This document provides guidance on developing an effective communication strategy for trade unions. It outlines key components such as establishing goals and objectives, identifying target audiences, crafting core messages, developing outreach tools and processes, and tips for engaging with media. The goal is to present the union's values, actions, and aspirations to external stakeholders in a clear and strategic manner.
If your target audience doesn't know about your campaign, you might as well not be campaigning. This deck from WAN takes you through the basics of gaining visibility for your campaign, as well as tips on engaging a variety of media outlets. More can always be found on our free Strategic Advocacy Course, available here: http://worldanimal.net/our-programs/strategic-advocacy-course-new/about
Adequate research is imperative to successful campaigns. Not only does research bolster your campaigns claims to the public, policymakers, and other targets, it lends credibility to both your organization and the animal protection movement at large. Learn more about research methods on our free Strategic Advocacy Course, available at: http://worldanimal.net/our-programs/strategic-advocacy-course-new/about
Strategic planning can mean the difference between a campaign that flops and a campaign that achieves its aims. Learn how to plan your campaign strategically with this deck from WAN! You can learn more strategic advocacy in our Strategic Advocacy Course, available (for free!) from http://worldanimal.net/our-programs/strategic-advocacy-course-new/about
A Refreshing Approach to Strategic Communication Planning by Robin Russell Mc...IABC Houston
* step-by-step through a modern, uncomplicated planning process;
* gather data to ensure measurable impact in audience actions & behaviors;
* use social media tools to promote and persuade
by Robin Russell McCasland, Brain Biscuits Strategic Communication, Dallas TX
6 best practices in stakeholder engagementWayne Dunn
I recently did a piece on 5 mistakes companies make in stakeholder engagement and many of you asked me to give a list of best practices. Here are six.
1. Think Value and Interests – and do it transparently
2. It’s OK to disagree – but, disagree without being disagreeable. And stay curious
3. Do compliance but think and act strategic – check the boxes yes, but that is just the foundation
4. Share the credit, multiply the resources. Find partners!
5. Communicate so you are heard and understood.
6. Define stakeholders broadly and strategically – go beyond compliance
If your target audience doesn't know about your campaign, you might as well not be campaigning. This deck from WAN takes you through the basics of gaining visibility for your campaign, as well as tips on engaging a variety of media outlets. More can always be found on our free Strategic Advocacy Course, available here: http://worldanimal.net/our-programs/strategic-advocacy-course-new/about
Adequate research is imperative to successful campaigns. Not only does research bolster your campaigns claims to the public, policymakers, and other targets, it lends credibility to both your organization and the animal protection movement at large. Learn more about research methods on our free Strategic Advocacy Course, available at: http://worldanimal.net/our-programs/strategic-advocacy-course-new/about
Strategic planning can mean the difference between a campaign that flops and a campaign that achieves its aims. Learn how to plan your campaign strategically with this deck from WAN! You can learn more strategic advocacy in our Strategic Advocacy Course, available (for free!) from http://worldanimal.net/our-programs/strategic-advocacy-course-new/about
A Refreshing Approach to Strategic Communication Planning by Robin Russell Mc...IABC Houston
* step-by-step through a modern, uncomplicated planning process;
* gather data to ensure measurable impact in audience actions & behaviors;
* use social media tools to promote and persuade
by Robin Russell McCasland, Brain Biscuits Strategic Communication, Dallas TX
6 best practices in stakeholder engagementWayne Dunn
I recently did a piece on 5 mistakes companies make in stakeholder engagement and many of you asked me to give a list of best practices. Here are six.
1. Think Value and Interests – and do it transparently
2. It’s OK to disagree – but, disagree without being disagreeable. And stay curious
3. Do compliance but think and act strategic – check the boxes yes, but that is just the foundation
4. Share the credit, multiply the resources. Find partners!
5. Communicate so you are heard and understood.
6. Define stakeholders broadly and strategically – go beyond compliance
How you are perceived internally depends to a certain extent on how all your stakeholders view your service. Don’t miss out on an influential group just because they are not an obvious counterpart. Use matrix-type thinking to evaluate the impact of each stakeholder segment, and target them according to their influence.
