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SpotaGuide is an app that allows users to instantly build customized itineraries based on their interests and availability. It provides GPS assistance for public transportation and highlights the highest rated venues without requiring extensive searching. The app targets travelers, students, and planners in locations like airports, train stations, and college campuses. Statistics show the growing importance of mobile bookings and experiences for millennials. The business plan outlines marketing initially in one city and expanding to 20 cities by year 3, with marketing through hotels, transit hubs, travel sites, and Google ads. Users can download the app for free to support word-of-mouth growth.
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SpotaGuide Final
SpotaGuide is a mobile app that allows users to instantly build customized itineraries based on their interests and availability. It provides GPS assistance for public transportation and recommendations for highly rated local venues without requiring extensive searching. The app targets travelers, students, and planners in locations like airports, train stations, cruise ships, and college campuses. Mobile bookings in travel have grown significantly in recent years. SpotaGuide's financial projections estimate losses in the first two years as it expands to additional cities, before becoming profitable in year three.
Top 10 Most Visited Places in the World
MasterCard's 2016 Global Destination Cities Index ranks cities based on the number of overnight visitors as determined by airline ticket purchases, souvenir spending, and other travel data. The top city was Bangkok with 21.47 million overnight visitors, followed by Paris with 19.88 million visitors, and London in third place with 18.03 million overnight visitors. The report also lists visitor numbers for the other top 10 cities.
MonMaps: Let your friends see the city through your eyes
MonMaps is for people enthusiastic about travelling: it is an enriched experience in passing local knowledge, such as favourite points of interest, recommended tours or hidden treasures.
As we like to say, MonMaps “lets your friends see the city through your eyes”, thanks to eye-catching maps made by you, with your customised content, styles and themes.
Get creative and share your Must-See places with the people you care about.
High fidelity english
The document discusses various digital marketing strategies used in the travel sector in 2010, including search engine campaigns, display ads, email marketing, microsites, and social media campaigns. It also mentions guerrilla marketing tactics, media events, publicity efforts, and mailing campaigns targeted at European travelers focused on themes like city breaks, culture, food, beaches, and special promotions. The strategies were implemented by a Greek digital marketing agency called HIGH FIDELITY THE Media Innovation NETWORK based in Athens.
Keynote speech: XXI century tourism changes, challenges and opportunities
Keynote speech: XXI century tourism changes, challenges and opportunitiesInternational Federation for Information Technologies in Travel and Tourism (IFITT)
This document summarizes the fast-paced changes occurring in both tourism demand and supply due to factors such as digital revolution, automation, online marketplaces, mobility, and climate change activism. New technologies are transforming the tourism experience and the role of employees. Business models are shifting to more niche, experiential, and online approaches. While intentions around sustainability are growing, questions remain around whether market forces or public policy can sufficiently influence tourist behavior to reduce emissions.The Traveler's Journey to Online Booking
This document summarizes a study on traveler attribution that analyzed clickstream data to understand how travelers research and book flights and hotels. Some key findings:
1. OTAs are used throughout the travel planning process from inspiration to research to booking. Meta sites are commonly used for research and drive traffic to OTAs.
2. Supplier sites that consumers start their research on see more bookings on those supplier sites, but not always where research began.
3. The study provides recommendations for marketers to take a full-funnel media approach leveraging OTAs and meta sites, create partnerships across influential touchpoints, and give travelers a reason to remember and return to brands.
Free Report: Airlines and Direct-Channel Booking: Cutting out the Middle Man
As airlines seek to reclaim profits and acquire new customers, they must face complex relationships with OTAs and metasearch engines. In this position paper, we consider how performance marketing, search-engine optimization, and renewed attention to content can drive direct-channel conversions — sparing airlines steep third-party commissions and fees while growing loyalty and market share among new and existing segments of their consumer base.
Skift x checkmate report preview
Today we are launching the FREE report, <strong>What's Next in Mobile: Messaging Strategies for Travel Brands in a Post-App Economy</strong>, brought to you in partnership with <a>Checkmate</a>!
Today’s messaging platforms provide an appealing alternative to native apps, welcoming in a new framework for how the travel industry reaches its customers. Smart marketers are adapting to this change, ringing in a new era of better customer service and streamlined operations. Welcome to the Post-App Economy.
