This document discusses the use of storytelling in Task XXIV of the International Energy Agency Demand-Side Management Program. It describes how the task uses stories to share information about its workshops, provide overviews of different countries' energy contexts, and examine specific industry sectors. The task employs various storytelling methods, including narratives about the task itself, country-specific stories, and stories based on different definitions or types such as hero stories and learning stories.

1. Subtasks of Task XXIV social media and
IEA DSM TASK 24
Task XXIV
STORYTELLING
The universal language
Dr Sea Rotmann Operating Agent
Graz Task 24 Workshop, October 14, 2014

2. Subtask I - Pre mHiesleic fooprt Tera sOkv XerXvIiVew Storytelling
2

3. Subtask I - Pre mHiesleic fooprt Tera sOkv XerXvIiVew Storytelling
Narratives = social science tool aimed at providing
way to explore how big events (policies) impact on
small scale (individuals)
2

4. Subtask I - Pre mHiesleic fooprt Tera sOkv XerXvIiVew Storytelling
Narratives = social science tool aimed at providing
way to explore how big events (policies) impact on
small scale (individuals)
Allow for quick, practical and useful understanding of
complexity of interconnected factors in behaviour
research
2

5. Subtask I - Pre mHiesleic fooprt Tera sOkv XerXvIiVew Storytelling
Narratives = social science tool aimed at providing
way to explore how big events (policies) impact on
small scale (individuals)
Allow for quick, practical and useful understanding of
complexity of interconnected factors in behaviour
research
We all turn everything into a narrative in order to
remember it
2

6. Target Audience of Task XXIV A shared language for
collaboration?
Stories are powerful because they transport us
into other people’s worlds but, in doing that, they
change the way our brains work and potentially
change our brain chemistry — and that’s what it
means to be a social creature. Paul Zak,
Neuroeconomist
“
"The Interpreter" - is a left hemisphere function that organises our
memories into plausible stories. Michael Gazzaniga, Cognitive
Neuroscientist
Evolution has wired our brains for storytelling. A story, if broken down into the
simplest form is a connection of cause and effect. We make up (short) stories in
our heads for every action and conversation. Whenever we hear a story, we
want to relate it to one of our existing experiences. Uri Hasson, psychologist
The ‘narrative turn’: Storytelling sociology views lived experience as
constructed, at least in part, by the stories people tell about it. Berger &
Quinney, sociologists
“

7. Target Audience of Task XXIV Task 24 uses different
storytelling methods

8. Target Audience of Task XXIV Task 24 uses different
storytelling methods
• Telling the stories of the Task and our workshops
(ST 1 & 5)

9. Some special features of Task XXIV
5
Text
TheP rsemtoiser fyor Toafsk T XXaIsVk 24

10. Some special features of Task XXIV
5
Text
TheP rsemtoiser fyor Toafsk T XXaIsVk 24 http://vimeo.com/54915316

11. IntSeubrtdaisskcs iopfl Tinasakr XyX sIiVlos

12. IntSeubrtdaisskcs iopfl Tinasakr XyX sIiVlos

13. SubtasEkus orfe Tkaask! XXIV

14. SubtasEkus orfe Tkaask! XXIV

15. Target Audience of Task XXIV Task 24 uses different
storytelling methods

16. Target Audience of Task XXIV Task 24 uses different
storytelling methods
• Telling the stories of the Task and our workshops
(ST 1 & 5)

17. Target Audience of Task XXIV Task 24 uses different
storytelling methods
• Telling the stories of the Task and our workshops
(ST 1 & 5)
• Country stories to get overview of country-specific
contexts for Subtask 4

18. CSuobtuasnkts royf T satsko XrXieIVs
IEA DSM – Task XXIV
Belgian Story
Brussels, September 7, 2012
Swiss Energy Strategy and research projects
concerning behavior change
Dr. Aurelio Fetz, Market Regulation, Swiss Federal Office of Energy
Workshop IEA DSM Task 24, 15.10.2013
demand-side
The New Zealand energy
story
Sea Rotmann and Janet
Stephenson
^
Norwegian Energy Story

