GRIT WEBINAR: IMPLICATIONS OF THE FALL 2014 GREENBOOK RESEARCH INDUSTRY TRENDS REPORT - Part 2

•

1 like•818 views

This document summarizes a panel discussion on the drivers of change in market research and predictions for the future of the industry. The panel included leaders from Toluna, TNS, Digsite, and Gen2 Advisors and was moderated by the executive editor of the GreenBook blog. The panel explored insights from the latest GRIT report and dashboard on key trends in market research.

Marketing

GRIT Debrief Part 2: THE DRIVERS OF CHANGE & THE SHAPE OF THINGS TO COME

HOUSEKEEPING
Duration: 1 hour
Recording available
within the next week
Questions?
•Use the Q&A box
•Twitter #GRIT
You are on mute

TODAY’S PANEL
John Bremer
Group Chief Research & Strategy Officer Toluna
Larry Friedman
Chief Research Officer,
North America TNS
Monika Wingate
CEO Digsite
Gregg Archibald
Managing Partner Gen2 Advisors
Leonard Murphy
Executive Editor GreenBook Blog and
GRIT

TO ACCESS THE GRIT REPORT AND DASHBOARD VISIT WWW.GREENBOOK.ORG/GRIT/2014

Source: GRIT Q1-Q2 2014
GRIT Sample Characteristics

THANK YOU!
Use the Q&A box
Twitter #GRIT
TO ACCESS THE GRIT REPORT VISIT WWW.GREENBOOK.ORG/GRIT/2014

If you like writing and want to publish your unique content on other sites, I have researched and wrote for a couple sites that might be of value to your business. Guest blogging can help you create powerful high authority niche links to your website. With millions of sites out there, its hard to know where to promote your article to the masses.These sites will accept topics like SEO, SMO, Digital marketing and web design as part of their content. To be effective with guest posting, you should post only content created by you and cannot be found on any other platform. When you write for this sites, don't forget to put a link back to your site, this will help with your SEO effort. The present statistics are based as of October 28th 2016 and will be updated periodically.

[MSP Winter Hackathon 2015] Đo Thân App

Duc Lai Trung Minh

Pruebajosserand

Practica n°04alixita18

Proving the Value of Your Social Strategy

Madeline Kronfeld

Sodium simulation

Huy Nguyen

You will do as I say........P2Sample

Nanna mia

Almeidag21

Permenkes 1010 Registrasi Obat 2008

Johanes Hanafi S. Soeseno

Manufacturing Plastic Parts Easier

EGS Computers India Private Limited

Porque o uber não é um (serviço de) táxi ?

Felipe Cardoso Barbosa

Slides para uma conversa no RHTalks. O Uber é um serviço que chegou no mercado e tá fazendo muito barulho. Os taxistas querem que eles sigam as mesmas regras dos táxis. O Uber diz que não é um serviço de táxi. Mas o que os diferencia? É a tecnologia? Não. É o tipo de carro usado? Não. É o serviço? Não. É a forma de pagamento? Não. É tudo isso unido em um contexto maior? Sim. E esse contexto acredito que possa ser explicado pelos conceitos de marketing Miopia e Posicionamento.

Uji Disolusi

Ilma Nurhidayati

Laporan formulasi tablet pembuatan tablet salut gula

Hani Ani

Automatic translation gone wrong

Giovanna Mussini

natural frequency-natural frequency-1Gopi Krishna Mandadi

Arun Kumar AS400 ProfileARUN KUMAR KAMARAPU

[Webinar] The Internet of Things and the Coming Data Deluge

InsightInnovation

[Webinar] Applications of Psycho-physiological Measures in Holistic Consumer ...

InsightInnovation

HCD Research, a leader in integrating psycho-physiological measures and traditional research techniques, will show how applied consumer neuroscience can help marketers and product developers make decisions with actionable recommendations in all stages of innovation: exploration, evaluation and validation. HCD will share technology-agnostic approaches that allows for flexibility in keeping up with the latest tools and scientific research and, most importantly, focus on client needs and goals.

[Webinar] Google Consumer Surveys 2.0: Deeper Data through Innovation, Not Lo...

InsightInnovation

5 Common Concept Development Pitfalls... And How to Avoid Them

InsightInnovation

Philip Kotler Presentation - NYAMA Marketing Hall of Fame

InsightInnovation

Joseph Tripodi Presentation - NYAMA Marketing Hall of Fame

InsightInnovation

Viewers also liked

20 Top Guest Blogging Sites For Topics: Digital Marketing, SEO, PPC

BQE Software

[MSP Winter Hackathon 2015] Đo Thân App

Duc Lai Trung Minh

Pruebajosserand

Practica n°04alixita18

Proving the Value of Your Social Strategy

Madeline Kronfeld

Sodium simulation

Huy Nguyen

You will do as I say........P2Sample

Nanna mia

Almeidag21

Permenkes 1010 Registrasi Obat 2008

Johanes Hanafi S. Soeseno

Manufacturing Plastic Parts Easier

EGS Computers India Private Limited

Porque o uber não é um (serviço de) táxi ?

