The document discusses the evaluation of a student film project. [1] It examines how the film used or challenged conventions of the thriller/slasher genre by employing techniques like handheld cameras and stalker/female victim plots. [2] The film represented young adult and women social groups as the main characters. [3] A major studio like Columbia Pictures would be suited to distribute the film to theaters nationwide due to the genre's large fan base.

1. Evaluation
In what ways does your media product use, develop or challenge forms and
conventions of real media products?
The film that we made used traditional stereotypes that have been and are still
used in films of the same genre. We based our film type on the way that the
Blair Witch Project was filmed, using hand held cameras, but had the basic
story line from films like Scream or I No What You Did Last Summer, where
the killer stalks their victims. Our film followed the normal conventions or real
media projects because of all of the still pictures at the start, and the main
character, shows that the stalker, or the presence, only targets women. This is
a normal convention because most films of the same genre use women as the
victim.
How does your media product represent particular social groups?
Our film represents the young adult and women social groups because the
main characters fall under this category. The film that we made has traditional
representation to the young adult group that are students because the film
shows the social side of this group (when the main character meets with friend
on the bridge, chats on the bench and on the phone) and is filmed in a school.
Meeting with friend on bridge
What kind of institution might distribute your media product and why?
I think a main stream distributor might distribute our film because it has a good
plot and has a big fan base of that genre (thriller/slasher). A distributor like
Columbia would more likely distribute it because they have done films like the
Grudge which comes under the same genre as our film. Because a main
stream distributor might distribute it then it will be in all cinemas across the
country, it will also have more money to work on special effects that might
unveil themselves later in the film

2. This is the logo for Columbia Pictures
Who would be the main audience for your media product?
The main target group for our film is teenagers that like thriller/slasher type of
films. This is our target audience because this is the style of the film, and I
think that this audience is easier to please since this genre has so many
possibilities and plots that can happen. I think that the main target group is
teenagers because they can relate to the characters in the film. Although the
main audience is teenagers, I think that this would appeal to any one that likes
this type of genre.
How did you attract/address your audience?
We attracted the audience by using special effects on the still pictures at the
start. We use the ken burns effect, where the picture moves from one side of
the screen to the other, for the pictures to make them look eerie to set the
mood whilst the titles a rolling at the start. We also used sepia on the pictures
to make them look used and slightly older. We also paused the film at certain
places to add suspense.

3. This is a picture that uses the ken Burns effect and sepia
What have you learnt about technologies from the process of constructing this
product?
From making the film I have learn how to edit the film using i-movie
programme and how to combine two clips together. How to add sound effects
to the film, for example the shutter effect of a camera at the start of the film,
and how to use the camcorder to maximise the shots in the film. I also learnt
that big special effects are harder to create than I first thought.
Looking back at your preliminary task, what do you feel you have learnt in the
progression from it to the full product?
Some of the preliminary tasks that we did before we started to film were found
harder to film than we thought. For example the original start for the film was
the main character walking in through the school gates. We found this hard to
film because there was to many people getting in the way of the shots and the
zoom on the camera was not as good as we thought that it would be. We also
had to change some of the locations because they were to hard to get to or
film at, e.g. crossing the road outside of school.