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State and Trends of the Analytics Market by Jose Fernandez

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To be updated is not enough for companies today. Organizations must be constantly watching also to the trends in order to predict and forecast the next steps for their business. The following document is a Executive Summary of the current situation but also of the more notable trends that will help to understand the basics of the Analytics Market

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State and Trends of the Analytics Market by Jose Fernandez

  1. 1. THE STATE & TRENDS OF THE ANALYTICS MARKET ANALYTICS & INSIGHTS BY JOSE FERNANDEZ, 2016 1
  2. 2. "Four analytics trends to watch in 2016" ITProPortal, 2016 DATA GRAVITY WILL PULL ANALYTICS TO THE CLOUD 2
  3. 3. "The Future of Analytics Leadership" Gartner, 2016. ANALYTICS IS NOT ONLY ABOUT REPORTING ANYMORE 3
  4. 4. "Gartner Says Power Shift in BI and Analytics Will Fuel Disruption" Gartner, 2015 MOST BUSINESS USERS AND ANALYSTS WILL BE ABLE TO ACCESS SELF-SERVICE TOOLS THAT PREPARE DATA FOR ANALYSIS BY 2017 4
  5. 5. "IT Industry Outlook 2016" CompTIA, 2016 CLOUD IS THE NEW ELECTRICITY & THERE IS RENEWED INTEREST IN GAINING INSIGHTS FROM BIG DATA & MAKING DATA-BASED DECISIONS 5
  6. 6. "Operationalizing and Embedding Analytics for Action" TDWI, 2015. ONLY 20% OF ORGANIZATIONS ARE ABLE TO DEPLOY AMODEL INTO OPERATIONAL USE IN LESS THAN 2 WEEKS 20 % 6
  7. 7. "Five top priorities for CIOs in 2016" ZDNet, 2015 THE BIGGEST TALENT GAPS FOR INFORMATION TECHNOLOGY ARE IN 2016 AROUND BIG DATA & BUSINESS KNOWLEDGE 7
  8. 8. "Four analytics trends to watch in 2016" ITProPortal, 2016 SELF-SERVICE DATA PREPARATION WILL REPRESENT 9.7% OF THE GLOBAL REVENUE OPPORTUNITY OF THE BUSINESS INTELLIGENCE MARKET BY 2019 8
  9. 9. "A recipe for the modern data scientist" Information Age, 2015. INDUSTRY WILL NEED AT LEAST 190,000 MORE WORKERS WITH ANALYTICS EXPERTISE & 1.5 MILLION MORE DATA-SAVVY MANAGERS BY 2018 IN THE US ALONE 9
  10. 10. “Why Don’t Buyers Want To Meet With Your Salespeople?“ Forrester anlayst Mark Lindwall, 2014. EXECUTIVE BUYERS FIND THAT 77% OF THE SALESPEOPLE THEY MEET WITH, DON‘T UNDERSTAND THEIR ISSUES AND WHERE THEY CAN HELP
  11. 11. "User Experience, Talent and Analytics among CIO Priorities for 2016" CIO Journal Staff, 2015. USER EXPERIENCE, TALENT & BIG DATA ANALYTICS TOPTHE CIO AGENDA FOR 2016 11
  12. 12. "5 Best Practices for Designing Data-Driven Applications" OpenText, 2014. TO UNDERSTAND THE CUSTOMER JOURNEY AND HOW TO USE IT TO DELIVER RELEVANT DATA IS A KEY BUSINESS DIFFERENTIATOR 12
