft Colleen Black, Partner, GoldSpring Consulting Sean O’Neill, Tnooz, Editor-in-Chief & Moderator, Tnooz Gene Quinn, CEO & Producer, Tnooz This webinar took place on June 23. It lasted for one hour, including answers to questions from attendees.

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There are many pieces to a mobile campaign, from content to search to display advertising. The combination allows Hilton Worldwide to find success to connect with highly targeted consumer segments. Join Peter Norris, digital marketing director at Hilton Worldwide, as he walks through this cross-channel mobile marketing approach. Discover how Hilton uses the latest advances in mobile marketing to identify and drive mobile traffic, as well as connect guests' experiences.

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Abstract The need for strategic thinking in destination branding has been demanded regarding the challenges tourism destinations are facing nowadays, such as at the digital level. The utilization of Information Communication Technology by tourism destinations, when well-articulated with a destination branding strategy, could be a driving force to improve their strategic positioning, competitiveness, and to optimise the benefits they derive from tourism. The aim of this paper is to explore developments in branding Portugal as a tourism destination, namely what the online tourism promotional material is saying about the country. We intend to contribute to the discussion concerning the best strategies for Destination Portugal. INTERNATIONAL CONFERENCE: SUSTAINABILITY ISSUES AND CHALLENGES IN TOURISM 3-5 October 2013, Istanbul, Turkey http://www.butrmconferences.org/

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