Insight Innovation Challenge: Digital Convergence: Driving Deeper Insights For Maximum Impact by Menaka Gopinath of Ipsos - Presented at the Insight Innovation eXchange North America 2013
This document discusses how connecting social media data to traditional consumer insights can provide a more complete picture for businesses. It gives an example of a retailer who wanted to understand how the digital world relates to consumers' purchase journey. The document then shows how social listening data from sources like Twitter and Facebook can provide additional context on what drives conversations around a brand's products, service, prices and other topics. Integrating social data in this way allows brands to have more engaging interactions with consumers and gain deeper insights for business growth.
Choose The Red Pill or The Blue Pill: Adventures In The Matrix Of The Mind by...InsightInnovation
Experience the journey of finding the RIGHT space for growth by activating target emotions to guarantee innovation and brand growth success.
Sharpen your emotional science vocabulary in an interactive deep dive about what really drives behavior across categories and product usage. This element of the presentation will feature emotional profiles of some of the products and services represented by conference attendees.
Learn how to find YOUR right space that elicits target emotions, is sizable and winnable, appeals to the right and accessible segments, and you can deliver on and own.
Case Study: Transforming canned tuna from functional to fascinating.
Transform results by focusing on receptive audiences TNS
The best ad in the world won’t deliver results if it can’t reach those likely to buy its product. A future-focused approach to identifying receptive audiences is delivering results where traditional targeting has failed.
A view to how global brands are using insight-led strategy to improve their content marketing.
Understand how you can implement insight-led content marketing by:
Designing for performance: Stellar content creation starts with insights on what will resonate with the audience
Being Social@Scale: Smarter channel planning and content seeding, using channels to reach target audiences while maintaining brand integrity
Optimising to improve: Constructing intelligent links and tracking to ensure campaigns can get better over time
Presented as a keynote during ICEEfest 2015.
The 30 Greatest Lead Generation Tips, Tricks & IdeasTPG
Generating leads - both high in quantity and quality - is a marketers most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep. Surprisingly, only 1 in 10 marketers feel their lead generation campaigns are effective. What gives?
Chapter 1 is all about the social customer. I highlight several case studies and reports that will give you a firm understanding of how difficult it is to reach them with the right content, at the right time in the right channel. With emergence of multiple screens, new social platforms and networks or the fact that many customers, including me, suffer from CADD (Consumer Attention Deficit Disorder); it’s very difficult to get your brand heard, seen or interacted with; and almost impossible to be talked about.
Choose The Red Pill or The Blue Pill: Adventures In The Matrix Of The Mind by...InsightInnovation
Experience the journey of finding the RIGHT space for growth by activating target emotions to guarantee innovation and brand growth success.
Sharpen your emotional science vocabulary in an interactive deep dive about what really drives behavior across categories and product usage. This element of the presentation will feature emotional profiles of some of the products and services represented by conference attendees.
Learn how to find YOUR right space that elicits target emotions, is sizable and winnable, appeals to the right and accessible segments, and you can deliver on and own.
Case Study: Transforming canned tuna from functional to fascinating.
Transform results by focusing on receptive audiences TNS
The best ad in the world won’t deliver results if it can’t reach those likely to buy its product. A future-focused approach to identifying receptive audiences is delivering results where traditional targeting has failed.
A view to how global brands are using insight-led strategy to improve their content marketing.
Understand how you can implement insight-led content marketing by:
Designing for performance: Stellar content creation starts with insights on what will resonate with the audience
Being Social@Scale: Smarter channel planning and content seeding, using channels to reach target audiences while maintaining brand integrity
Optimising to improve: Constructing intelligent links and tracking to ensure campaigns can get better over time
Presented as a keynote during ICEEfest 2015.
The 30 Greatest Lead Generation Tips, Tricks & IdeasTPG
Generating leads - both high in quantity and quality - is a marketers most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep. Surprisingly, only 1 in 10 marketers feel their lead generation campaigns are effective. What gives?
Chapter 1 is all about the social customer. I highlight several case studies and reports that will give you a firm understanding of how difficult it is to reach them with the right content, at the right time in the right channel. With emergence of multiple screens, new social platforms and networks or the fact that many customers, including me, suffer from CADD (Consumer Attention Deficit Disorder); it’s very difficult to get your brand heard, seen or interacted with; and almost impossible to be talked about.
The ICCO Global Summit which took place in Oxford, UK, from 29-30 September, 2016 offered two days of great conversations with colleagues coming from all over the world. MSLGROUP's SVP & Chief Strategy Officer, Pascal Beucler was invited to discuss why Branded Content and Entertainment are a new boundary, and a sweet spot to hit for PR professionals.
Based on Pascal's experience last June at the Cannes Lions International Festival of Creativity, as a juror in the newly created Entertainment Jury: this has been a week-long fantastic experience, evaluating how talent and ample narrative formats can elevate content into the cultural mainstream.
