As airlines seek to reclaim profits and acquire new customers, they must face complex relationships with OTAs and metasearch engines. In this position paper, we consider how performance marketing, search-engine optimization, and renewed attention to content can drive direct-channel conversions — sparing airlines steep third-party commissions and fees while growing loyalty and market share among new and existing segments of their consumer base.
Building a cross-device audience picture in the travel industry is tougher than it seems. Currently, the ability to create a comprehensive user picture is an uphill technical battle.
Preview: Free Skift Trend Report: The Changing Nature of Hotel-Guest Relation...Rafat Ali
In the highly competitive hospitality space, hotels are increasingly looking to improve the guest experience pre-, during- and post-stay with data-driven communication solutions aimed at creating and sustaining meaningful relationships with customers.
Free Report | Local Everywhere: Addressing the Global Translation ChallengeRafat Ali
As global travelers and travel content continues to migrate into the digital realm, consumers are increasingly researching, planning, and booking trips on the web and via mobile devices. At the same time, travel brands are investing heavily in content marketing to reach consumers. These two forces collide when travel brands enter new, foreign markets and struggle to offer content marketing in local languages.
Skift Report 21: Social Media Customer Service in the Travel IndustryRafat Ali
The availability of multiple touch points for customers to reach brands has grown with technology. Social media has evolved to
become another platform to provide customer service. Increasingly, brands are adapting by structuring their teams and
departments to deal with volumes of
inquiries in a personalized way because of the growing impact of social interactions.
Building a cross-device audience picture in the travel industry is tougher than it seems. Currently, the ability to create a comprehensive user picture is an uphill technical battle.
Preview: Free Skift Trend Report: The Changing Nature of Hotel-Guest Relation...Rafat Ali
In the highly competitive hospitality space, hotels are increasingly looking to improve the guest experience pre-, during- and post-stay with data-driven communication solutions aimed at creating and sustaining meaningful relationships with customers.
Free Report | Local Everywhere: Addressing the Global Translation ChallengeRafat Ali
As global travelers and travel content continues to migrate into the digital realm, consumers are increasingly researching, planning, and booking trips on the web and via mobile devices. At the same time, travel brands are investing heavily in content marketing to reach consumers. These two forces collide when travel brands enter new, foreign markets and struggle to offer content marketing in local languages.
Skift Report 21: Social Media Customer Service in the Travel IndustryRafat Ali
The availability of multiple touch points for customers to reach brands has grown with technology. Social media has evolved to
become another platform to provide customer service. Increasingly, brands are adapting by structuring their teams and
departments to deal with volumes of
inquiries in a personalized way because of the growing impact of social interactions.
Skift’s 2017 Digital Transformation Report takes the pulse of how travel marketers are evolving their digital infrastructure, both on the front and back-end of the organization.
Skift Report: 14 Global Trends That Will Define Travel in 2014Rafat Ali
At the start of 2014, we’re looking at 14 trends we think will drive travel industry and consumers this year and beyond. Design, user experience, data and ease of travel will define travel trends in 2014, and our 14 trends reflect that.
The 2016 State of Travel deck draws from our daily coverage of the global travel industry, from our ongoing series of Skift Trends Reports, and also incorporates expert research from throughout the travel industry.
Boxever report sep2015-c - slideshare tease Rafat Ali
It’s all too clear that Americans still take the allwork no-play approach to vacation as the average number of days taken by U.S. workers continues to decline. This report looks into the seasonal travel habits of Americans smart enough to take time off, from when they book to where they go.
“Design is how it works.” Steve Jobs
That is what we have set out to do: to define how a modern travel experience should work. That is what we are going to honor with our inaugural Skift Design Awards, what we hope will become the most aspirational awards in the global travel industry and help elevate the role of transformational design experiences that enhance the traveler journey.
We believe the role of design cuts across every part of travel: the physical and digital touch points, the built environments, tech-enabled services, and experiential moments during and post travel.
So we have come up with a manifesto on how to understand design’s role in the travel industry: it will help the travel and allied companies understand the broader role of design and its application to the traveler experience, and its implications on business transformation and customer loyalty.
In today’s consumer-centric world where experiences, personal fulfilment, and transformative moments are revered as the ultimate currency, the role of design – in every sense of the word – has never been more important.