19. CSuobtuasnkts royf T satsko XrXieIVs
IEA DSM – Task XXIV
Belgian Story
The Good, the Brussels, Bad September 7, 2012
and the Ugly
Swiss Energy Strategy and research projects
concerning behavior change
Dr. Aurelio Fetz, Market Regulation, Swiss Federal Office of Energy
Workshop IEA DSM Task 24, 15.10.2013
- a true frontier story of DSM roll-out in South Africa !
demand-side
The New Zealand energy
story
Sea Rotmann and Janet
Stephenson
^
Norwegian Energy Story
BarryBredenkamp , ( SANEDI) and Dr Mathilda du Preez, (University of Pretoria)
17 March 2014

20. CSuobtuasnkts royf T satsko XrXieIVs
IEA DSM – Task XXIV
Once upon a time... in the ancient kingdom of Sweden, the oil shock reverberated
through the halls of power.
Every day... policymakers from all colours came together and created policies to reduce
energy use in industry, buildings and transport to become less dependent on fossil fuel
imports.
Belgian Story
But, one day... the clever Swedes came up with a solution to replace fossil electricity
with nuclear and thus encouraged their people to use more electricity, especially for
heating. This also made it very cheap and thus invisible. People forgot about the oil crisis.
Because of that... Electricity production almost doubled! The economy flourished,
people bought a lot of energy using stuff and the ICT sector flourished. The Government
even encouraged people to buy computers by removing the sales tax.
However, not all Swedes were this wasteful. Some inventors formed energy associations
that continued to work on clever solutions to reduce energy use.
But then... was a reform of the electricity market which ended up making the bills go up.
On top of that, came the Stern report and Al Gore winning the Nobel Peace Price, not
to mention the Power Aware Cord!
Because of that... The Swedish Government realised that the focus needed to turn to
reducing energy use and CO2. It introduced a carbon tax and certificates on renewable
energy to subsidise converting from fossil fuels to renewables. This included really innovative
heatpumps and Central District Heating, as well as waste to energy converters.
So, finally... The Swedes reduced their CO2 emissions hugely and have a goal to be free
of fossil fuel imports.
And, ever since then... The Swedes are world leaders and act as the moral conscience
despite still having really comfortable lifestyles. The end.
The Good, the Brussels, Bad September 7, 2012
and the Ugly
Swiss Energy Strategy and research projects
concerning behavior change
Dr. Aurelio Fetz, Market Regulation, Swiss Federal Office of Energy
Workshop IEA DSM Task 24, 15.10.2013
- a true frontier story of DSM roll-out in South Africa !
demand-side
The New Zealand energy
story
Sea Rotmann and Janet
Stephenson
^
Norwegian Energy Story
BarryBredenkamp , ( SANEDI) and Dr Mathilda du Preez, (University of Pretoria)
17 March 2014

21. Target Audience of Task XXIV Task 24 uses different
storytelling methods

22. Target Audience of Task XXIV Task 24 uses different
storytelling methods
• Telling the stories of the Task and our workshops
(ST 1 & 5)

23. Target Audience of Task XXIV Task 24 uses different
storytelling methods
• Telling the stories of the Task and our workshops
(ST 1 & 5)
• Country stories to get overview of country-specific
contexts for Subtask 4

24. Target Audience of Task XXIV Task 24 uses different
storytelling methods
• Telling the stories of the Task and our workshops
(ST 1 & 5)
• Country stories to get overview of country-specific
contexts for Subtask 4
• Sector stories to be able to workshop specific
issues of specific sectors

25. eneSrugbyta ssktso orfi eTass:k s XeXctIVoral
!"#$%&"'()
!"#$%&'%$(
Fuel efficient driving behaviour in
the light vehicle fleet
15 February 2013 | Jörn Scherzer | Transport Partnerships
!"#$%&'($
Energy Behaviour Challenge 1
Changing household energy cultures
!"#$%&'($%
)*"$+%,-$./0"1(%,++"2$.%
A research perspective

26. Target Audience of Task XXIV Task 24 uses different
storytelling methods

27. Target Audience of Task XXIV Task 24 uses different
storytelling methods
• Telling the stories of the Task and our workshops
(ST 1 & 5)

28. Target Audience of Task XXIV Task 24 uses different
storytelling methods
• Telling the stories of the Task and our workshops
(ST 1 & 5)
• Country stories to get overview of country-specific
contexts for Subtask 4