  13. 13. “The case for behavioral strategy“ McKinsey & Company, 2010. 28 % ONLY 28% OF EXECUTIVES BELIEVES THAT THE QUALITY OF STRATEGIC DECISIONS IN THEIR COMPANIES IS GENERALLY GOOD 13
  14. 14. "10 predictions for the IT Job Market in 2016" TechRepublic , 2015. BIG DATA BECOMES BIGGER DATA, INCREASING THE NEED FOR ENGINEERS WHO SPECIALIZE IN MASSIVE DATABASES 14
  15. 15. "5 data analytics trends to watch in 2016" VentureBeat, 2015. THE NEED TO MANAGE, MONITOR, AND TROUBLESHOOT APPLICATIONS IN REAL-TIME HAS NEVER BEEN MORE CRITICAL 15
  16. 16. "Forecast 2016: Essential data points for the tech year ahead" Computerworld, 2015. BUSINESS ANALYTICS WILL BE A TOP 5 PRIORITY FOR INFORMATION TECHNOLOGY IN 2016 16
  17. 17. "Five top priorities for CIOs in 2016" ZDNet, 2015. CIOS WILL NEED TO FOCUS ON BUILDING PLATFORMS TO SUPPORT ALGORITHMIC BUSINESS IN 2006 17
  18. 18. "Emerging Technologies For Business Intelligence, Analytics, and Data Warehousing" TDWI, 2015 55% OF THE COMPANIES ARE ALREADY USING SELF-SERVICE BUSINESS INTELLIGENCE & 29% ARE PLANNING TO USE IT WITHIN 3 YEARS 18
  19. 19. "Emerging Technologies For Business Intelligence, Analytics, and Data Warehousing" TDWI, 2015 49% OF THE COMPANIES ARE ALREADY USING PREDICITVE ANALYTICS & 37% ARE PLANNING TO USE IT WITHIN 3 YEARS 19
  20. 20. "First 100 Days of a Chief Data Officer" Gartner, 2016 90% OF LARGE ORGANIZATIONS WILL HAVE A CDO OR CHIEF DATA OFFICER BY 2019 20
  21. 21. “The Internet of Things & Business Intelligence Study“ Dresner Advisory Services, 2015. 89 % 89% OF DATA PROFESSIONALS THINK PREDICTIVE ANALYTICS WILL PLAY AN IMPORTANT PART WITHIN INTERNET OF THINGS 21
  22. 22. "The State of Marketing Analytics" VentureBeat, 2015. 67 % 67% OF MARKETING ANALYTICS PROFESSIONALS LEVERAGE BIG DATA AS VERY OR CRITICAL IMPORTANT 22
  23. 23. “Embedded Business Intelligence Market Study“ Dresner Advisory Services, 2015. 95% OF ORGANIZATIONS WANT END USERS TO BE ABLE TO MANAGE THEIR DATABUT ONLY 15% SAY THEY AREHIGHLY EFFECTIVE AT DOING THIS 23
  24. 24. "Global Technology and Industry Research Organization Survey" IDC, 2014 71% OF IT DECISION MAKERS ARE USING, PLANNING, OR RESEARCHING CLOUD SOLUTIONS 24
  25. 25. “Embedded Business Intelligence Market Study“ Dresner Advisory Services, 2015. 81 % 81% OF BUSINESSES AGREE IN THE IMPORTANCE OF EMBEDDED BI WITH 1 IN 4 CONSIDERING IT CRITICAL 25
  26. 26. INDUSTRY CASES 26
  27. 27. "Docs dissatisfied with their EHR systems" Modern Healthcare, 2015 MORE DOCTORS THAN BEFORE AGREE EHRS ARE NEGATIVE INFLUENCES IN THE QUALITY OF THEIR HEALTHCARE: FROM 5% IN 2012 TO 12% TODAY 27
  28. 28. "The Necessity of a Value Chain Model for Health Analytics" Chilmark Research, 2016. HEALTHCARE FOCUS LARGELY IF NOT ENTIRELY ON CLINICAL DATA WHEN SOCIAL, ENVIRONMENTAL & BEHAVIORAL FACTORS COMPRISE UP TO 90% OF A PATIENT’S DETERMINANTS OF HEALTH 90 % 28