Learn more about Skift Design Awards and apply here: https://skift.com/awards/
Updated: May 22, 2019
The hotel meetings and events industry is going through a radical evolution due to new communication technologies, Millennial psychographics, and a rethinking of the overall purpose and value of meetings. Pop culture phenomenons like TED and SXSW are also changing the perspective of what’s possible at conferences. But are meeting planners and hospitality executives jumping on these trends fast enough?
Make It Personal: Engaging Travelers with Personalized MessagingRafat Ali
Download the workshop presentation presented at the Skift Global Forum 2015. This presentation dives into the world of personalization and how brands can engage with their travel customers.
This presentation is brought to you by Underline Communications.
THE CX-FACTOR: UNRAVELLING CUSTOMER EXPERIENCE LEADERSHIPsinnerschrader
Customer expectations are increasing and crossing sector boundaries. Knowing your customers’ needs is key for differentiation and loyalty for most organizations. Employees need to be empowered, new business models developed and new partnerships forged. But where does CX belong in a company? How do we measure it? And more importantly, what does it take to deliver great customer experience across the entire organization?
Camilla Eckerdal is Head of CX Design at one of the world’s leading Telco’s – Telia and Stefan Moritz is VP Customer Experience at one of the world’s top-ranking design and innovation consultancies – Veryday.
Big Data Analytics & Travel Industry – The Best Deal AroundSPEC INDIA
Technologies like Internet of Things - IoT are rapidly integrating with analytical platforms to ensure continual improvements in the travel experiences. With technology being easily accessible, the contemporary traveler expects more from the integration of technologies with enterprises.
Customers will keep looking for innovative as well as competitively priced means for vacations. Big data and analytics services are projected to become the backbone of the travel industry with a marked digital transformation.
Get More Insight on Big Data & the Travel Industry at:
http://blog.spec-india.com/big-data-analytics-services-travel-industry-best-deal-around/
The 14 Trends that Defined Travel in 2014Rafat Ali
What will drive the world’s largest industry in 2014? We looked at 14 trends we think will drive travel industry and consumers this year and beyond: Design, user experience, data, and ease of travel.
A study sponsored by Expedia that shows:
- Where consumers find inspiration for travel purchases online
- How consumers move between travel sites across their decision making journey
- A deeper understanding of the role of OTAs, meta and supplier sites along the multi-touch roadmap
Download this study at: http://info.advertising.expedia.com/travelerattribution?portalId=149354&hsFormKey=59630ba9d184e3f5d2271f45e8231fa5&submissionGuid=a14ea177-c004-4913-bb1b-bf5bf39779fe#main_form
Report 26: Content Marketing Trends for Innovative Tourism Boards ExcerptRafat Ali
Destinations have always been in the content marketing business, but they are now getting more creative in both how content is produced and distributed. Learn how top brands are making engaging, high-quality articles and videos, where they’re placing the content for maximum views, and how they’re measuring the impact of their efforts.
Webinar - The Future of European Tour OperatorsRateGain®
Europe is cautiously but surely opening up after the first wave of COVID-19. With the upcoming summer holidays, tour operators would be looking to reorient their strategy to tap into the domestic demand and maximize revenue.
European Travel and Hospitality leaders Decode The Future of Tour Operators in the Region.
Unified Customer View for Airline BusinessesVeer Endra
Plumb5 Implementation can help achieve the rich customer experience mandate, as it is important to work on holistic customer data to build relevant experiences by integrating
customer behavior data across all channels.
White Paper: 5 Ways Airports Can Drive Non-Aviation RevenueGigya
With airlines now accounting for just 38% of airport revenues, maximizing non-aviation earnings has never been more necessary. This white paper takes a look at how airports can drive non-aviation revenue by leveraging customer identities to create personal experiences across five key areas:
- Parking
- Retail and concessions
- Food and beverage
- Loyalty programs
- Advertising
Skift’s 2017 Digital Transformation Report takes the pulse of how travel marketers are evolving their digital infrastructure, both on the front and back-end of the organization.
Skift Report: 14 Global Trends That Will Define Travel in 2014Rafat Ali
At the start of 2014, we’re looking at 14 trends we think will drive travel industry and consumers this year and beyond. Design, user experience, data and ease of travel will define travel trends in 2014, and our 14 trends reflect that.