29. Target Audience of Task XXIV Task 24 uses different
storytelling methods
• Telling the stories of the Task and our workshops
(ST 1 & 5)
• Country stories to get overview of country-specific
contexts for Subtask 4
• Sector stories to be able to workshop specific
issues of specific sectors

30. Target Audience of Task XXIV Task 24 uses different
storytelling methods
• Telling the stories of the Task and our workshops
(ST 1 & 5)
• Country stories to get overview of country-specific
contexts for Subtask 4
• Sector stories to be able to workshop specific
issues of specific sectors
• Types of stories based on Janda and Moezzi’s
definition: hero, learning, love, horror, ninja stories

31. Different stories*
*See Janda & Topouzi (2013). Closing the Loop: Using Hero Stories and Learning Stories to Remake Energy Policy ECEEE Summer Study Proceedings.
13

32. Different stories*
*See Janda & Topouzi (2013). Closing the Loop: Using Hero Stories and Learning Stories to Remake Energy Policy ECEEE Summer Study Proceedings.
13

33. Different stories*
*See Janda & Topouzi (2013). Closing the Loop: Using Hero Stories and Learning Stories to Remake Energy Policy ECEEE Summer Study Proceedings.
13

34. Different stories*
*See Janda & Topouzi (2013). Closing the Loop: Using Hero Stories and Learning Stories to Remake Energy Policy ECEEE Summer Study Proceedings.
13

35. Different stories*
*See Janda & Topouzi (2013). Closing the Loop: Using Hero Stories and Learning Stories to Remake Energy Policy ECEEE Summer Study Proceedings.
13

36. Different stories*
*See Janda & Topouzi (2013). Closing the Loop: Using Hero Stories and Learning Stories to Remake Energy Policy ECEEE Summer Study Proceedings.
13

37. Subtask I - Pre mHiesleic fooprt Tera sOkv XerXvIiVew Types of stories: retrofitting
14

38. Subtask I - Pre mHiesleic fooprt Tera sOkv XerXvIiVew the short stories: retrofitting
Once upon a time... there was a beautiful country called New Zealand,which
had very cold, damp houses.
Every day...Kiwis shivered and froze, but they just told each other to stop being
a sissy and put on another jumper.
But, one day...the new right-wing Government decided it needed to show it
wasn’t uncaring and evil and created a programme called Warm Up New Zealand. It
was meant to insulate a quarter of the housing stock, create many jobs and a new
market, and reduce energy use, energy bills and CO2.
Because of that...the Energy Efficiency and Conservation Authority set about
tendering for the best contractors in the country to fulfil this lofty goal.
But then...they realised that people weren’t that interested in insulation, they
rather spent their money on a new kitchen and kept putting on those jumpers!
Because of that... they concentrated on using Third Party Providers and other
community groups to ensure that at least the most needy and vulnerable people
got free insulation and clean heating installed.
So, finally... they did an evaluation of the programme and found that the real
benefits - $5 for every $1 spent, lay in the health improvements, not a new market
or energy savings or lower bills.
And, ever since then... The other Kiwis also slowly realised that being warm
and cozy in your home was maybe just as important as having a new kitchen. 15

39. Subtask I - Pre mHiesleic fooprt Tera sOkv XerXvIiVew the short stories: retrofitting
Once upon a time... there was a beautiful country called New Zealand,which
had very cold, damp houses.
Every day...Kiwis shivered and froze, but they just told each other to stop being
a sissy and put on another jumper.
But, one day...the new right-wing Government decided it needed to show it
wasn’t uncaring and evil and created a programme called Warm Up New Zealand. It
was meant to insulate a quarter of the housing stock, create many jobs and a new
market, and reduce energy use, energy bills and CO2.
Because of that...the Energy Efficiency and Conservation Authority set about
tendering for the best contractors in the country to fulfil this lofty goal.
But then...they realised that people weren’t that interested in insulation, they
rather spent their money on a new kitchen and kept putting on those jumpers!
Because of that... they concentrated on using Third Party Providers and other
community groups to ensure that at least the most needy and vulnerable people
got free insulation and clean heating installed.
So, finally... they did an evaluation of the programme and found that the real
benefits - $5 for every $1 spent, lay in the health improvements, not a new market
or energy savings or lower bills.
And, ever since then... The other Kiwis also slowly realised that being warm
and cozy in your home was maybe just as important as having a new kitchen. 15