Fantastic whitepaper detailing the key takeaways from the Bazaarvoice Summit a few months ago - "changing the world, one authentic conversation at a time"
The prevailing digital path to purchase - Triangle Marketing Club 19 Sept 2017John Andrews
The future of marketing lies in the cooperation between humans and artificial intelligence. This presentation was created for the Traigle Marketing Associations gathering on September 19, 2017, and shared the approach being developed by Prevailing Path, an influencer driven AI company focused on shopper marketing. http://www.trianglemarketingclub.com/tmc-speaker-interview-featuring-john-andrews/
Digital Marketing Analytics - Book Review by Kendall MatthewsKendall Matthews
Read Kendall Matthews review of Digital Marketing Analytics.
Authors Chuck Hemann and Ken Burbary breakdown consumer data into bite-size chunks and help you create actionable processes that deliver fast results.
To view more great resources, visit http://www.KendallMatthews.com
8 page, quarterly customizable newsletter for printers and mailers. You customize, print and distribute. Great content to make your company stand out from the competition. Includes email, blog and social media components.
Content marketing is all the rage. In a distracted world, where consumers are bombarded with advertising and overwhelmed by media and device choices, brands are searching for a new ways to connect—ideally over the long...
Digital Marketing for Wellbeing BusinessAntti Leino
Presentation at Hospitality Management and Beauty Care Management of Turku University of Applied Sciences in a seminar:”The hot stones of wellbeing business".
Whether you are a brand or a retailer, emotion is the new currency to get consumers to consume, and shoppers to buy. Today, marketers use actual currency in the form of price promotion, but this is costing too much and is no longer sustainable. If emotion is indeed the new currency, then stories are the critical new delivery system. If you want your brand to be a contending force in 10 years, you must write your brand story today, or you will be writing its obituary later. The million dollar question is — how do you
create your brand story?
Dallas retail Summit - Succeeding in the Infinite Marketing Future Mathew Sweezey
This is a variation of the Infinite marketer series specifically tailored to retail marketers, and presented at the Texas A&M Retail Summit 2015. This is a forward to the upcoming book Infinite Marketer to be published in 2016
[Webinar] The Internet of Things and the Coming Data DelugeInsightInnovation
"The Internet of Things" was one of the hottest topics in 2014, and is set to grow even faster this year, as we move to a world where the internet isn't just about connecting computers, but is now connecting all of the everyday devices that we use.
[Webinar] Applications of Psycho-physiological Measures in Holistic Consumer ...InsightInnovation
HCD Research, a leader in integrating psycho-physiological measures and traditional research techniques, will show how applied consumer neuroscience can help marketers and product developers make decisions with actionable recommendations in all stages of innovation: exploration, evaluation and validation. HCD will share technology-agnostic approaches that allows for flexibility in keeping up with the latest tools and scientific research and, most importantly, focus on client needs and goals.
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The ICCO Global Summit which took place in Oxford, UK, from 29-30 September, 2016 offered two days of great conversations with colleagues coming from all over the world. MSLGROUP's SVP & Chief Strategy Officer, Pascal Beucler was invited to discuss why Branded Content and Entertainment are a new boundary, and a sweet spot to hit for PR professionals.
Based on Pascal's experience last June at the Cannes Lions International Festival of Creativity, as a juror in the newly created Entertainment Jury: this has been a week-long fantastic experience, evaluating how talent and ample narrative formats can elevate content into the cultural mainstream.
Fantastic whitepaper detailing the key takeaways from the Bazaarvoice Summit a few months ago - "changing the world, one authentic conversation at a time"
The prevailing digital path to purchase - Triangle Marketing Club 19 Sept 2017John Andrews
The future of marketing lies in the cooperation between humans and artificial intelligence. This presentation was created for the Traigle Marketing Associations gathering on September 19, 2017, and shared the approach being developed by Prevailing Path, an influencer driven AI company focused on shopper marketing. http://www.trianglemarketingclub.com/tmc-speaker-interview-featuring-john-andrews/
Digital Marketing Analytics - Book Review by Kendall MatthewsKendall Matthews
Read Kendall Matthews review of Digital Marketing Analytics.
Authors Chuck Hemann and Ken Burbary breakdown consumer data into bite-size chunks and help you create actionable processes that deliver fast results.
To view more great resources, visit http://www.KendallMatthews.com
8 page, quarterly customizable newsletter for printers and mailers. You customize, print and distribute. Great content to make your company stand out from the competition. Includes email, blog and social media components.
Content marketing is all the rage. In a distracted world, where consumers are bombarded with advertising and overwhelmed by media and device choices, brands are searching for a new ways to connect—ideally over the long...
Digital Marketing for Wellbeing BusinessAntti Leino
Presentation at Hospitality Management and Beauty Care Management of Turku University of Applied Sciences in a seminar:”The hot stones of wellbeing business".