The 2016 State of Travel deck draws from our daily coverage of the global travel industry, from our ongoing series of Skift Trends Reports, and also incorporates expert research from throughout the travel industry.
Boxever report sep2015-c - slideshare tease Rafat Ali
It’s all too clear that Americans still take the allwork no-play approach to vacation as the average number of days taken by U.S. workers continues to decline. This report looks into the seasonal travel habits of Americans smart enough to take time off, from when they book to where they go.
“Design is how it works.” Steve Jobs
That is what we have set out to do: to define how a modern travel experience should work. That is what we are going to honor with our inaugural Skift Design Awards, what we hope will become the most aspirational awards in the global travel industry and help elevate the role of transformational design experiences that enhance the traveler journey.
We believe the role of design cuts across every part of travel: the physical and digital touch points, the built environments, tech-enabled services, and experiential moments during and post travel.
So we have come up with a manifesto on how to understand design’s role in the travel industry: it will help the travel and allied companies understand the broader role of design and its application to the traveler experience, and its implications on business transformation and customer loyalty.
In today’s consumer-centric world where experiences, personal fulfilment, and transformative moments are revered as the ultimate currency, the role of design – in every sense of the word – has never been more important.
Learn more about Skift Design Awards and apply here: https://skift.com/awards/
Updated: May 22, 2019
The hotel meetings and events industry is going through a radical evolution due to new communication technologies, Millennial psychographics, and a rethinking of the overall purpose and value of meetings. Pop culture phenomenons like TED and SXSW are also changing the perspective of what’s possible at conferences. But are meeting planners and hospitality executives jumping on these trends fast enough?
Make It Personal: Engaging Travelers with Personalized MessagingRafat Ali
Download the workshop presentation presented at the Skift Global Forum 2015. This presentation dives into the world of personalization and how brands can engage with their travel customers.
This presentation is brought to you by Underline Communications.
THE CX-FACTOR: UNRAVELLING CUSTOMER EXPERIENCE LEADERSHIPsinnerschrader
Customer expectations are increasing and crossing sector boundaries. Knowing your customers’ needs is key for differentiation and loyalty for most organizations. Employees need to be empowered, new business models developed and new partnerships forged. But where does CX belong in a company? How do we measure it? And more importantly, what does it take to deliver great customer experience across the entire organization?
Camilla Eckerdal is Head of CX Design at one of the world’s leading Telco’s – Telia and Stefan Moritz is VP Customer Experience at one of the world’s top-ranking design and innovation consultancies – Veryday.
Big Data Analytics & Travel Industry – The Best Deal AroundSPEC INDIA
Technologies like Internet of Things - IoT are rapidly integrating with analytical platforms to ensure continual improvements in the travel experiences. With technology being easily accessible, the contemporary traveler expects more from the integration of technologies with enterprises.
Customers will keep looking for innovative as well as competitively priced means for vacations. Big data and analytics services are projected to become the backbone of the travel industry with a marked digital transformation.
Get More Insight on Big Data & the Travel Industry at:
http://blog.spec-india.com/big-data-analytics-services-travel-industry-best-deal-around/
The 14 Trends that Defined Travel in 2014Rafat Ali
What will drive the world’s largest industry in 2014? We looked at 14 trends we think will drive travel industry and consumers this year and beyond: Design, user experience, data, and ease of travel.
A study sponsored by Expedia that shows:
- Where consumers find inspiration for travel purchases online
- How consumers move between travel sites across their decision making journey
- A deeper understanding of the role of OTAs, meta and supplier sites along the multi-touch roadmap
Download this study at: http://info.advertising.expedia.com/travelerattribution?portalId=149354&hsFormKey=59630ba9d184e3f5d2271f45e8231fa5&submissionGuid=a14ea177-c004-4913-bb1b-bf5bf39779fe#main_form
Report 26: Content Marketing Trends for Innovative Tourism Boards ExcerptRafat Ali
Destinations have always been in the content marketing business, but they are now getting more creative in both how content is produced and distributed. Learn how top brands are making engaging, high-quality articles and videos, where they’re placing the content for maximum views, and how they’re measuring the impact of their efforts.
