Your message must stand out!
Developing a Budget
Estimate costs for:
Staff time
Materials
Events
Media
Consultants
Identify funding sources
Grants
Donations
Existing funds
Be strategic with limited resources!
If your target audience doesn't know about your campaign, you might as well not be campaigning. This deck from WAN takes you through the basics of gaining visibility for your campaign, as well as tips on engaging a variety of media outlets. More can always be found on our free Strategic Advocacy Course, available here: http://worldanimal.net/our-programs/strategic-advocacy-course-new/about
Adequate research is imperative to successful campaigns. Not only does research bolster your campaigns claims to the public, policymakers, and other targets, it lends credibility to both your organization and the animal protection movement at large. Learn more about research methods on our free Strategic Advocacy Course, available at: http://worldanimal.net/our-programs/strategic-advocacy-course-new/about
HFG DRM for Health Workshop: IntroductionHFG Project
Recently, the Health Finance and Governance (HFG) Project organized a multi-country workshop to support policymakers from public health and finance agencies in developing concrete action plans for mobilizing domestic resources for health. Marty Makinen led an introduction presentation focusing on the importance of relationships between Ministries of Finance and Health in mobilizing domestic resources.
Strategic planning can mean the difference between a campaign that flops and a campaign that achieves its aims. Learn how to plan your campaign strategically with this deck from WAN! You can learn more strategic advocacy in our Strategic Advocacy Course, available (for free!) from http://worldanimal.net/our-programs/strategic-advocacy-course-new/about
Your library can be the answer to the question that nonprofit organizations continually ask—“Is there anyone else who can help us make the world a better place?” Information on nonprofit management, finances, grant-seeking, and fundraising is crucial to building a strong nonprofit. This is especially true as their service delivery to your most disadvantaged library customers is vulnerable to government deficits and budget balancing. Learn how you can repurpose your own collaborative and information resource skills to proactively support essential services by building a strong Nonprofit Information Resource Center. Guidelines for setting up a new Nonprofit Information Resource Center will be discussed, including models for every budget. You will learn about the best resources available for this challenge, as well as develop an idea of how you can help foster a better future.
My books- Hacking Digital Learning Strategies http://hackingdls.com & Learning to Go https://gum.co/learn2go
Resources at http://shellyterrell.com/emoji
If your target audience doesn't know about your campaign, you might as well not be campaigning. This deck from WAN takes you through the basics of gaining visibility for your campaign, as well as tips on engaging a variety of media outlets. More can always be found on our free Strategic Advocacy Course, available here: http://worldanimal.net/our-programs/strategic-advocacy-course-new/about
Adequate research is imperative to successful campaigns. Not only does research bolster your campaigns claims to the public, policymakers, and other targets, it lends credibility to both your organization and the animal protection movement at large. Learn more about research methods on our free Strategic Advocacy Course, available at: http://worldanimal.net/our-programs/strategic-advocacy-course-new/about
HFG DRM for Health Workshop: IntroductionHFG Project
Recently, the Health Finance and Governance (HFG) Project organized a multi-country workshop to support policymakers from public health and finance agencies in developing concrete action plans for mobilizing domestic resources for health. Marty Makinen led an introduction presentation focusing on the importance of relationships between Ministries of Finance and Health in mobilizing domestic resources.
Strategic planning can mean the difference between a campaign that flops and a campaign that achieves its aims. Learn how to plan your campaign strategically with this deck from WAN! You can learn more strategic advocacy in our Strategic Advocacy Course, available (for free!) from http://worldanimal.net/our-programs/strategic-advocacy-course-new/about
Your library can be the answer to the question that nonprofit organizations continually ask—“Is there anyone else who can help us make the world a better place?” Information on nonprofit management, finances, grant-seeking, and fundraising is crucial to building a strong nonprofit. This is especially true as their service delivery to your most disadvantaged library customers is vulnerable to government deficits and budget balancing. Learn how you can repurpose your own collaborative and information resource skills to proactively support essential services by building a strong Nonprofit Information Resource Center. Guidelines for setting up a new Nonprofit Information Resource Center will be discussed, including models for every budget. You will learn about the best resources available for this challenge, as well as develop an idea of how you can help foster a better future.