What if we had a method we could use with clients to better understand their stakeholder landscape and that would help us do more effective UX work? What if it was more like a consulting method instead of a design deliverable? Could that help us choose research, design and evaluation methods more effectively so we could have more impact on our projects?
I facilitated a stakeholder relationships workshop for a client recently. This presentation was the "background framework" used to shape the work done by this management team.
Stakeholder analysis, an analytical tool in the implementation, management an...Ecotourism_Romania
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Presentation for Topic 2: Multi-Stakeholder Approaches to Developing Ecotourism Destinations
2nd European Ecotourism Conference
23-25 October 2013, Romania
Companion deck to the blog post, Why your big ideas should be in a box.
http://bit.ly/1ahb2YW
How various abstract concepts have been captured visually, and become iconic.
Lesson Learnt: South Asia Training of Trainers Workshop on Bridging Research ...ODI_Webmaster
A presentation by Vibhor Bansal and Rijit Sengupta from CUTS International on the Training of Trainers on Bridging Research and Policy workshop held in Shimla, India. The presentation was given for the 3rd Annual ebpdn Partners Meeting held on the 26-27 November 2007 in Colombo, Sri Lanka.
The Public Relations Society of America (PRSA) and the American Statistical Association (ASA) collaborated to develop a best practices guide for the use of statistics in public relations campaign. The guide serves as a primer for public relations professionals who must understand, interpret and communicate statistical issues. It also provides a contact lifeline for public relations professionals who need urgent statistical- or research-based help.
Purpose: To advance public relations measurement by recommending metrics and approaches for evaluating public relations’ influence on four main business outcomes:
o Financial
o Reputation / Brand Equity
o Employees and other Internal Publics
o Public Policy
PR Measurement Summit 2016: Mazen Nahawi, CEO of CARMA - Industry Insight Pre...CARMA
Mazen Nahawi, CEO of CARMA presented an industry insight on "Tribal Relations: How Our Understanding of Trust Will Chnage Amidst The Failures of Political Comunications" last October 13th as part of the 2-day PR Measurement Summit held at the Address Dubai Marina, Dubai, UAE. The theme of the event was “Measurement in an Age of Integrated Communications”.
How you are perceived internally depends to a certain extent on how all your stakeholders view your service. Don’t miss out on an influential group just because they are not an obvious counterpart. Use matrix-type thinking to evaluate the impact of each stakeholder segment, and target them according to their influence.
What if we had a method we could use with clients to better understand their stakeholder landscape and that would help us do more effective UX work? What if it was more like a consulting method instead of a design deliverable? Could that help us choose research, design and evaluation methods more effectively so we could have more impact on our projects?
I facilitated a stakeholder relationships workshop for a client recently. This presentation was the "background framework" used to shape the work done by this management team.
Stakeholder analysis, an analytical tool in the implementation, management an...Ecotourism_Romania
Author: Lars Soeftestad (Supras Limited)
Presentation for Topic 2: Multi-Stakeholder Approaches to Developing Ecotourism Destinations
2nd European Ecotourism Conference
23-25 October 2013, Romania
Companion deck to the blog post, Why your big ideas should be in a box.
http://bit.ly/1ahb2YW
How various abstract concepts have been captured visually, and become iconic.
Lesson Learnt: South Asia Training of Trainers Workshop on Bridging Research ...ODI_Webmaster
A presentation by Vibhor Bansal and Rijit Sengupta from CUTS International on the Training of Trainers on Bridging Research and Policy workshop held in Shimla, India. The presentation was given for the 3rd Annual ebpdn Partners Meeting held on the 26-27 November 2007 in Colombo, Sri Lanka.
The Public Relations Society of America (PRSA) and the American Statistical Association (ASA) collaborated to develop a best practices guide for the use of statistics in public relations campaign. The guide serves as a primer for public relations professionals who must understand, interpret and communicate statistical issues. It also provides a contact lifeline for public relations professionals who need urgent statistical- or research-based help.