Webinar - The Future of European Tour OperatorsRateGain®
Europe is cautiously but surely opening up after the first wave of COVID-19. With the upcoming summer holidays, tour operators would be looking to reorient their strategy to tap into the domestic demand and maximize revenue.
European Travel and Hospitality leaders Decode The Future of Tour Operators in the Region.
Unified Customer View for Airline BusinessesVeer Endra
Plumb5 Implementation can help achieve the rich customer experience mandate, as it is important to work on holistic customer data to build relevant experiences by integrating
customer behavior data across all channels.
White Paper: 5 Ways Airports Can Drive Non-Aviation RevenueGigya
With airlines now accounting for just 38% of airport revenues, maximizing non-aviation earnings has never been more necessary. This white paper takes a look at how airports can drive non-aviation revenue by leveraging customer identities to create personal experiences across five key areas:
- Parking
- Retail and concessions
- Food and beverage
- Loyalty programs
- Advertising
SimpliFlying Featured: Target Audience: Are airports missing a trick? SimpliFlying
Passenger Terminal World, March 2015 Issue: Are airports missing a trick by relying too heavily on mass promotions and discounts, as opposed to more individually tailored marketing campaigns? Among the innovative examples from airports, “Helsinki Airport clearly understands that many passengers share concerns about having to replenish their fridges after coming back from a trip,” says Marco Serusi, senior consultant with SimpliFlying, a global airport consultancy. “With the grocery service, the airport seeks to make the travel experience easy and smooth, while developing itself as a shopping location that meets the various needs of passengers.”
Digital readiness for customer experience in the airline industry - AccentureAccenture ASEAN
Most airlines have a clear vision for using digital technology to improve customer experience. But they lack the know-how and talent to bring the vision to life.
This Accenture report examines the disruptive impact of digital technology on the airline industry with a focus on customer experience.
The findings are based on in-depth interviews with 25 airline senior executives throughout the world.
Digital readiness for customer experience in the airline industry - AccentureClement Quek
Most airlines have a clear vision for using digital technology to improve customer experience. But they lack the know-how and talent to bring the vision to life.
This Accenture report examines the disruptive impact of digital technology on the airline industry with a focus on customer experience.
The findings are based on in-depth interviews with 25 airline senior executives throughout the world.
In recent times, the airline industry is focusing on ways to increase profitability, using appropriate service enhancement techniques, marketing scheduling and revenue management strategies.
Pricing the future automotive retail market: connectivityDaniel Bracke
Automotive consumers are fundamentally shifting their
view of the automobile from a product to a mobility solution
that delivers seamless connectivity and a consistent omnichannel
experience including excellent aftermarket services.
These trends will require automotive original equipment
manufacturers (OEMs) to shift their retail pricing from a
product to customer-centric approach. Developing multivehicle
branded mobility solutions with integrated telematics
to provide consumer-specific connectivity options and
predictive aftermarket services will become a market necessity
to maintain brand loyalty.
How can airlines improve the customer experience, revive brand loyalty and undo the effects of years of cost-cutting?
Read more and watch videos>> http://bit.ly/FoAT
How Performance Testing Can help in Critical Airline Applications_ - Bahaa Al...Bahaa Al Zubaidi
Businesses all over the world are updating their product lines to embrace digital transformation. For example, airlines use APM to reduce the complexity involved in managing a digital metamorphosis. They also constantly work to make sure that they are able to satisfy the demands of customers who have invested in technology through a multi-channel strategy.
Bridge the Marketing Divide: Combining Cross-Channel Attribution with Data On...Adometry by Google
Marketers are migrating to digital channels en masse. According to a recent eMarketer study, U.S. e-commerce sales will total $259 billion in 2013 - a 14.8% annual increase over 2012's $225.5 billion.
But there's a missing link. When consumers research products online, the majority of purchases take place offline, either over a phone or in a store. Forrester Research, Yahoo, and comScore all reach the same conclusion: As much as 92% of purchases take place offline following online consumer activity, while most digital marketers target online conversions only.
Targeting isn't about clicks, it's about sales, and 92% is a large percentage of missing data!
The "Retailification" of the Car Rental IndustryCognizant
Rental cars are on the verge of becoming commodities. To overcome this issue, car rental companies can look to the best practices of the retail industry and use their own channels to offer customers a value-rich, rewarding and consistent experience at every touch point, supported by a "mobile first" omni-channel strategy.