My books- Hacking Digital Learning Strategies http://hackingdls.com & Learning to Go https://gum.co/learn2go
Resources at http://shellyterrell.com/emoji
Effective communication and working with the mediaMeTApresents
Presentation on effective communications and tips for the CSOs on how to work with the media by Andrew Chetley, MeTA Secretariat, during the MeTA Uganda CSO workshop, April 2009.
Getting the Operational Voice into Policy Design: the communications lensKevin Marsh
How do we ensure that implementation and delivery are given a central place in good policy advice? How can we build communications into the policy development process.
Advocacy and Lobbying from a Local and Global prospectiveAdnan Khuram Hayat
Quick guide for small and mid-sized Non-governmental Organizations' (NGOs'), Civil Society Organizations' (CSOs'), Community Based Organizations (CBOs'), Charities & Causes
CompetenciesIn this project, you will demonstrate your masLynellBull52
Competencies
In this project, you will demonstrate your mastery of the following competencies:
Assess how stakeholders and interest groups influence decision making
Assess how stakeholders influence health law, policies, and financial prac!ces
Overview
Imagine that you are a legisla!ve consultant hired to assess the influence of stakeholders and interest groups on the health
policy issue you chose in your Project Two Prepara!on assignment from Module Three. Your supervisor has asked that you
present your assessment findings to the senior leadership of your organiza!on to inform their decisions on how best to
approach their intended organiza!on-wide posi!on statement regarding this issue.
Direc!ons
Create a PowerPoint presenta!on summarizing your assessment findings and recommenda!ons on your chosen health policy
issue. You will need to provide a wri"en transcript of your presenta!on; if you choose, you may also record voiceover
narra!on to go with your PowerPoint presenta!on. Use the work you completed in your Module Three and Module Seven
Project Two Prepara!on assignments, ensuring you have implemented all feedback for these assignments from your
instructor, to help you complete this presenta!on.
You must cite at least five sources to support your claims. For addi!onal help with comple!ng this assignment, refer to the
Shapiro Library Guide: Nursing – Graduate item in the Start Here module. You may also use the Online Wri!ng Center,
located in the Academic Support module.
Specifically, you must include the following:
1. Introduc!on
A. Health Policy Issue: Describe your chosen health policy issue in a clear, concise manner. Consider the
following guiding ques!on in your response:
How might this health policy issue be explained to someone who has never heard of it before?
B. Key Stakeholders and Interest Groups: Iden!fy key stakeholders impacted by your chosen issue, as well as any
interest groups that may also be affected. Consider the following guiding ques!ons in your response:
Who are the people and/or groups who will be primarily affected by this issue, either posi!vely or
nega!vely?
How might vulnerable popula!ons and underserved areas be affected by this issue?
2. Influence on Decision Making
A. Stakeholder Needs: Summarize the needs of key stakeholders and interest groups with respect to your chosen
issue. Do not include financially related needs. Consider the following guiding ques!ons in your response:
What nonfinancial needs of the people and/or groups affected by the issue need to be considered,
par!cularly for those in vulnerable popula!ons or underserved areas?
Why is it important to consider these needs when making decisions regarding this issue?
B. Health Policy Influence: Discuss the kinds of influence stakeholders and interest groups can have on health
policies. Do not include any financially related influences. Consider the following guiding ques!ons in your
response:
Which stakeholders h ...
OverviewThis Assessment is a Work Product in which you will .docxhoney690131
Overview
This Assessment is a Work Product in which you will research pressing issues in the early childhood field and select one that you are particularly interested in, one for which you have a desire to generate awareness and bring about change. With this issue in mind, you will prepare a communication piece for policymakers or stakeholders to begin the change process. After you receive a response, you will reflect on your efforts to communicate and collaborate with policy-makers and/or stakeholders.