  29. 29. "Can Big Data Analytics Save Billions in Healthcare Costs?" Forbes, 2016. BIG DATA ANALYTICS ENABLE MORE THAN $300 BILLION IN SAVINGS PER YEAR IN U.S. HEALTHCARE ALONE 29
  30. 30. "Retail Analytics Market / Global Forecast and Analysis to 2020" Research and Markets, 2015. RETAIL ANALYTICS MARKET IS ESTIMATED TO GROW FROM 2.2 BILLION TO 5.1 BILLION IN 5 YEARS 30
  31. 31. "Scotiabank embraces analytics as it shifts to data-driven strategy" The Globe and Mail, 2016 DATA IS GOING TO DEFINE BANKING IN THE NEXT FIVE TO TEN YEARS $ 31
  32. 32. "Customer Analytics at the Grid Edge" GTM Research, 2015 US UTILITIES INVESTMENT IN CUSTOMER ANALYTICS IS INCREASING FROM LESS THAN $300 MILLION THIS YEAR TO MORE THAN $1 BILLION BY 2018 32
  33. 33. "Story Of A War Foretold: Why We're Fighting ISIS" MintPress News2014. PREDICTIVE ANALYTICS OF SOCIAL INFLUENCE HELPS THE US DEFENSE DEPARTMENT TO MAKE POLICY DECISIONS ABOUT DEALING WITH RADICALISM 33
  34. 34. "2016 Trends to Watch: Telecoms Operations and IT" Ovum, 2015. CUSTOMER EXPERIENCE, ANALYTICS & OPERATIONAL EFFICIENCY TOP IT TRENDS TO EXPECT FROM TELCOS 34
  35. 35. "Redefning Markets: The CMO Point of View" IBM, 2016. 60% OF CMOS PREPARE TO BRING IN MORE DATA DRIVEN INSIGHTS INTO MARKETING CAMPAIGNS IN THE NEXT 3-5 YEARS 35
  36. 36. "Marketers' Ability to Prove Their Impact " ITSMA/Vision Edge Marketing 2014 74% OF MARKETERS CAN'T MEASURE & REPORT ON THE CONTRIBUTION OF THEIR PROGRAMS TO THE BUSINESS 36
  37. 37. "How Predictive Marketing Boosts B2B Business Performance" Forrester, 2015 B2B MARKETERS USING PREDICTIVE ANALYTICS ARE 2.9X MORE LIKELY TO REPORT REVENUE GROWTH AT RATES HIGHER THAN THE INDUSTRY AVERAGE 37
  38. 38. "Quantifying the Impact of Marketing Analytics" Harvard Business School Publishing, 2015 COMPANIES CURRENTLY SPEND 6.7% OF THEIR MARKETING BUDGETS ON ANALYTICS AND EXPECT TO SPEND 11.1% OVER THE NEXT 3 YEARS 38
  39. 39. "The Social Media Spend-Impact Disconnect" CMO Survey, 2016 SOCIAL MEDIA SPENDING IS EXPECTED TO CLIMB TO A 20.9% SHARE OF MARKETING BUDGETS IN 5 YEARS EVEN WHEN ITS ANALYTICS IS NOT YET FULLY INTEGRATED & EMBEDDED 39
  40. 40. "Companies plan to massively increase spend on marketing analytics" VentureBeat, 2015 WHY MARKETERS AREN'TTHAT ADVANCED IN THEIR ANALYTICAL APPROACHES: 3 DIGITAL MARKETERS STAY ATA JOB FOR ONLY 1-2 YEARS, ONAVERAGE 2 GIGANTIC SKILLS GAP IN MOST ORGANIZATIONS AROUND DATA SCIENCE 1 COMPANIES DON'T HAVE VERY FORMALIZED STRATEGIES 40
  41. 41. WHY OPENTEXT ANALYTICS 41
  42. 42. 42
  43. 43. HOW OPENTEXT ANALYTICS WORKS 43
  44. 44. 44
  45. 45. THANK YOU! @gooowest 45

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