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SpotaGuide Final
SpotaGuide is a mobile app that allows users to instantly build customized itineraries based on their interests and availability. It provides GPS assistance for public transportation and recommendations for highly rated local venues without requiring extensive searching. The app targets travelers, students, and planners in locations like airports, train stations, cruise ships, and college campuses. Mobile bookings in travel have grown significantly in recent years. SpotaGuide's financial projections estimate losses in the first two years as it expands to additional cities, before becoming profitable in year three.
Top 10 Most Visited Places in the World
MasterCard's 2016 Global Destination Cities Index ranks cities based on the number of overnight visitors as determined by airline ticket purchases, souvenir spending, and other travel data. The top city was Bangkok with 21.47 million overnight visitors, followed by Paris with 19.88 million visitors, and London in third place with 18.03 million overnight visitors. The report also lists visitor numbers for the other top 10 cities.
MonMaps: Let your friends see the city through your eyes
MonMaps is for people enthusiastic about travelling: it is an enriched experience in passing local knowledge, such as favourite points of interest, recommended tours or hidden treasures.
As we like to say, MonMaps “lets your friends see the city through your eyes”, thanks to eye-catching maps made by you, with your customised content, styles and themes.
Get creative and share your Must-See places with the people you care about.
High fidelity english
The document discusses various digital marketing strategies used in the travel sector in 2010, including search engine campaigns, display ads, email marketing, microsites, and social media campaigns. It also mentions guerrilla marketing tactics, media events, publicity efforts, and mailing campaigns targeted at European travelers focused on themes like city breaks, culture, food, beaches, and special promotions. The strategies were implemented by a Greek digital marketing agency called HIGH FIDELITY THE Media Innovation NETWORK based in Athens.
Keynote speech: XXI century tourism changes, challenges and opportunities
Keynote speech: XXI century tourism changes, challenges and opportunitiesInternational Federation for Information Technologies in Travel and Tourism (IFITT)
This document summarizes the fast-paced changes occurring in both tourism demand and supply due to factors such as digital revolution, automation, online marketplaces, mobility, and climate change activism. New technologies are transforming the tourism experience and the role of employees. Business models are shifting to more niche, experiential, and online approaches. While intentions around sustainability are growing, questions remain around whether market forces or public policy can sufficiently influence tourist behavior to reduce emissions.The Traveler's Journey to Online Booking
This document summarizes a study on traveler attribution that analyzed clickstream data to understand how travelers research and book flights and hotels. Some key findings:
1. OTAs are used throughout the travel planning process from inspiration to research to booking. Meta sites are commonly used for research and drive traffic to OTAs.
2. Supplier sites that consumers start their research on see more bookings on those supplier sites, but not always where research began.
3. The study provides recommendations for marketers to take a full-funnel media approach leveraging OTAs and meta sites, create partnerships across influential touchpoints, and give travelers a reason to remember and return to brands.
Free Report: Airlines and Direct-Channel Booking: Cutting out the Middle Man
As airlines seek to reclaim profits and acquire new customers, they must face complex relationships with OTAs and metasearch engines. In this position paper, we consider how performance marketing, search-engine optimization, and renewed attention to content can drive direct-channel conversions — sparing airlines steep third-party commissions and fees while growing loyalty and market share among new and existing segments of their consumer base.
Skift x checkmate report preview
Today we are launching the FREE report, <strong>What's Next in Mobile: Messaging Strategies for Travel Brands in a Post-App Economy</strong>, brought to you in partnership with <a>Checkmate</a>!
Today’s messaging platforms provide an appealing alternative to native apps, welcoming in a new framework for how the travel industry reaches its customers. Smart marketers are adapting to this change, ringing in a new era of better customer service and streamlined operations. Welcome to the Post-App Economy.
GYG Public Info Deck
GetYourGuide was founded in 2008 by 4 university students in Zurich and has grown rapidly to become one of Europe's most prominent growth companies. It operates an online platform for travel activities and experiences in over 150 countries. Since its inception, GetYourGuide has raised over $654 million in funding, including a $484 million Series E round in 2019 that valued the company at over $1 billion. GetYourGuide offers a wide range of tourism products and experiences on its platform and has established partnerships with various travel industry players to further scale its business.
Take Advantage of Mobile Marketing to Build Business Success
The document discusses how mobile marketing can help businesses succeed. It notes that mobile ad spending was $30 billion in 2015 and that more time is now spent on mobile devices than watching TV. It provides examples of how different companies are using approaches like SMS, mobile apps, mobile web sites, mobile coupons, mobile wallets, and location-based advertising to engage customers. The document emphasizes that mobile strategies need to be tailored to customers and not just promote apps for their own sake. It also stresses the importance of metrics in mobile marketing.