Purpose: To advance public relations measurement by recommending metrics and approaches for evaluating public relations’ influence on four main business outcomes:
o Financial
o Reputation / Brand Equity
o Employees and other Internal Publics
o Public Policy
PR Measurement Summit 2016: Mazen Nahawi, CEO of CARMA - Industry Insight Pre...CARMA
Mazen Nahawi, CEO of CARMA presented an industry insight on "Tribal Relations: How Our Understanding of Trust Will Chnage Amidst The Failures of Political Comunications" last October 13th as part of the 2-day PR Measurement Summit held at the Address Dubai Marina, Dubai, UAE. The theme of the event was “Measurement in an Age of Integrated Communications”.
Effective communication and working with the mediaMeTApresents
Presentation on effective communications and tips for the CSOs on how to work with the media by Andrew Chetley, MeTA Secretariat, during the MeTA Uganda CSO workshop, April 2009.
Getting the Operational Voice into Policy Design: the communications lensKevin Marsh
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Alliance for Nonprofit Excellence Training 5.4.10 Strategic Communications fo...jleigh206
Need basic training in nonprofit communications? This workshop will help you assess your organization's communications work, and give you the tools to communicate more effectively with members, donors, and other constituents, even with a small marketing and communications budget. Content will include communications planning, crafting messages, targeting audiences, and choosing tools and technology to get your message across.
In a May 9, 2024 paper, Juri Opitz from the University of Zurich, along with Shira Wein and Nathan Schneider form Georgetown University, discussed the importance of linguistic expertise in natural language processing (NLP) in an era dominated by large language models (LLMs).
The authors explained that while machine translation (MT) previously relied heavily on linguists, the landscape has shifted. “Linguistics is no longer front and center in the way we build NLP systems,” they said. With the emergence of LLMs, which can generate fluent text without the need for specialized modules to handle grammar or semantic coherence, the need for linguistic expertise in NLP is being questioned.
01062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
role of women and girls in various terror groupssadiakorobi2
Women have three distinct types of involvement: direct involvement in terrorist acts; enabling of others to commit such acts; and facilitating the disengagement of others from violent or extremist groups.
31052024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
03062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
Future Of Fintech In India | Evolution Of Fintech In IndiaTheUnitedIndian
Navigating the Future of Fintech in India: Insights into how AI, blockchain, and digital payments are driving unprecedented growth in India's fintech industry, redefining financial services and accessibility.
‘वोटर्स विल मस्ट प्रीवेल’ (मतदाताओं को जीतना होगा) अभियान द्वारा जारी हेल्पलाइन नंबर, 4 जून को सुबह 7 बजे से दोपहर 12 बजे तक मतगणना प्रक्रिया में कहीं भी किसी भी तरह के उल्लंघन की रिपोर्ट करने के लिए खुला रहेगा।
Welcome to the new Mizzima Weekly !
Mizzima Media Group is pleased to announce the relaunch of Mizzima Weekly. Mizzima is dedicated to helping our readers and viewers keep up to date on the latest developments in Myanmar and related to Myanmar by offering analysis and insight into the subjects that matter. Our websites and our social media channels provide readers and viewers with up-to-the-minute and up-to-date news, which we don’t necessarily need to replicate in our Mizzima Weekly magazine. But where we see a gap is in providing more analysis, insight and in-depth coverage of Myanmar, that is of particular interest to a range of readers.
27052024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
हम आग्रह करते हैं कि जो भी सत्ता में आए, वह संविधान का पालन करे, उसकी रक्षा करे और उसे बनाए रखे।" प्रस्ताव में कुल तीन प्रमुख हस्तक्षेप और उनके तंत्र भी प्रस्तुत किए गए। पहला हस्तक्षेप स्वतंत्र मीडिया को प्रोत्साहित करके, वास्तविकता पर आधारित काउंटर नैरेटिव का निर्माण करके और सत्तारूढ़ सरकार द्वारा नियोजित मनोवैज्ञानिक हेरफेर की रणनीति का मुकाबला करके लोगों द्वारा निर्धारित कथा को बनाए रखना और उस पर कार्यकरना था।
ys jagan mohan reddy political career, Biography.pdfVoterMood
Yeduguri Sandinti Jagan Mohan Reddy, often referred to as Y.S. Jagan Mohan Reddy, is an Indian politician who currently serves as the Chief Minister of the state of Andhra Pradesh. He was born on December 21, 1972, in Pulivendula, Andhra Pradesh, to Yeduguri Sandinti Rajasekhara Reddy (popularly known as YSR), a former Chief Minister of Andhra Pradesh, and Y.S. Vijayamma.
