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Alan Bergstrom
Senior Director, Commercial Regulatory Affairs
CBI Promotional Compliance
October 7, 2013
Trends in Recent Warning and NOV
Letters Issued by OPDP
The content, views, and opinions in this presentation are my own
and do not in anyway represent the views or opinions of Daiichi
Sankyo, Inc.
3
OPDP Letters 2000 – 2013
4
Professional versus Consumer Violations 2013
8 Professional – 4 websites, 1 e-mail, 2 sales
aids, 1 reprint carrier
5 Consumer – 2 print ads, 2 patient brochure, 1
VNR
5
Category of Violations for 2013
Omission/Minimization of Risk – 11
Unsubstantiated Superiority – 5
Omission of Material Fact – 5
Overstatement of Efficacy – 3
Unsubstantiated Claim – 2
Unsubstantiated Efficacy – 2
Misleading Claim – 2
Promotion of Investigational Agent – 1
Inadequate Communication of Indication – 1
Unsubstantiated MOA – 1
Failure to Submit - 1
6
Is There an Evident Trend?
•Unsubstantiated Claims?
•Promotion of Investigational Agents?
•Press releases/VNRs?
7
Unsubstantiated Claims
2010 2011 2012 2013
25/48 14/31 13/28 8/13
8
What is substantial evidence?
•Evidence consisting of adequate and well-
controlled investigations
•21 CFR 314.126 describes the characteristics of
adequate and well-controlled trials
•21 CFR 202.1(e)(6) and (e)(7) describes multiple
ways materials are or may be false and
misleading
9
What are some red flags to OPDP?
•Open-label studies
•Post-hoc subgroup analyses
•Meta-analyses
•Comparative studies
From: Substantial Evidence and Other Standards, by Elaine Hu Cunningham, Senior Regulatory
Review Officer ,OPDP, at DIA Marketing Pharmaceuticals 2012.
10
Examples of letters for 2013
•Retrospective
• Doxil website NOV dated May 22, 2013
•Meta-analysis
• Marplan website NOV dated May 6, 2013
•Retrospective (in support of a Comparative Claim)
• Clozapine article detailer NOV dated April 8, 2013
11
Retrospective study
“The references cited to support claims on
the website concerning CA-125 consist of
retrospective evaluations of primary data
performed in a post-hoc manner,
retrospective single institution chart reviews,
a retrospective sub-group analysis, and
exploratory studies that cite sponsor’s data
on file. Retrospective studies and institutional
chart reviews do not constitute substantial
evidence or substantial clinical experience
to support the claims and presentations…”
Unsubstantiated claim
12
Meta-analysis
“The reference cited to support these claims is a publication which describes a literature
review and meta-analyses examining the efficacy of several MAOIs, including
isocarboxazid (Marplan). The meta-analyses …may have produced a biased sample of
studies since failed or negative clinical trials are often not published in the medical
literature.”
Overstatement of Efficacy
13
Retrospective study
“…claims of superiority must be supported
by two adequate and well-controlled head-
to-head clinical trials…”
“The study…presents the results of a
retrospective Positive and Negative
Syndrome Scale (PANSS)-derived five-factor
analysis of data…”
“…a single, retrospective, PANSS-derived
five-factor analysis…does not constitute substantial evidence or substantial clinical experience…”
Unsubstantiated Superiority
14
Promotion of Investigational Agents
2010 2011 2012 2013
0/48 3/31 2/28 1/13
15
Promotion of Investigational Agents
21 CFR 312.7 “A sponsor or investigator, or any
person acting on behalf of a sponsor or
investigator, shall not represent in a promotional
context that an investigational new drug is safe or
effective for the purposes for which it is under
investigation…”
16
Promotion of Investigational Agents
CBA Research Inc.
“The above referenced claims make numerous positive and definitive
conclusions about CBT-1, such as its ability to reverse multi-drug resistance in
cancer cells and to improve patient outcomes, while reducing the toxic side
effects of chemotherapy and decreasing treatment failures.”