Similar to Free Report: Airlines and Direct-Channel Booking: Cutting out the Middle Man (20)
As the Covid-19 pandemic has resulted in a sharp decline for both the rapidly expanding urban short-term rental market and the prospects of a busy summer vacation rental season, how can players both large and small across alternative-accommodations best balance find resilience in this time? How can platforms best balance the needs of both guests and hosts, following more consistent policy enforcement?
Join Skift editors and research analysts, along with leaders in short-term rental ecosystem to discuss how the crisis has impacted the business landscape and how to prepare for the key challenges ahead.
Skift Research: U.S. Consumer Travel Post-PandemicRafat Ali
One of the biggest questions for the stalling travel industry when much of the world remains in crisis, while certain parts being to re-open, is: When will people start to travel again? Not to mention, how will they travel and where will they go? Tracking consumer sentiment is a primary way to understand these questions, keep track of shifting behaviors and attitudes as and when they are shaped, and then consider the pathways to both short-term and long-term recovery solutions.
Join Skift Research for this Travel’s Path Forward: Consumer Sentiment webinar as we discuss findings on how COVID-19 is impacting travel at the moment and what American consumers are thinking about for their future travel when the outbreak is finally behind them.
Advancements in guest intelligence technology provide hospitality professionals to harvest the full potential of customer data. By creating personalized guest experiences, brands can differentiate their offerings and bolster guest loyalty. Download this report to learn more!
Lessons From A Decade In Media EntrepreneurshipRafat Ali
20 lessons I have learned from spending a decade plus in vertical media entrepreneurship, creating and building two companies: paidContent and now Skift.
The Coming Fourth Digital Revolution In The Travel EcosystemRafat Ali
The smart mobility actors will continue to mesh territories and deploy their technology and services in each major cities of the world, before connecting them through a unified offer. That's the revolution happening right in front of our eyes right now.
The End of Travel And The Rise of Smart Mobility Era, Part 1Rafat Ali
It is the end of travel as we knew it and the rise of the smart mobility era. Mobile-first travelers travelers are leading this change, and adopting services that would not have existed less than 5 years ago.
Social Media Trends for Tourism Boards in 2015Rafat Ali
This presentation benchmarks 2014 social media activity among DMOs, highlights which metrics matter on social media, and examines several practical case studies.
Skift Global Forum, Oct 9, NYC: The Final ProgramRafat Ali
Skift Global Forum, the flagship conference from Skift, being held on Oct 9, at the TimesCenter in New York City. Check out the Forum details on http://skiftforum.com/
Its running cost is among the diverse vital aspects you must consider before buying an electric scooter. Calculate the cost of getting e-scooter charge for your regular usage to calculate its economic efficiency, similar to people who investigate the mileage of petrol or diesel-driven scooters.
During the coldest months, Italy transforms into a winter wonderland, providing visitors with a very unique experience. From the Settimana Bianca ski event to the lively Carnevale celebrations, Italy's winter festivities provide something for everyone. Enjoy hot cocoa, eat hearty comfort foods, and buy during winter deals. Explore the country's rich cultural past by participating in Settimana Bianca, and Carnevale, sipping hot chocolate, shopping during winter deals, and indulging in winter comfort foods. Visit our website https://timeforsicily.com/ for more information.
Discover the wonders of the Wenatchee River with a variety of river tours in Monitor, WA. Whether you're seeking thrilling whitewater rafting, peaceful kayaking, family-friendly float trips, or scenic sunset cruises, there's something for everyone. Enjoy fishing, wildlife spotting, bird watching, and more in this beautiful natural setting, perfect for outdoor enthusiasts and families alike.
Discover Palmer, Puerto Rico, through an immersive cultural tour that unveils its rich history and vibrant traditions. Experience lively festivals, savor authentic cuisine, and explore local markets. Visit historical landmarks, museums, and stunning colonial architecture. Engage with friendly locals, enjoy live music, and hike scenic nature trails, all while participating in cultural workshops and discovering unique artisan crafts.
