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Modern Media
Relations
Amanda & Zeke Changuris
Frederick New Media & Technology Conference
February 21, 2013
Getting the Media’s Attention
• Know a great story when you see it.
 • Compelling characters
 • Interesting circumstances
 • Fascinating visuals
Getting the Media’s Attention
• THINK.
 • Which medium is best suited to tell the story?
 • Who is most likely to run with the idea?
 • If you have control over when the story happens,
   choose a traditionally slow day of the week.
Getting the Media’s Attention
• Be judicious in your use of press releases.
• Send your release about five days in
  advance.
Getting the Media’s Attention
• Know what to do when it’s NOT a great
  story.
 •   Facebook
 •   Twitter
 •   YouTube
 •   Blog
Getting the Media’s Attention
• Write a great press release.
 •   Use human language
 •   Again, keep your target in mind
 •   Get to the point
 •   Provide quotes
 •   Include information on who’s available for an interview
 •   For events, make sure those details stand out
Attention: Secured. Now What?
• Think like a reporter.
 • Interviews?
 • Visuals?
Attention: Secured. Now What?
• Think like a reporter.
 •   Interviews?
 •   Visuals?
 •   Special access?
 •   Technical requirements?
Attention: Secured. Now What?
• Coach your interview subjects.
 •   A mock interview can calm nerves
 •   Identify key points/messages
 •   No “no comment”
 •   Don’t make it up as you go
 •   “Off the record” means nothing
 •   Expect some silence and resist filling it
Media Day




                        Photo Courtesy: liveapartmentfire.com
• Be on time.
• Remember parking.
• Don’t go off-topic.
Media Day
• Be clear about the rules.
The After Party
• Be available.
• Stay in touch.
The After Party
Happily Ever After
• It’s a relationship.
• Do your part. It’s all you can do.
Modern Media Relations
• Questions?




               @AmandaChanguris
                 @ZekeChanguris

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Modern Media Relations

  • 1. Modern Media Relations Amanda & Zeke Changuris Frederick New Media & Technology Conference February 21, 2013
  • 2. Getting the Media’s Attention • Know a great story when you see it. • Compelling characters • Interesting circumstances • Fascinating visuals
  • 3. Getting the Media’s Attention • THINK. • Which medium is best suited to tell the story? • Who is most likely to run with the idea? • If you have control over when the story happens, choose a traditionally slow day of the week.
  • 4. Getting the Media’s Attention • Be judicious in your use of press releases. • Send your release about five days in advance.
  • 5. Getting the Media’s Attention • Know what to do when it’s NOT a great story. • Facebook • Twitter • YouTube • Blog
  • 6. Getting the Media’s Attention • Write a great press release. • Use human language • Again, keep your target in mind • Get to the point • Provide quotes • Include information on who’s available for an interview • For events, make sure those details stand out
  • 7. Attention: Secured. Now What? • Think like a reporter. • Interviews? • Visuals?
  • 8. Attention: Secured. Now What? • Think like a reporter. • Interviews? • Visuals? • Special access? • Technical requirements?
  • 9. Attention: Secured. Now What? • Coach your interview subjects. • A mock interview can calm nerves • Identify key points/messages • No “no comment” • Don’t make it up as you go • “Off the record” means nothing • Expect some silence and resist filling it
  • 10. Media Day Photo Courtesy: liveapartmentfire.com • Be on time. • Remember parking. • Don’t go off-topic.
  • 11. Media Day • Be clear about the rules.
  • 12. The After Party • Be available. • Stay in touch.
  • 14. Happily Ever After • It’s a relationship. • Do your part. It’s all you can do.
  • 15. Modern Media Relations • Questions? @AmandaChanguris @ZekeChanguris