2. Thinking strategically
A communication strategy presents your trade
unions’ values and ideas, actions, goals and
aspirations to the outside world.
3. 5 Golden Rules
Leadership – who will lead on communication decisions
Clear messaging – clear agenda and supporting messages
Regular planning – gather information and use it strategically
Effective coordination – have processes to enforce
consistency
Good posture – proactive stance towards media & public
4. Assess your capacity
List your organization’s strengths and weaknesses
List opportunities to communicate (events,
deadlines, etc.)
Assess your environment
How different stakeholders perceive you
5. Goals
What does your communication strategy aim to achieve?
Clear, bold, attainable and time-bound
Encapsulates the aim of your communication strategy and
sends a message about the purpose of your work to others
“To better serve our members, our organization should in the
next 5 years be recognized as an authoritative voice by news
mediums of all types on workplace-related issues, especially
those pertaining to Freedom of Association and Collective
Bargaining.”
6. Objectives
What activities will you engage in and with whom?
What outcome do you expect from this activity? When
do you expect it will be achieved?
What tools/methods will the programme use to
measure the outcome?
What degree or level of the desired outcome do you
want to achieve to indicate success Over what period of
time?
How many people will directly benefit from this activity?
Who will they be?
7. Target Audience
What is my organization’s long term goal?
“to increase the number of members protected under CB
agreements by 10% in next 3-5 years.”
What is the specific objective?
“Labour relations act amended to provide migrant workers the
same union recognition and bargaining rights as other sectors”
Prioritize your audiences
How much do they agree with your position?
How much influence do they have on your outcome?
8. Target Audience
Who are the relevant groups?
What is their relationship to the issue?
Why do you consider them important?
How would they be involved?
How close are they to your position?
How much influence do they have?
What is their attitude to the problem?
Who has influence over them?
What is important to them?
9. Key messages
Concise and persuasive statement about the larger,
more complicated, conceptual point you are trying
to convey
State the problem & prescribe a solution
Purpose is to generate action
Clear, tailored to target audience, acceptable,
engaging, persuasive
10. Key messages on FACB
(adapt to local contexts)
Improves economic competitiveness and foreign investment
Adds to economic stability
Provides for dispute resolution and reduces conflict
Improves productivity
Enhances skills development and training
Helps manage change
Improves health and safety
Voice for workers and employers in the informal economy
Improves access to social protection
11. Strategic messaging
Key dates, events and national/local development
Select opportunity consistent with your media
strategy
Check what others are doing
Establish a connection between event and FACB
Synchronize your message
Localize your message
12. Develop processes
Communications grid
Database of media contacts
Information collection and packaging system
Generic information package
List of in-house experts
Media materials on key issues (Q&As, policy briefs, etc.)
Media focal points
Contact management system
Identify media outreach opportunities
Determine form of outreach
Schedule outreach
13. Media requests
What to do if a journalist calls you
Identity, news organization
Topics
Background material
Best person to answer questions
Log of all media requests
14. Interviews
Interviews
Decide what you want to talk about (talking points)
Express your ideas effectively (clear, concise, factual, and
engaging)
If you don’t know the answer, be honest and say you’ll check
No such thing as “off the record”
State your most important message first, talk about what you
have heard or seen yourself, relate how the situation is affecting
others with compassion
15. Tips for dealing with media
Be trustworthy
Be accessible
Be open
Be a resource
Know your facts
Respect deadlines
Always be pleasant, respectful and more
reasonable than your opponents
26. (e.g. Event)
Media Advisory
Press Release
Press Kit
A basic package of materials (press release/
backgrounder/ Factsheet/ brochure about
organization/ speeches/ other relevant documents)
Identify key messages
Identify key resource persons/ media focal point
27. Some basics
Identify media focal points
Identify spokespersons
Identify resources
Identify messages
Press pack
Develop a communication strategy and workplan
with clear, time-bound and attainable objectives
with measurable outcomes