Felipe Cardoso Barbosa

Uji Disolusi

Ilma Nurhidayati

Laporan formulasi tablet pembuatan tablet salut gula

Hani Ani

Automatic translation gone wrong

Giovanna Mussini

natural frequency-natural frequency-1Gopi Krishna Mandadi

Arun Kumar AS400 ProfileARUN KUMAR KAMARAPU

Viewers also liked (16)

20 Top Guest Blogging Sites For Topics: Digital Marketing, SEO, PPC

[MSP Winter Hackathon 2015] Đo Thân App

Prueba

Practica n°04

Proving the Value of Your Social Strategy

Sodium simulation

You will do as I say........

Nanna mia

Permenkes 1010 Registrasi Obat 2008

Manufacturing Plastic Parts Easier

Porque o uber não é um (serviço de) táxi ?

Uji Disolusi

Laporan formulasi tablet pembuatan tablet salut gula

Automatic translation gone wrong

natural frequency-natural frequency-1

Arun Kumar AS400 Profile

More from InsightInnovation

[Webinar] The Internet of Things and the Coming Data Deluge

InsightInnovation

[Webinar] Applications of Psycho-physiological Measures in Holistic Consumer ...

InsightInnovation

[Webinar] Google Consumer Surveys 2.0: Deeper Data through Innovation, Not Lo...

InsightInnovation

5 Common Concept Development Pitfalls... And How to Avoid Them

InsightInnovation

Philip Kotler Presentation - NYAMA Marketing Hall of Fame

InsightInnovation

Joseph Tripodi Presentation - NYAMA Marketing Hall of Fame

InsightInnovation

[Webinar] What Top Software Firms Have to Teach Market Researchers

InsightInnovation

[Webinar] Rethinking Market Segmentation: Achieving Effective Segmentation to...

InsightInnovation

Mobile Research, Moment of Truth. Evaluation of an electoral debate in ChileInsightInnovation

Ecforce presentation okInsightInnovation

[Webinar] Applying Neuroscience to Communications Research

InsightInnovation

BIG DATA OR BIG HYPE?

InsightInnovation

One of the most hyped topics in the worlds of marketing, technology, and consumer insights is Big Data. Join our panel of experts for a discussion that's going to clear the hype away. Gain a real perspective on the subject and a better understanding of what Big Data can deliver today. Michael Wolfe, Bottom Line Analytics David Johnson, Decooda Greg Pharo, AT&T David Weinberger, Customer Centric Strategy Our distinguished panelists offer clear views on: The business drivers and ROI of Big Data investment Actual use cases, success stories, and who’s doing it today The role of analytics in turning big data into insights

App Audits, Data, and the Evolution of Privacy by Andrew Jeavons of Survey An...InsightInnovation

EXPERT PANEL: BIG DATA OR BIG BROTHER? ETHICS & REGULATIONS IN A DATA-RICH WORLD

InsightInnovation

Big Data may be an overused buzz term, but it’s also a reality. Everyone is racing to harness the power of aggregated and synthesized data to deliver value. We’re all familiar with the debates around privacy and best practices in general, but what about highly regulated industries like healthcare, financial services, and commerce? Join our panel of key stakeholders from the client side, technology providers, and analytics gurus as they explore the do’s, don’ts, and future possibilities of Big Data in action.

Technology Frontiers: Text, Sentiment, and Sense by Seth Grimes of Alta Plana...

InsightInnovation

A basic definition: Text analytics transforms text-sourced information into data to help you generate insights that fuel better-informed business decision-making. Methods are applied to online and social information, as well as enterprise feedback, to complement and extend traditional and emerging research methods. Text analytics is the leading opinion mining technique, evolving to link emotion and intent signals to behaviors, profiles, and transactions. If text analytics isn’t part of your data toolkit, it should be; if you’re already exploiting text analytics, you’ll want to stay on top of developments. Seth Grimes, in this What’s Next talk, will tell you how.

It’s Not Mobile Research, It’s Research In a Mobile World by Bob Yazbeck of G...

InsightInnovation

The ubiquity of mobile in our world is undeniable. Yet, why are we holding onto our desktop mentality when research “wants to be freed.” Using a methodological lens, see how factors such as cost, logistics and history are playing into our apprehension about mobile—but, is it legitimate or mere skepticism? Review the top ten areas of convergence between mobile and market research Learn how an iterative approach is critical to moving from inertia to impact See examples of mobile research in motion

Workshop: Using Games to Explore Human Behavior by Mark Earls of I'll Have Wh...

InsightInnovation

The rich flowering of contemporary behavioral and cognitive science is revealing that many of marketing’s and market research’s basic assumptions about how people do what they do (and how we might shape it) are… wrong. This workshop encourages delegates to explore their implicit assumptions about human behaviour but in a fresh and participative way (rather than as a seminar): using the power of play and group games to experience and explore what can otherwise be rather dry and theoretical concepts. And in order to make the output practical, Mark will encourage participants to reflect and revise any working ideas they have about human behavior and to develop a toolkit of practices and ideas to populate this new map. This workshop is energetic, fun and participative!