Personalizing in Travel and Hospitality
This document discusses how travel companies can use personalized marketing strategies enabled by big data analytics. It argues that harnessing consumer data to provide tailored experiences at each stage of the travel planning and booking process can increase sales and customer retention. Specifically, it explores how travel sites can leverage customer preferences and behaviors to improve on-site recommendations, target digital ads more effectively, and tailor messaging in marketing communications. The key is for companies to develop a deep understanding of individual customers in order to engage with them in the most relevant way.
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Le PC représente encore environ les deux tiers des transactions en ligne de tourisme (de 64% à 71% en fonction des 8 pays étudiés). Le mobile progresse et atteint 20% (smartphones + tablettes) d’utilisation en France par exemple. Cette proportion monte à 87% pour la Chine.
La réservation sur mobile est à un stade de développement dans la plupart des pays étudiés. En France, seuls 6% des vols sont réservés sur mobile, contre 31% pour la Chine.Si l’aérien reste le point fort du PC (94% des réservations en France), le parcours d’achat mobile bénéficie principalement aux intermédiaires de voyage en ligne. Ainsi, pour acheter un billet d'avion, les mobinautes français passent d’abord par des intermédiaires (14%) puis par le vendeur direct (9%). Pour un achat hôtelier, ils sont 5 fois plus nombreux à passer par des intermédiaires (10%) que par des vendeurs directs (2%).
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Optimize travel experiences with travel and tourism data scraping services, unlocking insights for personalized services, cost reduction, and enhanced customer value.
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WhenToGo is a data engine that analyzes diverse travel data sources like climate patterns, crowdedness, and event schedules to determine the optimal timing for travel destinations and activities. It provides answers to questions about best travel times through a consumer app and API for travel businesses. The founders conducted user interviews confirming demand for consolidated timing insights and see opportunities working with travel booking platforms and targeting the growing youth travel market. Their business model includes free consumer tools and a paid API service for travel companies.
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The document provides an overview of the evolution of online travel booking and the current state of the travel industry. It discusses the major players and their business models, including online travel agencies (OTAs) like Expedia and Booking.com, and metasearch sites. Trends covered include the rise of mobile bookings and research, the importance of website and app experience, and the use of email and social media marketing. Emerging trends mentioned are passport technologies, virtual reality tours, and automated travel agents.
Hotel & Travel Meta-Search: Trends and Innovation
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The document provides an overview of mobile travel behaviors based on a study by Millennial Media and comScore. Some key findings include:
- The mobile travel audience is most active between ages 25-44, owns multiple devices, and spends over half their travel research and booking time on tablets and smartphones.
- Travelers use mobile devices throughout the entire travel process from initial research to booking to in-destination activities to reviews. Hotels and flights are most researched and purchased travel items on mobile.
- The travel industry has recognized mobile trends and many airlines and hotels now offer robust mobile apps and services to engage travelers on the go. Mobile advertising remains a top spending category as brands promote new offerings and destinations year-
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- Mobile apps dominated the mobile ad market, accounting for over 50% of impressions in most countries.
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- Native and video ad formats grew the fastest while banner ads remained the most common format.
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- Top inventory sources in the region were China, Indonesia, and Japan, accounting for 60% of total bidable inventory.
- Banner ads remained the most common format but native and video saw stronger growth.
- Gaming and e-commerce drove most performance-based mobile advertising spending.
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The document discusses how mobile marketing can help businesses succeed. It notes that mobile ad spending was $30 billion in 2015 and that more time is now spent on mobile devices than watching TV. It provides examples of how different companies are using approaches like SMS, mobile apps, mobile web sites, mobile coupons, mobile wallets, and location-based advertising to engage customers. The document emphasizes that mobile strategies need to be tailored to customers and not just promote apps for their own sake. It also stresses the importance of metrics in mobile marketing.
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How Can Travel and Tourism Data Scraping Services Enhance Industry Profitabil...
Optimize travel experiences with travel and tourism data scraping services, unlocking insights for personalized services, cost reduction, and enhanced customer value.
How Can Travel and Tourism Data Scraping Services Enhance Industry Profitabil...
Optimize travel experiences with travel and tourism data scraping services, unlocking insights for personalized services, cost reduction, and enhanced customer value.
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WhenToGo is a data engine that analyzes diverse travel data sources like climate patterns, crowdedness, and event schedules to determine the optimal timing for travel destinations and activities. It provides answers to questions about best travel times through a consumer app and API for travel businesses. The founders conducted user interviews confirming demand for consolidated timing insights and see opportunities working with travel booking platforms and targeting the growing youth travel market. Their business model includes free consumer tools and a paid API service for travel companies.