40. Subtask I - Pre mHiesleic fooprt Tera sOkv XerXvIiVew the short stories: retrofitting
Once upon a time... there was a beautiful country called New Zealand,which
had very cold, damp houses.
Every day...Kiwis shivered and froze, but they just told each other to stop being
a sissy and put on another jumper.
But, one day...the new right-wing Government decided it needed to show it
wasn’t uncaring and evil and created a programme called Warm Up New Zealand. It
was meant to insulate a quarter of the housing stock, create many jobs and a new
market, and reduce energy use, energy bills and CO2.
Because of that...the Energy Efficiency and Conservation Authority set about
tendering for the best contractors in the country to fulfil this lofty goal.
But then...they realised that people weren’t that interested in insulation, they
rather spent their money on a new kitchen and kept putting on those jumpers!
Because of that... they concentrated on using Third Party Providers and other
community groups to ensure that at least the most needy and vulnerable people
got free insulation and clean heating installed.
So, finally... they did an evaluation of the programme and found that the real
benefits - $5 for every $1 spent, lay in the health improvements, not a new market
or energy savings or lower bills.
And, ever since then... The other Kiwis also slowly realised that being warm
and cozy in your home was maybe just as important as having a new kitchen. 15

41. Subtask I - Pre mHiesleic fooprt Tera sOkv XerXvIiVew the short stories: retrofitting
Once upon a time... there was a beautiful country called New Zealand,which
had very cold, damp houses.
Every day...Kiwis shivered and froze, but they just told each other to stop being
a sissy and put on another jumper.
But, one day...the new right-wing Government decided it needed to show it
wasn’t uncaring and evil and created a programme called Warm Up New Zealand. It
was meant to insulate a quarter of the housing stock, create many jobs and a new
market, and reduce energy use, energy bills and CO2.
Because of that...the Energy Efficiency and Conservation Authority set about
tendering for the best contractors in the country to fulfil this lofty goal.
But then...they realised that people weren’t that interested in insulation, they
rather spent their money on a new kitchen and kept putting on those jumpers!
Because of that... they concentrated on using Third Party Providers and other
community groups to ensure that at least the most needy and vulnerable people
got free insulation and clean heating installed.
So, finally... they did an evaluation of the programme and found that the real
benefits - $5 for every $1 spent, lay in the health improvements, not a new market
or energy savings or lower bills.
And, ever since then... The other Kiwis also slowly realised that being warm
and cozy in your home was maybe just as important as having a new kitchen. 15

42. example: insulation subsidies
But over the ditch, it got more serious...

43. example: insulation subsidies
But over the ditch, it got more serious...

44. example: insulation subsidies
But over the ditch, it got more serious...

45. Target Audience of Task XXIV Task 24 uses different
storytelling methods

46. Target Audience of Task XXIV Task 24 uses different
storytelling methods
• Telling the stories of the Task and our workshops
(ST 1 & 5)

47. Target Audience of Task XXIV Task 24 uses different
storytelling methods
• Telling the stories of the Task and our workshops
(ST 1 & 5)
• Country stories to get overview of country-specific
contexts for Subtask 4

48. Target Audience of Task XXIV Task 24 uses different
storytelling methods
• Telling the stories of the Task and our workshops
(ST 1 & 5)
• Country stories to get overview of country-specific
contexts for Subtask 4
• Sector stories to be able to workshop specific
issues of specific sectors

49. Target Audience of Task XXIV Task 24 uses different
storytelling methods
• Telling the stories of the Task and our workshops
(ST 1 & 5)
• Country stories to get overview of country-specific
contexts for Subtask 4
• Sector stories to be able to workshop specific
issues of specific sectors
• Types of stories based on Janda and Moezzi’s
definition: hero, learning, love, horror, ninja stories

50. Target Audience of Task XXIV Task 24 uses different
storytelling methods
• Telling the stories of the Task and our workshops
(ST 1 & 5)
• Country stories to get overview of country-specific
contexts for Subtask 4
• Sector stories to be able to workshop specific
issues of specific sectors
• Types of stories based on Janda and Moezzi’s
definition: hero, learning, love, horror, ninja stories
• Stories based on how the models of understanding
behaviour would be perceived by the end users

