The document describes changes made to a film poster based on feedback. It summarizes adding the release date below the billing block in the same font used for cast names. It then discusses changing the quote to "a heartwarming tale of young love" to better represent the coming-of-age romance genre. Finally, it notes the decision to include social media links like Facebook and Twitter to generate hype and appeal to young audiences connected online.

1. Film Poster Improvements

2. Adding Release Date
Following my audience feedback, I decided to add a
date of release onto my film poster.
Conventionally, these are included beneath the billing
block, thus, my decision to position it here. I used the
font Penelope Anne; this was also used on the cast
members names. I duplicated the layer to make the
type face bold. Following these screen grabs, I also
added an apostrophe into ‘valentine’s’.

3. Changing Quote
My T.A criticised my original quote - they felt it was too
long and was not relevant to the film. Using the same
font as before, I changed the quote to ‘a heartwarming
tale of young love’ - this represents the genre of
‘coming of age’ and the sub-genre of romance. ‘Young
love’ shows that the relationship is between two
teenagers.

4. Adding Social Network Links
I decided to include social network links. This decision was not
influenced by my audience feedback but through my intention to
create further appeal. Teenagers/young adults stay connected through
the internet- I felt by adding such links, I would be able to increase
hype prior release (pull media).
I sourced both a Facebook and
Twitter logo from Google
Images. I copied both into my
Photoshop file, and resized by
clicking on
Edit>Transform>Scale. Using
the font Penelope Anne, I then
added in the links.