This document summarizes a panel discussion on the drivers of change in market research and predictions for the future of the industry. The panel included leaders from Toluna, TNS, Digsite, and Gen2 Advisors and was moderated by the executive editor of the GreenBook blog. The panel explored insights from the latest GRIT report and dashboard on key trends in market research.

1. GRIT Debrief Part 2: THE DRIVERS OF CHANGE & THE SHAPE OF THINGS TO COME

2. HOUSEKEEPING
Duration: 1 hour
Recording available
within the next week
Questions?
•Use the Q&A box
•Twitter #GRIT
You are on mute

3. TODAY’S PANEL
John Bremer
Group Chief Research & Strategy Officer Toluna
Larry Friedman
Chief Research Officer,
North America TNS
Monika Wingate
CEO Digsite
Gregg Archibald
Managing Partner Gen2 Advisors
Leonard Murphy
Executive Editor GreenBook Blog and
GRIT

4. TO ACCESS THE GRIT REPORT AND DASHBOARD VISIT WWW.GREENBOOK.ORG/GRIT/2014

5. Source: GRIT Q1-Q2 2014
GRIT Sample Characteristics

9. THANK YOU!
Use the Q&A box
Twitter #GRIT
TO ACCESS THE GRIT REPORT VISIT WWW.GREENBOOK.ORG/GRIT/2014