London Country Tours, the foremost travel partner offers customized Stonehenge tours from London coming with private tour guides and direct access to the inner circles. Visit: https://www.londoncountrytours.co.uk/tour/tours-to-stonehenge-oxford/
The Cherry Blossom season in Hunza begins in the second week of March and lasts until the end of April, varying with altitude. During this enchanting period, tourists from around the world flock to Hunza Valley to witness its transformation into a vibrant tapestry of white, pink, and green. The valley comes alive with cherry blossoms, creating a picturesque and mesmerizing landscape that captivates visitors.
About the Company:
The Cherry Blossom season in Hunza starts in the second week of March and extends until the end of April, depending on the altitude. During this enchanting period, tourists from around the globe travel to Hunza Valley to witness its transformation into a vibrant tapestry of white, pink, and green. The valley comes alive with cherry blossoms, creating a picturesque and mesmerizing landscape that captivates all who visit. For the best experience, join Hunza Adventure Tours, the top tour company in Pakistan, and immerse yourself in this breathtaking seasonal spectacle.
Antarctica- Icy wilderness of extremes and wondertahreemzahra82
In this presentation, we delve into the captivating realm of Antarctica, Earth's southernmost continent. This icy wilderness stands as a testament to extremes, with record-breaking cold temperatures and vast expanses of pristine ice. Antarctica's landscape is dominated by towering glaciers, colossal icebergs, and expansive ice shelves. Yet, amidst this frozen expanse, a rich tapestry of unique wildlife thrives, including penguins, seals, and seabirds, all finely attuned to survive in this harsh environment. Beyond its natural wonders, Antarctica also serves as a vital hub for scientific exploration, providing invaluable insights into climate change and the Earth's history
How To Change Name On Volaris Ticket.pdfnamechange763
How to change name on Volaris ticket? This is one of the most common questions asked by travelers flying with Volaris Airlines. The mentioned details can help you with your name rectification on the airline ticket. If you are still facing difficulties call the consolidation desk at +1-800-865-1848.
TRAVEL TO MT. RWENZORI NATIONAL PARK WITH NILE ABENTEUER SAFARIS.docxnileabenteuersafaris
Let’s explore the captivating Rwenzori Mountains National Park in Uganda with Nile Abenteuer Safaris. This UNESCO World Heritage Site, also known as the “Mountains of the Moon,” offers unparalleled beauty and diverse ecosystems. 🌿🏔️
Key Features of Rwenzori Mountains National Park:
Majestic Peaks:
Mount Rwenzori, Africa’s third-highest peak, dominates the landscape. Its snow-capped summits and glacier-draped slopes provide a challenging yet rewarding adventure for trekkers and climbers.
Ascending these peaks allows you to witness breathtaking vistas and experience the thrill of high-altitude trekking.
Biodiversity:
Explore the park’s rich biodiversity, which includes montane forests, alpine meadows, and towering cliffs.
Encounter rare and endemic species such as the Rwenzori turaco, Rwenzori red duiker, and Rwenzori three-horned chameleon.
Trekking Trails:
Embark on immersive trekking experiences along a network of trails. Choose from leisurely walks to multi-day expeditions.
Traverse verdant valleys, moss-draped forests, and marvel at cascading waterfalls as you ascend toward the summit.
Cultural Heritage:
Engage with local communities of the Bakonjo and Bamba people. Gain insight into their traditional way of life and cultural practices.
Discover the rich history and folklore surrounding the Rwenzori Mountains.
Planning Your Visit:
Trekking and Climbing:
Select from various trekking routes tailored to different skill levels and durations.
Experienced guides and porters ensure a safe and enjoyable journey to the summit.
Wildlife Viewing:
Embark on guided nature walks to spot diverse wildlife, including primates, birds, and endemic plant species.
Keep an eye out for the Rwenzori hyrax, blue monkeys, and various bird species.
Accommodation:
Rest and rejuvenate in comfortable lodges, campsites, and guesthouses within and around the park.
Experience warm hospitality amidst the tranquility of nature.
Conservation:
Support conservation efforts by adhering to park regulations and practicing responsible tourism.
Your visit contributes to preserving this pristine wilderness for future generations.
Embark on an Unforgettable Adventure:
Whether you seek the thrill of summiting Africa’s legendary peaks or the serenity of exploring remote landscapes, Mount Rwenzori promises an unforgettable journey into the heart of nature’s majesty. Start planning your expedition today and unlock the secrets of this captivating natural wonder!
