The document is a checklist for internationalization used by Bonucchi & Associati srl. It contains sections to evaluate a company's mission, strengths/weaknesses, legal aspects, reasons for internationalization, level of planning, industry trends, and internal readiness from strategies to resources. The checklist aims to assess key factors in a company's consideration and preparedness for expanding internationally.

1. Bonucchi & Associati srl
Modulo check list per l’internazionalizzazione
.1 L'azienda
Verifica Risultati
♦ Missione
aziendale: è
esplicitata?
Come? È
condivisa?
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
♦ Settore di
riferimento:
come viene
espresso e
studiato?
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
♦ Punti di forza
e di debolezza
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
Via Legnone 79 20158 Milano MI tel. 02 29527990
staff@bonucchi.com www.bonucchi.com
bonuck modulochecklistinternazionalizzazione-131003061052-phpapp01.doc 03/10/13
1

2. Bonucchi & Associati srl
.2 Aspetti legali
Verifica Risultati
♦ Registrazio
ni?
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
♦ Contrattuali
stica
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
♦ Proprietà
intellettuale
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
♦ Il ruolo
degli OEM
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
Via Legnone 79 20158 Milano MI tel. 02 29527990
staff@bonucchi.com www.bonucchi.com
bonuck modulochecklistinternazionalizzazione-131003061052-phpapp01.doc 03/10/13
2

3. Bonucchi & Associati srl
.3 Internazionalizzazione
Verifica Risultati
♦ La chiamano
così?
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
♦ Chi l’ha
ispirata?
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
♦ Per quali
motivi?
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
Via Legnone 79 20158 Milano MI tel. 02 29527990
staff@bonucchi.com www.bonucchi.com
bonuck modulochecklistinternazionalizzazione-131003061052-phpapp01.doc 03/10/13
3

4. Bonucchi & Associati srl
♦ Come la vive il
resto
dell'azienda?
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
♦ Su quali
funzioni ha
impattato?
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
♦ Secondo quali
schemi è stata
condotta?
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
♦ A che livello di
avanzamento
è?
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
♦ Quanto è
pianificata?
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
Via Legnone 79 20158 Milano MI tel. 02 29527990
staff@bonucchi.com www.bonucchi.com
bonuck modulochecklistinternazionalizzazione-131003061052-phpapp01.doc 03/10/13
4

5. Bonucchi & Associati srl
.4 Propensione alla internazionalizzazione (esterno)
Verifica Risultati
♦ Il settore è
globalizzato?
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
♦ Ci sono
fenomeni di
outsourcing e
delocalizzazion
e?
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
♦ I concorrenti
sono
internazionalizz
ati?
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
♦ Qual è la
dinamica del
conto
economico di
prodotto?
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
♦ Capital
intensive o
human
intensive?
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
Via Legnone 79 20158 Milano MI tel. 02 29527990
staff@bonucchi.com www.bonucchi.com
bonuck modulochecklistinternazionalizzazione-131003061052-phpapp01.doc 03/10/13
5

6. Bonucchi & Associati srl
.5 Propensione alla internazionalizzazione (interno)
Verifica Risultati
♦ Formalizzazione della
strategia
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
♦ Tipo di strategia _________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
♦ Tipo organizzazione _________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
♦ Risorse umane _________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
♦ Sistema informativo _________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
Via Legnone 79 20158 Milano MI tel. 02 29527990
staff@bonucchi.com www.bonucchi.com
bonuck modulochecklistinternazionalizzazione-131003061052-phpapp01.doc 03/10/13
6

7. Bonucchi & Associati srl
Verifica Risultati
♦ Revisione del marketing
domestico
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
♦ Modalità di revisione _________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
♦ Risorse umane _________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
♦ Procedure _________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
♦ Formalizzazione _________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
Via Legnone 79 20158 Milano MI tel. 02 29527990
staff@bonucchi.com www.bonucchi.com
bonuck modulochecklistinternazionalizzazione-131003061052-phpapp01.doc 03/10/13
7