51. The story of neoclassical
economics and retrofitting
Money makes the world go round
You need to change your home’s energy use and we will help you by paying
(part of) its retrofitting
By the way, you need to pay up first and it might take a while before we pay
you back
The info we need from you will teach you all you need to know.
You only need to make a one-off decision to invest
We have the technology you need, contractors or installers (you will need to
find/choose) will put it in and that’s it!
If you do not understand the technology, just don’t touch the buttons…
You will save money for a nice weekend to the Bahamas
You only need to give us a bill from your installer, we probably won’t check
how much energy you actually saved
What counts for us is how many m2 are insulated, how many homes are
retrofitted or how much money is spent. Oh yes, and how many kWh are
saved of course!
We will do the number crunching, don't worry, we do not need to know
what you actually saved, we will use models to calculate all energy savings
But if you want to know how much energy you saved, buy a metering device.
18

52. The story of neoclassical
economics and retrofitting
Money makes the world go round
You need to change your home’s energy use and we will help you by paying
(part of) its retrofitting
By the way, you need to pay up first and it might take a while before we pay
you back
The info we need from you will teach you all you need to know.
You only need to make a one-off decision to invest
We have the technology you need, contractors or installers (you will need to
find/choose) will put it in and that’s it!
If you do not understand the technology, just don’t touch the buttons…
You will save money for a nice weekend to the Bahamas
You only need to give us a bill from your installer, we probably won’t check
how much energy you actually saved
What counts for us is how many m2 are insulated, how many homes are
retrofitted or how much money is spent. Oh yes, and how many kWh are
saved of course!
We will do the number crunching, don't worry, we do not need to know
what you actually saved, we will use models to calculate all energy savings
But if you want to know how much energy you saved, buy a metering device.
18

53. The Monster
19

54. Target Audience of Task XXIV Task 24 uses different
storytelling methods

55. Target Audience of Task XXIV Task 24 uses different
storytelling methods
• Telling the stories of the Task and our workshops
(ST 1 & 5)

56. Target Audience of Task XXIV Task 24 uses different
storytelling methods
• Telling the stories of the Task and our workshops
(ST 1 & 5)
• Country stories to get overview of country-specific
contexts for Subtask 4

57. Target Audience of Task XXIV Task 24 uses different
storytelling methods
• Telling the stories of the Task and our workshops
(ST 1 & 5)
• Country stories to get overview of country-specific
contexts for Subtask 4
• Sector stories to be able to workshop specific
issues of specific sectors (Subtask 1&2)

58. Target Audience of Task XXIV Task 24 uses different
storytelling methods
• Telling the stories of the Task and our workshops
(ST 1 & 5)
• Country stories to get overview of country-specific
contexts for Subtask 4
• Sector stories to be able to workshop specific
issues of specific sectors (Subtask 1&2)
• Types of stories based on Janda and Moezzi’s
definition: hero, learning, love, horror, ninja stories
(Subtask 1)

59. Target Audience of Task XXIV Task 24 uses different
storytelling methods
• Telling the stories of the Task and our workshops
(ST 1 & 5)
• Country stories to get overview of country-specific
contexts for Subtask 4
• Sector stories to be able to workshop specific
issues of specific sectors (Subtask 1&2)
• Types of stories based on Janda and Moezzi’s
definition: hero, learning, love, horror, ninja stories
(Subtask 1)
• Stories based on how the models of understanding
behaviour would be perceived by the end users
(Subtask 1)

60. Target Audience of Task XXIV Task 24 uses different
storytelling methods
• Telling the stories of the Task and our workshops
(ST 1 & 5)
• Country stories to get overview of country-specific
contexts for Subtask 4
• Sector stories to be able to workshop specific
issues of specific sectors (Subtask 1&2)
• Types of stories based on Janda and Moezzi’s
definition: hero, learning, love, horror, ninja stories
(Subtask 1)
• Stories based on how the models of understanding
behaviour would be perceived by the end users
(Subtask 1)
• Personal energy stories of our experts

61. eneSrugbyta ssktso orfi eTsa:s kp XeXrsIVonal

62. eneSrugbyta ssktso orfi eTsa:s kp XeXrsIVonal
YOUTUBE: https://www.youtube.com/
watch?
v=wbe83S8FfO0&list=UU_p3PlWDpLyDB
h8TwUBmVHQ

