Dr. Arvinder Singh provides a comprehensive guide on persuasion strategies aimed at developing likeability and persuasive success. Key techniques include demonstrating similarities, utilizing compliments, showcasing expertise, applying the concept of social proof, and sharing compelling stories. The document emphasizes actionable methods, such as asking yes-oriented questions and suggesting clear next steps to influence and engage people effectively.

1. PERSUASION
STRATEGIES
BY: Dr. Arvinder Singh
(Human Intelligence Trainer)

2. How to Get People To Like You
(In 90 Seconds and Less)
Develop “Like Ability”

3. How do You Develop Likeability?
#1-“Two Birds of a Feather”
• Demonstrate Similarities with the Target
Person.

4. How do You Develop Likeability?
#2-“The George Clooney/ Halle Berry Effect”
• Pay Careful Attention To How We Look

5. How do You Develop Likeability?
#3-“May I Compliment Thee?”
• Give Compliment

6. WIIFM: Go to the Edge
• WIIFM – What’s in it For Me?
• Know your Target’s Goals.

7. WIIFM: Go to the Edge
# 4 - Go the Edge
Benefits target will receive.
• Esteem More
• Do More
• Gain More
• Enjoy More

8. WIIFM: Go to the Edge
# 5 - The “Star Wars” Toothbrush Technique
• Include Specific Benefits

9. The Expert Spillover Effect, Geek Street
and Other Cool Techniques
#6 - The Expertise Advantage
Correlation between Source Expertise and
Persuasive Success

10. The Expert Spillover Effect, Geek Street
and Other Cool Techniques
#6 - “See My Decorated Wall?”
• Show Credentials and Achievements.

11. The Expert Spillover Effect, Geek Street
and Other Cool Techniques
#7 - “The Expert Spillover Effect”
• Long Term Strategy – Connection with Experts
Experts

12. The Expert Spillover Effect, Geek Street
and Other Cool Techniques
#8 - “Geek Street”
• To Become Expert Develop the Habit of
Reading

13. The Expert Spillover Effect, Geek Street
and Other Cool Techniques
#9 - “The Anecdotal Testimony”
• Showcase Testimonials from Previous Clients.

14. The Expert Spillover Effect, Geek Street
and Other Cool Techniques
#10 – The “Don’t be an Idiot” Strategy
• Should have Required Knowledge
• Become Competent

15. #11- The Yes Ladder: Putting Your
Target into an Agreement Mindset
• Set Positive Mood of Target.
• Ask Serious of Questions to which You Know
Answers are “Yes”.

16. #12- The Fair Persuader: One Sided
Versus Balanced Arguments
• Two Sided Arguments with Counter
Arguments.

17. #13 - Inoculation
Immunize Your Prospect
Against Counter
Persuasion Attempts.

18. The Mint Sweet and Other
Experiments
#14-”How Can I Help You?”
• Law of Reciprocation

19. The Mint Sweet and Other
Experiments
#15-”The Mint Sweet / Coke Gift”
• Small Favor Even Though Client may not have
asked For It.

20. The Petrified Forest
# 16 – The Sitcom Laughter Track
• Use Social Proof – Sitcoms with Laughter
Track.

21. The Petrified Forest
# 17 – The Petrified Forest Persuasion Failure
• Do not Use Negative Social Proof

22. #18- The Rokia Technique
• Include Story to Develop Connectivity with
People’s Emotions.
• Story Should Contain:
o Characters
o Conflict/ Difficulty
o Cure
o Change

23. Clear Next Step
#19 – Clear Next Step
What is the Next Step You Want Your Prospect
To Take? Ask Them To take It.

24. The Counterintuitive Persuasion
Technique that Works
#20- The BYAF Technique
• But You Are Free Technique

25. What to Do If Your Prospect Says No
#21-The Power of “Why Not?”
To Uncover and address the Objections

26. Train Your Mind, Intelligence, Creativity and
Emotional Intelligence by Dr. Arvinder Singh,
Gold Medallist, National Award Winner and
Motivational Speaker.
Visit : http://drarvindersingh.com