Discover JourneyPalette, the pioneering travel platform that is transforming the way conscious travelers explore Africa. This pitch deck unveils our innovative solution to the fragmented discovery and booking process, empowering local businesses and communities while promoting sustainable tourism practices and preserving cultural heritage.

1. PITCH DECK
JourneyPalette
Explore. Discover. Connect. Travel.

2. Purpose: a travel platform that revolutionises travel by
connecting explorers with accommodation and adventures.
Vision:To become the leading platform for curated,
sustainable, immersive travel, positively impacting
local communities and the environment.
Mission: To revolutionize Kenya's travel industry by
fostering cross-cultural exchange, promoting responsible
tourism, and empowering local businesses and
communities.
Core Values: Transformation, Respect,
Innovation, Passion, Sustainability
Company Overview

3. Problem
The current fragmented discovery of
adventures is a limitation to businesses
visibility, reach and sustainable tourism
practices
Operational inefficiencies
and lack of data-driven
insights
Lack of sustainable
tourism practices and
culture erosion
Fragmented discovery and booking process &
limited visibility for businesses

4. Solution
Centralized platform for
discovery and direct
booking
Global visibility and direct
connections for local
providers
Curation of sustainable and
culturally immersive travel
experiences

5. How it Works
The product features:
● Classification of
adventure styles
● Comprehensive
business profiles
● Advanced search and
filtering
● Personalized
recommendations
● User reviews and
social proof
● Community
engagement

6. Traction
● MVP prototype completed and in
the market for testing.
● Gathering key insights to further
enhance user experience.
● Leveraging contacts established
during the research phase to
expand reach.

7. Cost Structure Revenue Streams
• Platform development
• Marketing expenses
• Personnel salaries
• Operational costs
• Customer acquisition
• Commission and payment fees
• Commission from bookings
• Subscription plans
• Advertising revenue
• Premium listings and packages
• Bundled packages and partnerships
Key Partners Key Activities Value Proposition Customer Relationships Customer Segments
• Local tour operators and experience
providers
• Accommodation providers
• Community-based organizations and
NGOs
• Marketing agencies
• Payment gateway providers
• Platform development and
maintenance
• Partner onboarding and management
• Marketing and promotions
• Customer support
• Data analysis and insights
• Experience curation
• Curated local experiences
• Seamless discovery and booking
• Empowerment of local businesses
• Commitment to sustainability
• Transformative cultural immersion
• Personalized support
• Regular communication and updates
• Feedback collection
• Personalized recommendations
• Responsive customer service
• Community engagement
• Loyalty programs
• Travellers seeking authentic
experiences
• Local businesses in tourism
• International tourists
• Local Kenyan travellers
• Expatriates and long-term residents
• Sustainable tourism enthusiasts
Key Resources Channels
• Technology infrastructure
• Skilled personnel
• Financial resources
• Partnerships and networks
• Content creation capabilities
• Website and mobile app
• Social media
• Partnerships with agencies
• Direct sales
• SEO and content marketing
• Influencer marketing
• Trade shows and exhibitions
• Referral programs
Business Model

8. Target Market
USERS
CLIENTS
International tourists, local travellers,
expatriates, sustainable tourism enthusiasts,
and adventure travelers.
Local tour operators, accommodations, adventure parks,
experience providers, community-based organizations,
artisans, and, all seeking to promote authentic local
experiences and sustainable tourism initiatives.

9. How We Are Different
AirBnB
● Offers 20% booking commission
● Curated local experiences, tours, and
activities
Triply.co
● Online booking platform for tours,
activities, and rental vehicles in East Africa
TripAdvisor
● Commissions vary from 20-25%
● Tours, activities, and attraction tickets
globally
JourneyPalette
● Lower commission rates
● Comprehensive Travel Offerings
● Deep local partnerships and knowledge for
curating unique offering
● Seamless discovery
● Sustainable Tourism and Cultural
Preservation
● Direct Connections
Tourradar
● Commissions range from 15-25%
● Multi-day tours and adventure
packages
Booking.Com
● Commission rates range from 15% to 25%
● Tours, activities, accommodations and
travel packages worldwide

10. • Digital Marketing
• Strategic partnerships with
local businesses and tourism
boards
• Influencer marketing
• Targeted content creation
• Focusing on sustainable
tourism and authentic local
experiences in marketing
Marketing
Strategy

11. Plan A
Free
Basic Standard Premium
Subscription Plan 0 Ksh 1000/month Ksh 1500/month Ksh 2000/month
Booking Commision 0 5% 10% 15%
Premium Listings &
Advertising
0 Ksh 2500 Ksh 5000 Ksh 10000
Third Party Advertising 0 Ksh 50-250 CPC Banner Ads Kes 20,000
Revenue Model

12. 150000
1500
40,000
Size of
the Market
$1.3B in 2023
Total Available Market (TAM):
40,000 business
Serviceable Available Market (SAM):
1500 Acquisition (2-5%)
Serviceable Obtainable Market (SOM):
Source; Kenya Tourism Board

13. Year 1 Year 2 (2X) Year 3 (3X)
Revenues 84,861 169,363 253,136
Total Costs and Expenses 34,545 69,090 103,636
Outstanding Debt 3,636 0 0
Net Income 46,500 100,273 149,500
Financial Projections
*Amount in USD

14. • Product Development
• Personnel
• Marketing and Sales
• Debt
Use of Funds
We are seeking $15000 to help with
the stated purposes.

15. Winrose Muthee
Start-Up Tech Leader | Operations & Customer Focus |
Passionate about Kenyan Tourism
A passionate entrepreneur with proven experience in tech
startups. Strong track record in operations, customer support,
and customer acquisition. Deep understanding of the Kenyan
tourism industry and a focus on optimizing processes for an
enhanced user experience.
Startup Tech & Analytics | Growth Expert | Leader
Strategic leader with a proven track record in growing
startups. Expertise in team management, budgeting,
analytics, and business development. Skilled at building
high-performing teams, crafting winning go-to-market
strategies, and securing strategic partnerships to drive
revenue growth
Esther Wangui
The Team
Founder/CEO Co-Founder

16. Contact Us +254 725 949 545
www,journeypalette.co.ke
info@journeypalette.co.ke
Nairobi, Kenya
THANK YOU