63. Target Audience of Task XXIV Task 24 uses different
storytelling methods

64. Target Audience of Task XXIV Task 24 uses different
storytelling methods
• Telling the stories of the Task and our workshops
(ST 1 & 5)

65. Target Audience of Task XXIV Task 24 uses different
storytelling methods
• Telling the stories of the Task and our workshops
(ST 1 & 5)
• Country stories to get overview of country-specific
contexts for Subtask 4

66. Target Audience of Task XXIV Task 24 uses different
storytelling methods
• Telling the stories of the Task and our workshops
(ST 1 & 5)
• Country stories to get overview of country-specific
contexts for Subtask 4
• Sector stories to be able to workshop specific
issues of specific sectors (ST 1&2)

67. Target Audience of Task XXIV Task 24 uses different
storytelling methods
• Telling the stories of the Task and our workshops
(ST 1 & 5)
• Country stories to get overview of country-specific
contexts for Subtask 4
• Sector stories to be able to workshop specific
issues of specific sectors (ST 1&2)
• Types of stories based on Janda and Moezzi’s
definition: hero, learning, love, horror, ninja stories (ST
1)

68. Target Audience of Task XXIV Task 24 uses different
storytelling methods
• Telling the stories of the Task and our workshops
(ST 1 & 5)
• Country stories to get overview of country-specific
contexts for Subtask 4
• Sector stories to be able to workshop specific
issues of specific sectors (ST 1&2)
• Types of stories based on Janda and Moezzi’s
definition: hero, learning, love, horror, ninja stories (ST
1)
• Stories based on how the models of understanding
behaviour would be perceived by the end users (ST 1)

69. Target Audience of Task XXIV Task 24 uses different
storytelling methods
• Telling the stories of the Task and our workshops
(ST 1 & 5)
• Country stories to get overview of country-specific
contexts for Subtask 4
• Sector stories to be able to workshop specific
issues of specific sectors (ST 1&2)
• Types of stories based on Janda and Moezzi’s
definition: hero, learning, love, horror, ninja stories (ST
1)
• Stories based on how the models of understanding
behaviour would be perceived by the end users (ST 1)
• Personal energy stories of our experts (ST 5)

70. Target Audience of Task XXIV Task 24 uses different
storytelling methods
• Telling the stories of the Task and our workshops
(ST 1 & 5)
• Country stories to get overview of country-specific
contexts for Subtask 4
• Sector stories to be able to workshop specific
issues of specific sectors (ST 1&2)
• Types of stories based on Janda and Moezzi’s
definition: hero, learning, love, horror, ninja stories (ST
1)
• Stories based on how the models of understanding
behaviour would be perceived by the end users (ST 1)
• Personal energy stories of our experts (ST 5)
• Telling DSM stories in different genres (ST 5)

71. Storytelling
Successes
Subtask I - Pre mHiesleic fooprt Tera sOkv XerXvIiVew
Number 8 Wire
a classic tale of grid challenges and opportunities
23

72. Storytelling
Successes
Subtask I - Pre mHiesleic fooprt Tera sOkv XerXvIiVew
Once upon a time
Number 8 Wire
a classic tale of grid challenges and opportunities
23
IEA Demand Side Management Programme
1

73. Storytelling
Successes
Subtask I - Pre mHiesleic fooprt Tera sOkv XerXvIiVew
Once upon a time
Number 8 Wire
a classic tale of grid challenges and opportunities
23
IEA Demand Side Management Programme
1
A love story about warm, dry
homes
Warm Up New Zealand: Heat Smart
17 March 2014 | Jenny Lackey, Project Manager, Energy Efficiency and Conservation Authority

74. Storytelling
Successes
Subtask I - Pre mHiesleic fooprt Tera sOkv XerXvIiVew
Once upon a time
Love conquers all
Number 8 Wire
a classic tale of grid challenges and opportunities
23
IEA Demand Side Management Programme
1
A love story about warm, dry
homes
Warm Up New Zealand: Heat Smart
17 March 2014 | Jenny Lackey, Project Manager, Energy Efficiency and Conservation Authority

