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Workshop: Using Games to Explore Human Behavior by Mark Earls of I'll Have What She's Having and Herd - Presented at the Insight Innovation eXchange North America 2013
The document explores human nature through various games and emphasizes the influence of social dynamics and choice patterns in gameplay. It discusses concepts such as popularity distribution, independent versus peer-driven decision-making, and the role of data patterns in shaping choices. The content incorporates references to specific sources and ideas about how individuals engage with and discover products or concepts within social settings.
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Workshop: Using Games to Explore Human Behavior by Mark Earls of I'll Have What She's Having and Herd - Presented at the Insight Innovation eXchange North America 2013
- 1. = Exploring our ideasabout human nature through games Exploring our ideas about human nature through games
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- 28. 28 Copying Experts Copying PeersGuesswork Considered choice A simple map (rootedin data patterns) Few choices Many choices 28 ... bet wee n the kats Adapted from Bentley Earls O’Brien “I’ll have what she’s having” MIT Press 2011 Space betweenSpace within
- 29. 29 rapid turnover ofpopularity short-tail distribution Space within long-tail plot Adapted from Bentley Earls O’Brien “I’ll have what she’s having” MIT Press 2011 Few choices short-tail plot Many choices Space between slow turnover of popularity rapid turnover of popularity 29 ... bet wee n the kats Using patterns to build a map
- 30. Independent choice Copying The Church of TouchdownJesus, Monroe, Ohio
- 31. Signature patterns indata Diffusion through a population by individuals discovering the superior qualities of the product independently of their peers Diffusion through a population by individuals mostly learning from each other either about the quality of the product or its social value Space betweenSpace within ... bet wee n the
Editor's Notes
- #3 Good morning - delighted to be here Share with you a way of mapping human behaviour that seems to work well for lots of different behaviour change tasks: commercial-marketing, NGO/Charity and public policy. Not a panacea but we ’ ve found it really helps make the most of behaviour change
- #31 News story and then social diffusion If you want to spread your thing, your idea, your brand, you need to worry less about the LH and more about the RH
- #32 We ’ re not really interested in “ physics ” descriptions - precise, detailed (not least because the detail is elusive and slippery) Instead characterising behaviours in terms of social influence (Lo -Hi) And Directedness (lo-hi)