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The IoT Imperative for Consumer Products


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Learn how the internet of things is driving the consumer revolution. Where will you stand?

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The IoT Imperative for Consumer Products

  1. 1. SAP Leonardo It’s a Consumer Revolution Where Does Your Consumer Company Stand? 1 / 3 ©2017SAPSEoranSAPaffiliatecompany.Allrightsreserved.
  2. 2. “The consumer rules the world,” declares the new IDC white paper, sponsored by SAP, The IoT Imperative for Consumer Industries.* From consumer products to life sciences, today’s consumers connect and interact with consumer companies in their own unique way. They demand far more intimate and immediate experiences, even with products and brands that have been around for generations. CONSUMER EXPECTATIONS ARE CHANGING – SO MUST BUSINESS MODELS In the age of the digital consumer, IDC argues that only those companies that can engage with each consumer individually – to build long-term relationships that are personal and authentic – will survive and thrive. IT’S CRUCIAL TO MAKE THE RIGHT TECHNOLOGY DECISIONS NOW IDC identified the following technology priorities for consumer companies: Collecting consumer and market data from a wider variety of data sources Turning Big Data into actionable insight in real time Using sensor and Internet of Things (IoT) tech- nologies to help enrich consumer experiences 2 / 3 90% of growth in the consumer industry will be captured by companies that engage directly with consumers.* *IDC white paper, sponsored by SAP, The IoT Imperative for Consumer Industries, May 2017. The Digital Consumer Is Changing Everything – Are You Ready? The worldwide IoT market will represent over $1.3 trillion in 2020, supporting 30 billion connected endpoints.* © 2017 SAP SE or an SAP affiliate company. All rights reserved.
  3. 3. 3 / 3 Digital Transformation, Innovation, and the IoT Our cloud and IoT innovations address IDC’s key drivers for consumer companies: Digital transformation – Reengineer your end-to-end processes to run digital with SAP® Leonardo Internet of Things (IoT) capabilities. These capabilities connect and extend our digital core, Big Data, and adaptive solutions, so you can build and deploy new business models and engage wider ecosystems. New revenue models – Harness cloud and sensor technology to build highly intelligent and collaborative supplier, asset, and consumer networks.These real-time, connected networks can support new ways to create revenue and reduce costs. Consumer insight – Engage consumers everywhere with SAP Cloud Platform. Build new services that use machine learning and artificial intelligence to understand and anticipate con- sumer journeys with precision. Business acceleration – Establish a data-rich IoT infrastructure with IoT capabilities to speed consumer fulfillment across every channel. Automate information exchange and analysis to improve demand forecasting, promotions, inventory replenishment, and supply chain execution. © 2017 SAP SE or an SAP affiliate company. All rights reserved. YOUR PARTNER IN IOT-ENABLED GROWTH At SAP, we understand consumer industries and the digital consumers you must engage. We also understand the role of technology in helping you get there. Download the IDC white paper to learn more about the unprecedented growth opportunities in the consumer industry, and then come to talk to us.
  4. 4. © 2017 SAP SE or an SAP affiliate company. All rights reserved. No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP SE or an SAP affiliate company. The information contained herein may be changed without prior notice. Some software products marketed by SAP SE and its distributors contain proprietary software components of other software vendors. National product specifications may vary. These materials are provided by SAP SE or an SAP affiliate company for informational purposes only, without representation or warranty of any kind, and SAP or its affiliated companies shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP or SAP affiliate company products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty. In particular, SAP SE or its affiliated companies have no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation, and SAP SE’s or its affiliated companies’ strategy and possible future developments, products, and/or platform directions and functionality are all subject to change and may be changed by SAP SE or its affiliated companies at any time for any reason without notice. The information in this document is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, and they should not be relied upon in making purchasing decisions. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP affiliate company) in Germany and other countries. All other product and service names mentioned are the trademarks of their respective companies. See for additional trademark information and notices. 50802enUS (17/06)