75. Storytelling
Successes
Subtask I - Pre mHiesleic fooprt Tera sOkv XerXvIiVew
THE HITCHHIKER’S GUIDE to DSM
Subtasks of Task XXIV
Once upon a time
Rule #1
Love conquers all
Number 8 Wire
a classic tale of grid challenges and opportunities
23
IEA Demand Side Management Programme
1
A love story about warm, dry
homes
Warm Up New Zealand: Heat Smart
17 March 2014 | Jenny Lackey, Project Manager, Energy Efficiency and Conservation Authority

76. Storytelling
Successes
Subtask I - Pre mHiesleic fooprt Tera sOkv XerXvIiVew
THE HITCHHIKER’S GUIDE to DSM
Subtasks of Task XXIV
Once upon a time
Rule #1
Love conquers all
Number 8 Wire
a classic tale of grid challenges and opportunities
23
IEA Demand Side Management Programme
1
A love story about warm, dry
homes
Warm Up New Zealand: Heat Smart
17 March 2014 | Jenny Lackey, Project Manager, Energy Efficiency and Conservation Authority

77. Storytelling
Successes
Subtask I - Pre mHiesleic fooprt Tera sOkv XerXvIiVew
THE HITCHHIKER’S GUIDE to DSM
Subtasks of Task XXIV
Once upon a time
Rule #1
Love conquers all
Number 8 Wire
a classic tale of grid challenges and opportunities
23
IEA Demand Side Management Programme
1
A love story about warm, dry
homes
Warm Up New Zealand: Heat Smart
17 March 2014 | Jenny Lackey, Project Manager, Energy Efficiency and Conservation Authority

78. Storytelling
Successes
Subtask I - Pre mHiesleic fooprt Tera sOkv XerXvIiVew
THE HITCHHIKER’S GUIDE to DSM
Subtasks of Task XXIV
Once upon a time
A 3-part sRtourlye o#f 1daring research
collaborations on energy
Love conquers all
behaviour and demand response
Number 8 Wire
a classic tale of grid challenges and opportunities
23
IEA Demand Side Management Programme
1
A love story about warm, dry
homes
Warm Up New Zealand: Heat Smart
17 March 2014 | Jenny Lackey, Project Manager, Energy Efficiency and Conservation Authority

79. Storytelling
Successes
Subtask I - Pre mHiesleic fooprt Tera sOkv XerXvIiVew
THE HITCHHIKER’S GUIDE to DSM
Subtasks of Task XXIV
Once upon a time
A 3-part sRtourlye o#f 1daring research
collaborations on energy
Love conquers all
behaviour and demand response
Number 8 Wire
a classic tale of grid challenges and opportunities
23
IEA Demand Side Management Programme
1
A love story about warm, dry
homes
Warm Up New Zealand: Heat Smart
17 March 2014 | Jenny Lackey, Project Manager, Energy Efficiency and Conservation Authority

80. Storytelling
Successes
Subtask I - Pre mHiesleic fooprt Tera sOkv XerXvIiVew
THE HITCHHIKER’S GUIDE to DSM
Subtasks of Task XXIV
Once upon a time
A 3-part sRtourlye o#f 1daring research
collaborations on energy
Love conquers all
behaviour and demand response
Number 8 Wire
a classic tale of grid challenges and opportunities
23
IEA Demand Side Management Programme
1
A love story about warm, dry
homes
Warm Up New Zealand: Heat Smart
17 March 2014 | Jenny Lackey, Project Manager, Energy Efficiency and Conservation Authority

81. Target Audience of Task XXIV Task 24 uses different
storytelling methods

82. Target Audience of Task XXIV Task 24 uses different
storytelling methods
• Telling the stories of the Task and our workshops
(ST1 & 5)

83. Target Audience of Task XXIV Task 24 uses different
storytelling methods
• Telling the stories of the Task and our workshops
(ST1 & 5)
• Country stories to get overview of country-specific
contexts for Subtask 4

84. Target Audience of Task XXIV Task 24 uses different
storytelling methods
• Telling the stories of the Task and our workshops
(ST1 & 5)
• Country stories to get overview of country-specific
contexts for Subtask 4
• Sector stories to be able to workshop specific
issues of specific sectors (ST 1&2)

85. Target Audience of Task XXIV Task 24 uses different
storytelling methods
• Telling the stories of the Task and our workshops
(ST1 & 5)
• Country stories to get overview of country-specific
contexts for Subtask 4
• Sector stories to be able to workshop specific
issues of specific sectors (ST 1&2)
• Types of stories based on Janda and Moezzi’s
definition: hero, learning, love, horror stories (ST 1)

86. Target Audience of Task XXIV Task 24 uses different
storytelling methods
• Telling the stories of the Task and our workshops
(ST1 & 5)
• Country stories to get overview of country-specific
contexts for Subtask 4
• Sector stories to be able to workshop specific
issues of specific sectors (ST 1&2)
• Types of stories based on Janda and Moezzi’s
definition: hero, learning, love, horror stories (ST 1)
• Stories based on how the models of understanding
behaviour would be perceived by the end users (ST 1)

87. Target Audience of Task XXIV Task 24 uses different
storytelling methods
• Telling the stories of the Task and our workshops
(ST1 & 5)
• Country stories to get overview of country-specific
contexts for Subtask 4
• Sector stories to be able to workshop specific
issues of specific sectors (ST 1&2)
• Types of stories based on Janda and Moezzi’s
definition: hero, learning, love, horror stories (ST 1)
• Stories based on how the models of understanding
behaviour would be perceived by the end users (ST 1)
• Personal energy stories of our experts (ST 5)

88. Target Audience of Task XXIV Task 24 uses different
storytelling methods
• Telling the stories of the Task and our workshops
(ST1 & 5)
• Country stories to get overview of country-specific
contexts for Subtask 4
• Sector stories to be able to workshop specific
issues of specific sectors (ST 1&2)
• Types of stories based on Janda and Moezzi’s
definition: hero, learning, love, horror stories (ST 1)
• Stories based on how the models of understanding
behaviour would be perceived by the end users (ST 1)
• Personal energy stories of our experts (ST 5)
• Telling DSM stories in different genres (ST 5)

89. Target Audience of Task XXIV Task 24 uses different
storytelling methods
• Telling the stories of the Task and our workshops
(ST1 & 5)
• Country stories to get overview of country-specific
contexts for Subtask 4
• Sector stories to be able to workshop specific
issues of specific sectors (ST 1&2)
• Types of stories based on Janda and Moezzi’s
definition: hero, learning, love, horror stories (ST 1)
• Stories based on how the models of understanding
behaviour would be perceived by the end users (ST 1)
• Personal energy stories of our experts (ST 5)
• Telling DSM stories in different genres (ST 5)
• Telling the ‘human’ story of the Energy System
(Extension)

90. Target Audience of Task XXIV Another way we could look
at the Energy System
25

91. Storytelling
Successes
Subtask I - Pre mHiesleic fooprt Tera sOkv XerXvIiVew
26

92. Storytelling
Successes
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Subtask I - Pre mHiesleic fooprt Tera sOkv XerXvIiVew
26
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+XPDQFRQVXPSWLRQSDWWHUQVKDYHEHFRPHDVLJQL¿FDQWLQÀXHQFH$
,$-#$2(3*($#,45',6#,-
Growth
in global
population
Climate change
Pressures
Challenges Challenges
Ocean acidification
Air pollution
Increasing
consumption
of resources
Reduced quality
of freshwater
Lowering emissions will require changes in patterns
of production and consumption, but need not result in
SOCIAL AND ECONOMIC
CHALLENGES
“Collaborative multi-stake-holder
action is required as
businesses, governments,
or civil society alone do
not have both the tools
and the authority to tackle
systemic risks”
“Global Risks 2014”,
World Economic Forum
ENVIRONMENTAL
CHALLENGES
Biodiversity loss
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93. Storytelling
Successes
Subtask I - Pre mHiesleic fooprt Tera sOkv XerXvIiVew
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94. Storytelling
Successes
Subtask I - Pre mHiesleic fooprt Tera sOkv XerXvIiVew
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95. How to evaluate the impact of
storytelling?
Is this a testable hypothesis? (eg testing recall)
Is there less bias when telling facts in a narrative format
rather than in ‘hard’ figures, facts and stats?
How else can we evaluate the impact of this
methodology especially seeing we will keep using it
and delving further into it with the different
Behaviour Changers?
What is the MORAL of the story? Is it different for
everyone? Is it interesting to evaluate why it is
different?
27

96. How to visualise Energy?
Behaviour Change?
28

97. Subtasks of Task XXIV want to hear more of
our story?
to join the expert platform:
drsea@orcon.net.nz