Visit
https://nileabenteuer.com/tour_destination/mount-rwenzori-national-park/
https://www.rwenzoriexpeditions.com/treks/rwenzoris-gorilla-trek/
For more information;
WhatsApp: +256 752 397520
Email: info@nileabenteuer.com
Website: www.nileabenteuer.com
Exploring Montreal's Artistic Heritage Top Art Galleries and Museums to VisitSpade & Palacio Tours
Montreal boasts a vibrant artistic heritage, showcased in its top art galleries and museums. From the expansive collections at the Montreal Museum of Fine Arts to the cutting-edge exhibits at the Musée d'art contemporain, discover the city's rich cultural landscape. Experience dynamic street art, indigenous works, and contemporary pieces, reflecting Montreal's diverse and innovative art scene.
4 DAYS MASAI MARA WILDEBEEST MIGRATION SAFARI TOUR PACKAGE KENYABush Troop Safari
Join our 4-day Masai Mara Wildebeest Migration Safari in Kenya. Witness the incredible wildebeest migration, enjoy exciting game drives, and stay in comfortable lodges. Get up close and personal with one of nature's most amazing exhibits! Book Your Safari Today at - https://bushtroop-safaris.com/
MC INTERNATIONALS | TRAVEL COMPANY IN JHANGAshBhatt4
Experience the world with MC Internationals travel and tourism. From foreign getways to cultural concentration, we tailor unforgettable journeys for every traveler. Let us turn your dream into reality and create lasting memories. Explore with us today. #TRAVEL,COMPANY #BEST,TRAVEL,COMPANY #VISIT,VISA #EMPLOYMENT,VISA #STUDY,VISA #HAJJ,AND,UMRAH
Free Report: Airlines and Direct-Channel Booking: Cutting out the Middle Man
1. Airlines and Direct-Channel Booking:
EveryMundo + Skift Present:
special
report
As airlines seek to reclaim profits and acquire new
customers, they must face complex relationships with
OTAs and metasearch engines. In this position paper, we
consider how performance marketing, search-engine
optimization, and renewed attention to content can drive
direct-channel conversions — sparing airlines steep
third-party commissions and fees while growing loyalty
and market share among new and existing segments of
their consumer base.
skift.com everymundo.com
If you have any questions about the report
please contact trends@skift.com.
Skift Team + EveryMundo
Cutting Out the Middleman
2.
3. Airlines and Direct-Channel Booking: Cutting Out the Middleman SKIFT REPORT 2015
3
About Us
EveryMundo: Performance Marketing Solutions
EveryMundo empowers airlines to drive conversions in the direct channel and own
their customers. Leveraging the EveryMundo Solution Suite, airlines can rapidly
deploy performance landing pages for every route, leverage dynamic fare and flight
information, access real-time business intelligence, and efficiently run multi-chan-
nel performance marketing campaigns at scale. EveryMundo provides the expertise
and support to enable airlines to deploy infrastructure and optimize performance
marketing efforts.
• airTRFX® provides the performance online infrastructure airlines need to im-
prove conversion in the direct channel, outcompete the OTAs in search, and own
their customers: a page for every destination and route, in every language and
every country.
• FareNet™ allows an airline to capture valuable fare and flight information in real
time for performance marketing and business intelligence – without affecting
page performance or additional calls to the GDS.
• FareWire™ empowers airlines to leverage FareNet™ to deploy dynamic, per-
formance content modules, such as a low fare calendar, outside of airTRFX® or
even on third-party/affiliate sites.
• KWDS® scalably generates perfectly structured SEM campaigns for airlines,
comprising millions of keywords and thousands of SEM ads covering every
conceivable combination of your routes and destinations in every language your
customers speak.
• EveryMundo eCommerce Services comprise assessments, strategic planning,
and full-blown execution of multi-lingual SEM campaigns, SEO strategies, ana-
lytics implementation/repair/enhancement, multichannel attribution modeling,
conversion optimization strategies, and tag management services.
EveryMundo will empower you to take back the direct channel, drive revenue and
own your customers.
For more information, visit everymundo.com or call us at +1 305.375.0045
4. Airlines and Direct-Channel Booking: Cutting Out the Middleman SKIFT REPORT 2015
4
Executive Summary
Airlines are leaving revenue on the table when it comes to attracting new and loyal custom-
ers, especially in the context of their relationships with online travel agencies and metase-
arch engines.