Your response to this Assessment should:
Reflect the criteria provided in the Rubric, which provides information on how the Assessment will be evaluated.
Adhere to the required Assignment length.
Use the APA “Course Paper” template available
here
.
Note:
All submissions must follow the conventions of scholarly writing. Properly formatted APA citations and references must be provided where appropriate.
Professional Skills:
Written Communication
,
Critical Thinking
, and
Information Literacy
are assessed in this Competency. You are strongly encouraged to use the
Writing Checklist
and to review the rubric prior to submitting.
This Assessment requires submission of one (1) document that includes all three parts of this Assessment. Save this file as
RC004_firstinitial_lastname
(for example, RC004_J_Smith). If you choose to create a PowerPoint for Part II, you may submit two files in total, one Word document and one PowerPoint. When you are ready to upload your completed Assessment, use the
Assessment
tab on the top navigation menu.
Instructions
Before submitting your Assessment, carefully review the rubric. This is the same rubric the assessor will use to evaluate your submission and it provides detailed criteria describing how to achieve or master the Competency. Many students find that understanding the requirements of the Assessment and the rubric criteria help them direct their focus and use their time most productively.
Rubric
Access the following to complete this Assessment:
National Association for the Education of Young Children (NAEYC). (n.d.). Public policy and advocacy. Retrieved March 11, 2019, from
https://www.naeyc.org/our-work/public-policy-advocacy
Ounce of Prevention Fund. (2009). Early childhood advocacy toolkit. Retrieved from
https://www.theounce.org/wp-content/uploads/2017/03/EarlyChildhoodAdvocacyToolkit.pdf
Trend Lines. (n.d.). Retrieved from
http://blog.childtrends.org
UNICEF. (n.d.). Current issues. Retrieved January 29, 2020, from
https://www.unicef.org/media/current-issues
ZERO TO THREE. (2010). You have what it takes! A tool for identifying your skills as an early childhood advocate [Interactive media]. Retrieved from
http://www.zerotothree.org/public-policy/action-center/advocacy-tool-final-9-7-10.pdf
This assessment has three-parts. Click each of the items below to complete this assessment.
Part I: Research Brief
Select a topic of interest.
What current problems, policies, or .
Effective communication and working with the mediaMeTApresents
Presentation on effective communications and tips for the CSOs on how to work with the media by Andrew Chetley, MeTA Secretariat, during the MeTA Uganda CSO workshop, April 2009.
Getting the Operational Voice into Policy Design: the communications lensKevin Marsh
How do we ensure that implementation and delivery are given a central place in good policy advice? How can we build communications into the policy development process.
Advocacy and Lobbying from a Local and Global prospectiveAdnan Khuram Hayat
Quick guide for small and mid-sized Non-governmental Organizations' (NGOs'), Civil Society Organizations' (CSOs'), Community Based Organizations (CBOs'), Charities & Causes
CompetenciesIn this project, you will demonstrate your masLynellBull52
Competencies
In this project, you will demonstrate your mastery of the following competencies:
Assess how stakeholders and interest groups influence decision making
Assess how stakeholders influence health law, policies, and financial prac!ces
Overview
Imagine that you are a legisla!ve consultant hired to assess the influence of stakeholders and interest groups on the health
policy issue you chose in your Project Two Prepara!on assignment from Module Three. Your supervisor has asked that you
present your assessment findings to the senior leadership of your organiza!on to inform their decisions on how best to
approach their intended organiza!on-wide posi!on statement regarding this issue.
Direc!ons
Create a PowerPoint presenta!on summarizing your assessment findings and recommenda!ons on your chosen health policy
issue. You will need to provide a wri"en transcript of your presenta!on; if you choose, you may also record voiceover
narra!on to go with your PowerPoint presenta!on. Use the work you completed in your Module Three and Module Seven
Project Two Prepara!on assignments, ensuring you have implemented all feedback for these assignments from your
instructor, to help you complete this presenta!on.