Whether you are a brand or a retailer, emotion is the new currency to get consumers to consume, and shoppers to buy. Today, marketers use actual currency in the form of price promotion, but this is costing too much and is no longer sustainable. If emotion is indeed the new currency, then stories are the critical new delivery system. If you want your brand to be a contending force in 10 years, you must write your brand story today, or you will be writing its obituary later. The million dollar question is — how do you
create your brand story?
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www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
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Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
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Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
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involves recognizing relationships between elements of the marketing mix (e.g.,
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(i.e., industry structure in the language of economics).
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Insight Innovation Challenge: Digital Convergence: Driving Deeper Insights For Maximum Impact by Menaka Gopinath of Ipsos - Presented at the Insight Innovation eXchange North America 2013
7. Enter Ipsos SMX (Social Media Exchange)
Our goal is to help clients inspire and
accelerate business growth by putting
the consumers voice at the heart of
your organization.
We do this through listening and by
creating engaging, collaborative,
environments for brands to interact
with consumers in real-time.
8. A retailer came to us after completing a consumer touch point study where they
examined the consumer path to purchase.
A major element was missing though. Specifically, how does today’s reality, the
digital age, relate to these touch points?
8
A Quick Example
9. Overlay Social Data
Service
Experience In-store
Food
Catalogue
Purchase
Intent
Experience @home
post purchase
Products
Experience
@home
pre purchase
Price
Campaigns
43%
30%
13%
3%
5%
12%
14%
9%
8%
9% „I was at Brand X
yesterday and I was
really impressed by
the wide range of
LED-lamps.“
„In my opinion no one is
allowed to marry until
they have built up a
chest of drawers from
Brand X together.
„Brand X-store
assistants who can‘t
spell the names “
„The transport-
costs are really
expensive!“
„I like the Brand X-Song and
the good thing is that I in fact
need new furniture now!“
„I survived a Saturday
afternoon at Brand X...“
„Hi Petra, no you‘re not the
only one with this
phenomenon! We sometimes
drive to Brand X to eat xxx in
the restaurant, my son loves
them so much…I also always
find something to buy....
„Browsing the Brand X
Catalogue to get
inspirations for sewable
Home-Design“
„Sunday, midnight. I
walk around my room
with my Brand X
catalogue and tape“
This beautiful peace
of furniture costs 39,-
Euros. At that price, I
just HAVE to buy it!
€
Bubble size represents share of topic: products = biggest share Base: Manually coded sample of n=152 , topics ≥3%
10. MozRank* low middle highhigh middle low
+ / -
Controversial
SOCIAL BRAND DNA
Understand Key Conversation Drivers
*MozRank = 1-10, importance of web pages. Most mentions on Twitter & facebook which have a high MozRank.
Service
Experience
In-store
Price Food
Catalogue
Purchase
Intent
Experience
@home
Products
Base: Manually coded sample of n=152
How to read: The Bubble size represents the share of topic. A positioning
further outwards means potentially higher reach.
Negative Positive
11. In Conclusion
The future of market research no longer relies on single
data sources to tell a story. Listening is as important as
asking, and social is embedded in every story.
I recently saw, perusing mindlessly through my instagram feed, someone posted Douglas Coupland’s famous image, “I miss my pre-internet brain.” It got me thinking about my own pre-internet brain… I remember when I first moved to Los Angeles ten years ago, I had a Thomas Guide, a printed book of maps… I can’t count the number of hours I’ve wasted aimlessly reading my friends’ latest status updates… in fact, that’s how we got to this very point. The undeniable truth is that the internet, the social age, has changed our behaviors – how we interact, how we connect, how we learn, how we discover. And with it, has come an immense amount of data…
Our not so distant past was definitely less cluttered with information, in fact one might say even pristine.
Flash to today, and we’re in an information overload. 90% of the world’s data came from the past two years.
And tomorrow, it’s only proliferating even more. So how do we make sense of this data?
There are a lot of solutions out there to provide you with an overview of what people are saying… and understanding the conversation is definitely one step. To really help a brand uncover actionable insights, deeper insight, we need to connect the dots.
Our approach is to listen to and engage with the social conversations, then apply that learning using proven analytical frameworks, and linking it to other research Ipsos our our clients’ have done.
Let's look at a quick example (use Ikea path to purchase example)… In this example, we already had defined consumer touch points through a path to purchase study — but how does social media and digital impact those touch points?
With analysis we can help consumer understand the information captured and provide actionable insights.
The in-store experience is the most polarizing topic. It is an emotional love-hate relationship between store visits perceived as exciting events and also as very stressful endeavours. Service components have a relatively low share but a negative tendency. Diverse things are mentioned e.g. high transport costs and the missing option to pay via credit card. Dissatisfaction should be monitored.
The future of market research no longer relies on single data sources to tell a story— truly customer centric solutions (that deliver maximum impact) follow the consumer across multiple screens and dimensions for a 360-degree view.