Insight Innovation Challenge: Digital Convergence: Driving Deeper Insights Fo...InsightInnovation

Insight Innovation Challenge: Single-Source & Holistic Views Of Consumers by ...

InsightInnovation

Whit.li believes that a key power of Social Media is just recently being unlocked – the power to determine the core personality traits of your consumers. In this presentation, we’ll show you how to go much deeper than demographics when examining your social audience, and how to use that power to accelerate the research process. About Whit.li Social data contains a goldmine of useful market insights that can provide a holistic view of the consumer. Whit.li’s ‘Brands App’ gathers massive ‘focus group” data specific to a Brand’s social following, making it simple and easy for Marketers to: A. Segment an audience based on combinations of their real interests, lifestyle data and unique character traits, and B. View actionable segmentation results instantly. With Whit.li, a brand can target and engage with their audience based on who they really are.

More from InsightInnovation (20)

[Webinar] The Internet of Things and the Coming Data Deluge

[Webinar] Applications of Psycho-physiological Measures in Holistic Consumer ...

[Webinar] Google Consumer Surveys 2.0: Deeper Data through Innovation, Not Lo...

5 Common Concept Development Pitfalls... And How to Avoid Them

Philip Kotler Presentation - NYAMA Marketing Hall of Fame

Joseph Tripodi Presentation - NYAMA Marketing Hall of Fame

[Webinar] What Top Software Firms Have to Teach Market Researchers

[Webinar] Rethinking Market Segmentation: Achieving Effective Segmentation to...

Mobile Research, Moment of Truth. Evaluation of an electoral debate in Chile

Ecforce presentation ok

[Webinar] Applying Neuroscience to Communications Research

BIG DATA OR BIG HYPE?

App Audits, Data, and the Evolution of Privacy by Andrew Jeavons of Survey An...

EXPERT PANEL: BIG DATA OR BIG BROTHER? ETHICS & REGULATIONS IN A DATA-RICH WORLD

Technology Frontiers: Text, Sentiment, and Sense by Seth Grimes of Alta Plana...

It’s Not Mobile Research, It’s Research In a Mobile World by Bob Yazbeck of G...

Workshop: Using Games to Explore Human Behavior by Mark Earls of I'll Have Wh...

Insight Innovation Challenge: Digital Convergence: Driving Deeper Insights Fo...

Insight Innovation Challenge: Single-Source & Holistic Views Of Consumers by ...

Recently uploaded

Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf

offisadizayn

BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin

BalmerLawrie

Marketing as a Primary Revenue Driver - Lee Levitt

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction. No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.

Winning local SEO in the Age of AI - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear. Key Takeaways: Understand Why Personal Stories Connect Better How To Remember Forgotten Stories How To Use Customer Experiences As Stories For Your Brand

10 Videos Any Business Can Make Right Now! - Shelly Nathan

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

10 Video Ideas Any Business Can Make RIGHT NOW! You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session. Key Takeaways: How to use the Video Matrix How to use additional "Lenses" Where to source original video ideas

May 2024 - VBOUT Partners Meeting Group Session

Vbout.com

Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys

Search Engine Journal

Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented. So how do you effectively navigate distributing and tailoring your content across these various touchpoints? Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges. You’ll learn: - How today’s users engage with content across various channels and devices. - The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant. - What digital shelf space is and how your content strategy needs to pivot. With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\ Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

The What, Why & How of 3D and AR in Digital Commerce

PushON Ltd

Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail. Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems. In this webinar, Vladimir will be covering the following topics: Applications of 3D and AR in Digital Commerce, Benefits of 3D and AR, Tools to create, manage and publish 3D and AR in Digital Commerce.

The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way. Key Takeaways: 1. Real content is king 2. Find ways to show EEAT 3. Repurpose across all platforms

The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER

DeepakTripathi733493

SMM Cheap - No. 1 SMM panel in the world

smmpanel567

Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.

DMF Portfolio Piece Smart Goals - Artist Management.docx

TravisMalana

Monthly Social Media News Update May 2024

Andy Lambert

TL;DR. These are the three themes that stood out to us over the course of last month. 1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly. 2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth. 3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.

Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The Secret to Engaging Modern Consumers: Journey Mapping and Personalization In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty. Key Takeaways: Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends

Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth

Demandbase

Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...

Auxis Consulting & Outsourcing

Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...

Valters Lauzums

E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times. Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management. Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences. The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.

Recently uploaded (20)

Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf

BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin

Marketing as a Primary Revenue Driver - Lee Levitt

Winning local SEO in the Age of AI - Dennis Yu

Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...

10 Videos Any Business Can Make Right Now! - Shelly Nathan

May 2024 - VBOUT Partners Meeting Group Session

Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

The What, Why & How of 3D and AR in Digital Commerce

The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt

34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER

SMM Cheap - No. 1 SMM panel in the world

DMF Portfolio Piece Smart Goals - Artist Management.docx

Monthly Social Media News Update May 2024

Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo

Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth

Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...

Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...