8. Bonucchi & Associati srl
.6 Ricerca
Verifica Risultati
♦ Si fa analisi di settore? _________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
♦ Si fa ricerca sulla
domanda?
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
Via Legnone 79 20158 Milano MI tel. 02 29527990
staff@bonucchi.com www.bonucchi.com
bonuck modulochecklistinternazionalizzazione-131003061052-phpapp01.doc 03/10/13
8

9. Bonucchi & Associati srl
.6 Ricerca
Verifica Risultati
♦ Si fa analisi di settore? _________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
♦ Si fa ricerca sulla
domanda?
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
Via Legnone 79 20158 Milano MI tel. 02 29527990
staff@bonucchi.com www.bonucchi.com
bonuck modulochecklistinternazionalizzazione-131003061052-phpapp01.doc 03/10/13
9

10. Bonucchi & Associati srl
♦ Esistono supporti e
strumenti professionali?
Internet?
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
♦ Il flusso delle
informazioni è costante?
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
♦ Su quali aree è
concentrata?
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
♦ Chi la gestisce?
intervengono istituti di
ricerca?
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
♦ È pubblicata o
distribuita?
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
Via Legnone 79 20158 Milano MI tel. 02 29527990
staff@bonucchi.com www.bonucchi.com
bonuck modulochecklistinternazionalizzazione-131003061052-phpapp01.doc 03/10/13
10

11. Bonucchi & Associati srl
.7 Marketing
Verifica Risultati
♦ Esiste il piano di
marketing?
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
♦ Chi lo stende? _________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
Via Legnone 79 20158 Milano MI tel. 02 29527990
staff@bonucchi.com www.bonucchi.com
bonuck modulochecklistinternazionalizzazione-131003061052-phpapp01.doc 03/10/13
11

12. Bonucchi & Associati srl
♦ Chi lo utilizza? _________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
♦ A chi viene
comunicato?
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
♦ Ogni quanto viene
aggiornato?
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
Via Legnone 79 20158 Milano MI tel. 02 29527990
staff@bonucchi.com www.bonucchi.com
bonuck modulochecklistinternazionalizzazione-131003061052-phpapp01.doc 03/10/13
12

13. Bonucchi & Associati srl
.8 Sistema informativo
Verifica Risultati
♦ Ruolo del sistema _________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
♦ Chi lo ha impostato?
Chi lo gestisce?
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
♦ Chi lo utilizza? _________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
Via Legnone 79 20158 Milano MI tel. 02 29527990
staff@bonucchi.com www.bonucchi.com
bonuck modulochecklistinternazionalizzazione-131003061052-phpapp01.doc 03/10/13
13

14. Bonucchi & Associati srl
♦ Esistono permessi di
accesso e blocchi?
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
♦ Quali sono i principali
output?
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
♦ Quali sono i rapporti tra
edp e marketing?
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
Via Legnone 79 20158 Milano MI tel. 02 29527990
staff@bonucchi.com www.bonucchi.com
bonuck modulochecklistinternazionalizzazione-131003061052-phpapp01.doc 03/10/13
14

15. Bonucchi & Associati srl
.9 Organizzazione
Verifica Risultati
♦ Esiste un
organigramma? E'
pubblicato?
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
♦ Quale schema riporta
(funzionale, matrice)?
Esistono staff?
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
♦ Dove sono collocate le
attività all'estero?
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
♦ Quale fluidità ha
l'organizzazione?
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
♦ Chi prende le decisioni
di organizzazione?
_________________________________________________
_________________________________________________
________________________________________________
.10 Risorse umane
Via Legnone 79 20158 Milano MI tel. 02 29527990
staff@bonucchi.com www.bonucchi.com
bonuck modulochecklistinternazionalizzazione-131003061052-phpapp01.doc 03/10/13
15

16. Bonucchi & Associati srl
Verifica Risultati
♦ A chi risponde l'export
manager?
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
♦ Si chiama così? _________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
♦ A che livello è
inquadrato?
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
♦ Che tipo di profilo ha? _________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
♦ Esiste stratificazione
nei profili?
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
Via Legnone 79 20158 Milano MI tel. 02 29527990
staff@bonucchi.com www.bonucchi.com
bonuck modulochecklistinternazionalizzazione-131003061052-phpapp01.doc 03/10/13
16