You must cite at least five sources to support your claims. For addi!onal help with comple!ng this assignment, refer to the
Shapiro Library Guide: Nursing – Graduate item in the Start Here module. You may also use the Online Wri!ng Center,
located in the Academic Support module.
Specifically, you must include the following:
1. Introduc!on
A. Health Policy Issue: Describe your chosen health policy issue in a clear, concise manner. Consider the
following guiding ques!on in your response:
How might this health policy issue be explained to someone who has never heard of it before?
B. Key Stakeholders and Interest Groups: Iden!fy key stakeholders impacted by your chosen issue, as well as any
interest groups that may also be affected. Consider the following guiding ques!ons in your response:
Who are the people and/or groups who will be primarily affected by this issue, either posi!vely or
nega!vely?
How might vulnerable popula!ons and underserved areas be affected by this issue?
2. Influence on Decision Making
A. Stakeholder Needs: Summarize the needs of key stakeholders and interest groups with respect to your chosen
issue. Do not include financially related needs. Consider the following guiding ques!ons in your response:
What nonfinancial needs of the people and/or groups affected by the issue need to be considered,
par!cularly for those in vulnerable popula!ons or underserved areas?
Why is it important to consider these needs when making decisions regarding this issue?
B. Health Policy Influence: Discuss the kinds of influence stakeholders and interest groups can have on health
policies. Do not include any financially related influences. Consider the following guiding ques!ons in your
response:
Which stakeholders h ...
OverviewThis Assessment is a Work Product in which you will .docxhoney690131
Overview
This Assessment is a Work Product in which you will research pressing issues in the early childhood field and select one that you are particularly interested in, one for which you have a desire to generate awareness and bring about change. With this issue in mind, you will prepare a communication piece for policymakers or stakeholders to begin the change process. After you receive a response, you will reflect on your efforts to communicate and collaborate with policy-makers and/or stakeholders.
Your response to this Assessment should:
Reflect the criteria provided in the Rubric, which provides information on how the Assessment will be evaluated.
Adhere to the required Assignment length.
Use the APA “Course Paper” template available
here
.
Note:
All submissions must follow the conventions of scholarly writing. Properly formatted APA citations and references must be provided where appropriate.
Professional Skills:
Written Communication
,
Critical Thinking
, and
Information Literacy
are assessed in this Competency. You are strongly encouraged to use the
Writing Checklist
and to review the rubric prior to submitting.
This Assessment requires submission of one (1) document that includes all three parts of this Assessment. Save this file as
RC004_firstinitial_lastname
(for example, RC004_J_Smith). If you choose to create a PowerPoint for Part II, you may submit two files in total, one Word document and one PowerPoint. When you are ready to upload your completed Assessment, use the
Assessment
tab on the top navigation menu.
Instructions
Before submitting your Assessment, carefully review the rubric. This is the same rubric the assessor will use to evaluate your submission and it provides detailed criteria describing how to achieve or master the Competency. Many students find that understanding the requirements of the Assessment and the rubric criteria help them direct their focus and use their time most productively.
Rubric
Access the following to complete this Assessment:
National Association for the Education of Young Children (NAEYC). (n.d.). Public policy and advocacy. Retrieved March 11, 2019, from
https://www.naeyc.org/our-work/public-policy-advocacy
Ounce of Prevention Fund. (2009). Early childhood advocacy toolkit. Retrieved from
https://www.theounce.org/wp-content/uploads/2017/03/EarlyChildhoodAdvocacyToolkit.pdf
Trend Lines. (n.d.). Retrieved from
http://blog.childtrends.org
UNICEF. (n.d.). Current issues. Retrieved January 29, 2020, from
https://www.unicef.org/media/current-issues
ZERO TO THREE. (2010). You have what it takes! A tool for identifying your skills as an early childhood advocate [Interactive media]. Retrieved from
http://www.zerotothree.org/public-policy/action-center/advocacy-tool-final-9-7-10.pdf
This assessment has three-parts. Click each of the items below to complete this assessment.
Part I: Research Brief
Select a topic of interest.
