#behavioralmodel: Summarize a model of understanding or framework in behavior change in 140 characters or less to succinctly convey key aspects, engage social media users, and foster interest in the model.

1. Model in a tweet

2. What is it?
Summarise a #behaviourchange model of
understanding, framework or discipline in 140
characters or less

3. Why would you do it?
- Sum up main aspects succinctly (‘elevator pitch’)
- Ensure brevity and clarity (but lose detail)
- Focus on the most important message
- Engage with social media users
- Especially ones who aren’t here today
- Foster interest and discussion

4. How do you do it?
- 140 characters maximum (includes spaces)
- Include a hashtag for your model name (eg #nudge)
- Can include @IEADSM #Task24
- Can include a twitter handle whose model it is eg
@R_Thaler
- Make it pithy, fun or interesting

5. What does it look like?
#nudge:

6. More examples?
Via Janet Stephenson: