Corinne Moser, one of our Swiss IEA DSM Task 24 national experts from ZHAW, gave a presentation on the Subtask 2 Swiss Case Study called the '2000 Watt Society' in our October 13, 2014 Graz workshop.

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2000-Watt-Society Case Study IEA DSM TASK 24 Subtask 2 - SWITZERLAND
Authors: Giorgio Eberwein, Evelyn Lobsiger-Kägi, & Vicente Carabias-Hütter
ZHAW, Institute of Sustainable Development
IEA DSM Task 24 Expert Workshop in Graz, 13-14 October 2014

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The Story of the 2000-Watt-Society
Once upon a time, Swiss researchers and fore-thinkers had a vision for a world in which energy resources are used in a sustainable and fair way, where every human being has access to 2000 Watt of power.
Every day Swiss people use 3 to 4 times more power than that.
But, one day politicians, researchers and the public realized that we cannot continue like that.
Because of that politics decided to set energy-saving targets and many Swiss cities, held binding referenda to make the 2000-Watt-Society part of their legislation.
However, until we will reach this target, there is still a lot to do. This not only concerns energy efficient technologies but also changes of behavior and lifestyles.
And, ever since then, politicians, authorities, SMEs and the Swiss people are developing measures to reduce the energy demand in Switzerland.
The end.

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2000-Watt-Society: Some key figures
•Vision originally developed at ETH Zürich
•Goals of 2000-W-Society:
–2000-Watt per capita
–1 t CO2eq per capita and per year
–Equal global distribution of energy consumption
Sources: http://www.wirleben2000watt.com/idee/
http://www.2000watt.ch/die-2000-watt-gesellschaft/

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Roadmap towards a long-term target

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Broad political and societal support
•22 cantons (out of 26) support the vision of the 2000- Watt-Society
•In several Swiss cities, people voted for the 2000- Watt-Society in public votes, for example:
–Zürich (pop. around 400’000): 77% yes (2008)
–Winterthur (pop. around 105’000) : 65% yes (2012)
–Luzern (pop. around 85’000): 68% yes (2011)
–Zug (pop. around 28’000): 52% yes (2011)

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Interview with initiator of 2000-Watt-Vision: Selected key lessons learnt
Create awareness:
•Concise vision with a good name
•Make it concrete  lighthouse projects
•Active pioneers are important

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Communication & addressing the public:
•Specify: What does this mean for YOUR daily life?
•Give advice for concrete action and show examples of “landmark” people and families
•Address different groups in their particular language
Sources: http://www.2000watt.ch/fuer-mich/lebensmodelle/
http://www.novatlantis.ch/fileadmin/downloads/2000watt/LeichterLeben2010_d.pdf
Interview with initiator of 2000-Watt-Vision: Selected key lessons learnt

8. Zürcher Fachhochschule
Interview with initiator of 2000-Watt-Vision: Selected key lessons learnt
Top-down and bottom-up:
•Both approaches have worked in Switzerland
•Examples of Basel (bottom-up) and Zürich (top down)
Zürich:
Rather driven by policies, votes, etcc
Basel: Rather driven by projects
Together with Geneva, Basel and Zürich are core cities of the 2000-Watt-Sociecty in Switzerland!

9. Zürcher Fachhochschule
Interview with initiator of 2000-Watt-Vision: Selected key lessons learnt
Start from technologies:
•A rather technical approach can make things easier at the start
•Broad support for better buildings and more efficient technologies
•Move on to the more challenging: behaviour change

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Thank you for your attention!
Contact: corinne.moser@zhaw.ch
ZHAW, Institute of Sustainable Development
IEA DSM Task 24 Expert Workshop in Graz, 13-14 October 2014