What current problems, policies, or .
3. Language shapes the way we
think, and determines what we can
think about.
Benjamin Lee Whorf
If we use words, there is a very grave
danger they will be misinterpreted.
H. R. Halderman
6. What is marketing?
The American Marketing Association Board
of Directors approved this definition in
2007:
“Marketing is the activity, set of institutions, and
processes for
creating, communicating, delivering, and
exchanging offerings that have value for
customers, clients, partners, and society at
large.”
○ www.MarketingPower.com
7. Why engage in marketing
strategies?
Effective “messaging” strategies are highly
researched and tested
Audiences are sophisticated and savvy
Legislative sessions are “noisy”
8.
9. Analyze the Audience
Who are the stakeholders?
Mental health care program administrators
Mental health care patients or clients, current
and future
Citizens of the state
Hospitals
State government
Justice system
Law enforcement
Families
10. Analyze the Audience
Who are the decision makers?
Legislators
○ Analyze the legislative audience:
Who are they?
What is their education level?
What is the political environment for this issue?
11. Analyze the Challenges
What are the challenges?
Lack of education on issues
Prejudices and misconceptions about people
with mental health disabilities
Current economic situation
Current attitudes about government in general
High turnover in the legislature because of term
limits
Competing issues
12. Determine the Purpose
Develop certainty and consensus within the
group about the final goal
Immediate goal
Long-term goal
If more than one outcome is desired, prioritize
the goals (so that you are prepared for a Plan
B)
State the immediate goal clearly and simply –
one sentence if possible
List the long-term outcomes if goal is achieved
13. Develop a Case – Hard Facts
Use numbers and statistics – no jargon!
Keep them simple and targeted
Make sure they are easily repeatable
Create a paragraph or two about the history
of the problem and previously tried
solutions
14. Develop a Case – Emotional Appeal
What kind of specific story can you tell, while
preserving confidentiality?
Do you have a trusted spokesperson who can tell
his or her own story?
Find these stories regionally
Prepare the spokespersons in advance
Storytelling is the most
powerful strategy.
15. Develop a Case – Practical Appeal
What is the economic impact?
What is the community impact?
How does it affect the average person?
What are the consequences for not acting?
What are the benefits of acting now?
16. Anticipate the Opposition
Outline the known or potential objections
Practice responding to the opposition
Incorporate responses to the opposition
into message
17. Creating “Talking Points”
30-second elevator speech
5-minute speech
Identified and clearly outlined key words
and phrases
Develop a one-page white paper
Unified message ALWAYS
18. The One-Page Case Statement
One or two sentences that state the immediate
goal
Short paragraph of history of the issue
Talking points (in bullet form) from the case
that’s been developed
Hard facts
Emotional appeal
Practical appeal
Response to opposition
Description of long-term outcomes of
proposed legislation
19. Call to Action
What do you want stakeholders to do?
What do you want legislators to do?
Be prepared to say it over and over and over
and over and over . . .
20. General Advice
Talk only about what you DO, not what you
don’t do - use affirmative language
Use plain language, not technical or medical
language
Be prepared to say the same thing over and
over 9,000 times and stick to the script
Know what your funding allows you to do
21.
22. Analyze the Opportunities
New health care legislation
Key committee members and committees
Identify advocates for the issue, the
stakeholders, and the legislation
24. Identifying the Market
Where do you find the legislators and the
key markets?
Which media channels work best for this
message?
Television
Newspaper
Social Media
Press conferences?
Professional publications, like an agency’s or
organization’s newsletter
25. Events
Create events or opportunities for news
coverage
Press releases for those events should
outline the key points
26. Some Legislative Realities
Hundreds of pieces of legislation flying by
Legislators with no staff to help them sift
through bills
Emails from constituents make a difference!
Lots of junk legislation
Editor's Notes
Example of the mayor’s use of the boot on the tire picture.The alcohol tax that would give money to shelters, rehab programs, etc. when I called my state senator, she had no idea what I was talking about.