The document provides tips for getting media attention and working with the media. It recommends knowing compelling stories and choosing the best medium. When contacting media, send press releases 5 days in advance and use social media for smaller stories. The tips also include writing effective press releases, preparing interview subjects, being available for media during events, and maintaining ongoing relationships with reporters.

1. Modern Media
Relations
Amanda & Zeke Changuris
Frederick New Media & Technology Conference
February 21, 2013

2. Getting the Media’s Attention
• Know a great story when you see it.
• Compelling characters
• Interesting circumstances
• Fascinating visuals

3. Getting the Media’s Attention
• THINK.
• Which medium is best suited to tell the story?
• Who is most likely to run with the idea?
• If you have control over when the story happens,
choose a traditionally slow day of the week.

4. Getting the Media’s Attention
• Be judicious in your use of press releases.
• Send your release about five days in
advance.

5. Getting the Media’s Attention
• Know what to do when it’s NOT a great
story.
• Facebook
• Twitter
• YouTube
• Blog

6. Getting the Media’s Attention
• Write a great press release.
• Use human language
• Again, keep your target in mind
• Get to the point
• Provide quotes
• Include information on who’s available for an interview
• For events, make sure those details stand out

7. Attention: Secured. Now What?
• Think like a reporter.
• Interviews?
• Visuals?

8. Attention: Secured. Now What?
• Think like a reporter.
• Interviews?
• Visuals?
• Special access?
• Technical requirements?

9. Attention: Secured. Now What?
• Coach your interview subjects.
• A mock interview can calm nerves
• Identify key points/messages
• No “no comment”
• Don’t make it up as you go
• “Off the record” means nothing
• Expect some silence and resist filling it

10. Media Day
Photo Courtesy: liveapartmentfire.com
• Be on time.
• Remember parking.
• Don’t go off-topic.

11. Media Day
• Be clear about the rules.

12. The After Party
• Be available.
• Stay in touch.

13. The After Party

14. Happily Ever After
• It’s a relationship.
• Do your part. It’s all you can do.

15. Modern Media Relations
• Questions?
@AmandaChanguris
@ZekeChanguris