This document provides 5 takeaways for startups in the travel industry based on interviews with founders and CEOs of emerging travel companies. It begins with an introduction noting the growth of travel startups in recent years through acquisitions and funding rounds. While the digital era has lowered barriers to entry for startups, disrupting the complex travel industry and becoming a key player is still challenging. The rest of the document outlines the 5 takeaways which are: 1) Have a clear answer to the problem you are solving, 2) Stay fanatically focused on customers, 3) Shift from player to coach mentality, 4) Be prepared to adapt and pivot, and 5) Assemble the best minds possible.