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Mobile Insights for Travel Brands - Millennial Media
The document provides an overview of mobile travel behaviors based on a study by Millennial Media and comScore. Some key findings include:
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- Travelers use mobile devices throughout the entire travel process from initial research to booking to in-destination activities to reviews. Hotels and flights are most researched and purchased travel items on mobile.
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Tripwant is a new global tourism platform that aims to connect stakeholders in the tourism industry through information sharing, marketing resources, clientele, and marketplace sharing on an open platform. It utilizes data mining and personalized e-tourism to cater to user needs and content created by stakeholders worldwide. The platform aims to shift distribution power to stakeholders by bringing products directly to end-users via the internet and encouraging users to share advice, content, and experiences. It seeks to create a more efficient marketplace that benefits travelers, the tourism industry, and other stakeholders through an integrated customer-focused approach.
2016 Asia-Pacific Mobile Advertising Market Report
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- Mobile apps dominated the mobile ad market, accounting for over 50% of impressions in most countries.
- Android's mobile operating system market share was over 90% in India and Indonesia.
- Native and video ad formats grew the fastest while banner ads remained the most common format.
- Performance-based mobile ads in the gaming industry had the largest mobile ad budgets.
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The document summarizes trends in online travel and tourism in the Middle East region. It notes that internet penetration has increased rapidly in the Middle East, with over 90% of populations in Qatar and UAE now online. E-commerce has also grown significantly, with over 70% of Middle Eastern consumers making their first online purchase in the last two years. The online travel market in the Middle East is forecast to almost double in value by 2018 as online booking increases from 25% currently to an estimated 36% by 2017. Overall the tourism industry has seen strong growth in the Middle East and the market is shifting from traditional offline to increased online and mobile bookings.
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This document provides an overview and summary of mobile programmatic advertising trends in Asia Pacific from January to June 2016 based on data from Vpon's mobile DSP, DMP, and analytics platform. Some key findings include:
- Top inventory sources in the region were China, Indonesia, and Japan, accounting for 60% of total bidable inventory.
- Banner ads remained the most common format but native and video saw stronger growth.
- Gaming and e-commerce drove most performance-based mobile advertising spending.
- Marketers cited benefits of programmatic buying like better targeting, faster execution, and real-time optimization.
Significance of Mobile Computing in the Airline Industry - Whitepaper
This paper proposes a mobile based application that can serve as a companion for travelers. The proliferation of powerful devices and technologies has opened up a whole new world of possibilities. Internet and mobile devices have connected people in a way that were never possible before.
I Trip Tv Deck Ctia Apr2010
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Technology in the Travel Industry - Insights
Presentation delivered in the University of Azores. The class about Travel Technology is an initiative by TTS in collaboration with its R&D company, TTS Lab.
More about the course you can find at http://protraveltech.tts.com/
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In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
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Spotaguide.pptx (1)
- 3. The SpotaGuide Way Instantly build a unique itinerary based on your interests and availability. GPS assistance with public transportation options to your next spot. Valuable access to the highest rated venues in town without the searching.
- 5. Who’ll SpotaGuide Audience • Travelers • Students • Planners Locations • Airports • Train stations • Cruise ships • College Campuses
- 6. SpotaSuccess •67,000 businesses valued at $20BN in the tour industry. This makes it the third largest segment of the travel industry after air and accommodation (WIT, 2016) • Mobile bookings in travel have grown by 1700% between 2011 and 2015, moving from 1% to 18% of online revenues (Frederic Gonzalo, 2016) • 78% of millennials would rather spend money on a desirable experience or event than buying something desirable (Harris/Eventbrite, 2014)
- 7. SpotaMoney Year 1 Year 2 Year 3 Total Income $5,297.70 $26,488.50 $264,885.00 Total Expenses $349,200.00 $253,500.00 $254,000.00 Net Profit or Loss $(343,902.30) $(227,011.50) $10,885.00
- 8. SpotaTecture
- 9. Moving Forward Start marketing in one city for first year, gradually increase to other nearby cities. Plan to have users in 20 cities by end of year 3. Heavy marketing in hotels, airports, train stations, and across various travel websites. Utilize Google advertising during year 1 with 10% of the marketing budget from initial application. Application is a FREE download which will support word of mouth use.
- 10. QUESTIONS