The dual nature of the relationship that airlines share with online travel agencies and metase-
arch engines stands to divert ‘non-brand-loyal’ buyers. That is, OTAs’ and metasearch en-
gines’ flight-comparison functionality promotes on-site decisions at those outlets, deflecting
consumers from direct-channel interactions and preventing airlines from fully tapping the
consumer segment for a future loyal customer base.
While airlines are not likely to give up the benefits they enjoy from third-party booking
outlets, they stand to capture more revenue, acquire more customers (and then retain them),
and minimize margin-decreasing commissions and fees (some $132 billion, in 2014, by re-
cent estimates) by strengthening their online site architecture and search-engine best prac-
tices compliance.
Key to increasing direct-channel customer loyalty and conversions are performance-market-
ing strategies, search-engine optimization, and other approaches that reach and retain airline
customers throughout both the search and post-intent phase of their trip planning. Airlines
need to identify where flight searches begin, for travelers, and how paid and organic search
impact the process. By tapping the 60%–70% of consumers that respond to organic search
results, and the 20%–30% that click on paid placements, case studies suggest conversion rate
increases occur, though their exact percentage can vary widely.
Airline leadership describes the avenues to these results as consisting of several components.
One is a balanced partnership with OTAs and metasearch that emphasizes lower com-
missions and fees. Another is to reach consumers with the deeper access to inventory that
direct-channel can offer.
Optimizing on-site content for search impacts this effort considerably. Structural, technical
and organizational elements communicate relevance to search engines, which improves
rankings thereby driving traffic. Responsive design and conversion-oriented content drives
conversion. The combination of these things – direct acquisition and a positive, fully-branded
purchase experience – contribute to creating loyalty and a long-term relationship.
In this position paper, airline and performance marketing leaders look at the factors that can
turn the direct-channel into a one-stop, every-time resource for travelers in pursuit of their
next ticket purchase — airlines can actively seek not only new traffic and conversions, but
also repeat and loyal customers.
5. Airlines and Direct-Channel Booking: Cutting Out the Middleman SKIFT REPORT 2015
5
About Skift
Skift is a travel intelli-
gence company that
offers news, data, and
services to professionals
in travel and professional
travelers, to help them
make smart decisions
about travel.
Skift is the business
of travel.
Visit skift.com for more.
Executive Summary 4
Introduction: direct-channel and airlines 6
A brief history of airline booking technology
The impact of competitor/partner relationships 7
Seeking a better balance, optimizing search 7
Customer acquisition and airlines:
search and the ‘non-brand-loyal’ consumer 9
Where flight searches begin 10
Airlines and search engine results 11
Winning direct-channel customers: search, loyalty,
and revisiting approaches to content 13
Reaching non-brand-loyal customers via search 14
Modeling direct-channel/third-party balance 15
Communicating the value of direct channel 16
Airline website content: dynamic content and
other considerations 17
Insights and strategies 18
Endnotes 19
EveryMundo empowers airlines to acquire customers
and drive revenue through their direct channel 20
About Skift 21
Table of contents
6. What Millennials Want in Meetings SKIFT REPORT 2015
6
Introduction: Direct-channel and airlines
Airlines and Direct-Channel Booking: Cutting Out the Middleman SKIFT REPORT 2015
Online travel agencies (OTAs) occupy at least two key roles in the airline eco-
system: they are partners, and they are competitors.
They are partners in all the ways that OTAs supply transaction-based ser-
vices — ones that eventually lead to airline revenue (but not always in optimal
ways). They constitute a network of partnerships that, whatever consider-
ations of commissions and fees may be the case, airlines cannot ignore.
They are also competitors, however, particularly in the realm of customer
acquisition and retention. OTAs and metasearch engines threaten to divert
conversion-ready travelers away from airlines’ websites, where
direct-channel bookings provide a more ideal conduit to revenue, one with-
out most, if not all, of the third-party fees and commissions that negatively
affect profits.
How this dual dynamic — partner and competitor — has come to be is very
much intertwined with the story of online travel planning. It is rooted in the
intersection of technology and commerce and it is critical to the consideration
of how airlines can better capture customers.