17
Press Releases/VNRs
2010 2011 2012 2013
0/48 0/31 2/28 1/13
18
Video News Release
ParaPRO LLC
Natroba (spinosad) topical suspension, 0.9%
•Omits ALL risk information including warnings
and precautions, and the most frequently reported
AEs
•Unsubstantiated superiority claims – “game
changing medication, one that doesn’t require nit
combing to be effective”.
•Fails to adequately communicate the full
indication
19
Key Takeaways
•Omission/minimization of risk still leads the list of
violations
•Unsubstantiated claims/efficacy/superiority a
close second
•Increased focus on investigational agents and
Press Releases/VNRs (?)
•Important to read the letters issued by OPDP
20
Thank You
Questions?

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Trends in Warning and NOV Letters 2013

  • 1. Alan Bergstrom Senior Director, Commercial Regulatory Affairs CBI Promotional Compliance October 7, 2013 Trends in Recent Warning and NOV Letters Issued by OPDP
  • 2. The content, views, and opinions in this presentation are my own and do not in anyway represent the views or opinions of Daiichi Sankyo, Inc.
  • 4. 4 Professional versus Consumer Violations 2013 8 Professional – 4 websites, 1 e-mail, 2 sales aids, 1 reprint carrier 5 Consumer – 2 print ads, 2 patient brochure, 1 VNR
  • 5. 5 Category of Violations for 2013 Omission/Minimization of Risk – 11 Unsubstantiated Superiority – 5 Omission of Material Fact – 5 Overstatement of Efficacy – 3 Unsubstantiated Claim – 2 Unsubstantiated Efficacy – 2 Misleading Claim – 2 Promotion of Investigational Agent – 1 Inadequate Communication of Indication – 1 Unsubstantiated MOA – 1 Failure to Submit - 1
  • 6. 6 Is There an Evident Trend? •Unsubstantiated Claims? •Promotion of Investigational Agents? •Press releases/VNRs?
  • 7. 7 Unsubstantiated Claims 2010 2011 2012 2013 25/48 14/31 13/28 8/13
  • 8. 8 What is substantial evidence? •Evidence consisting of adequate and well- controlled investigations •21 CFR 314.126 describes the characteristics of adequate and well-controlled trials •21 CFR 202.1(e)(6) and (e)(7) describes multiple ways materials are or may be false and misleading
  • 9. 9 What are some red flags to OPDP? •Open-label studies •Post-hoc subgroup analyses •Meta-analyses •Comparative studies From: Substantial Evidence and Other Standards, by Elaine Hu Cunningham, Senior Regulatory Review Officer ,OPDP, at DIA Marketing Pharmaceuticals 2012.
  • 10. 10 Examples of letters for 2013 •Retrospective • Doxil website NOV dated May 22, 2013 •Meta-analysis • Marplan website NOV dated May 6, 2013 •Retrospective (in support of a Comparative Claim) • Clozapine article detailer NOV dated April 8, 2013
  • 11. 11 Retrospective study “The references cited to support claims on the website concerning CA-125 consist of retrospective evaluations of primary data performed in a post-hoc manner, retrospective single institution chart reviews, a retrospective sub-group analysis, and exploratory studies that cite sponsor’s data on file. Retrospective studies and institutional chart reviews do not constitute substantial evidence or substantial clinical experience to support the claims and presentations…” Unsubstantiated claim
  • 12. 12 Meta-analysis “The reference cited to support these claims is a publication which describes a literature review and meta-analyses examining the efficacy of several MAOIs, including isocarboxazid (Marplan). The meta-analyses …may have produced a biased sample of studies since failed or negative clinical trials are often not published in the medical literature.” Overstatement of Efficacy
  • 13. 13 Retrospective study “…claims of superiority must be supported by two adequate and well-controlled head- to-head clinical trials…” “The study…presents the results of a retrospective Positive and Negative Syndrome Scale (PANSS)-derived five-factor analysis of data…” “…a single, retrospective, PANSS-derived five-factor analysis…does not constitute substantial evidence or substantial clinical experience…” Unsubstantiated Superiority
  • 14. 14 Promotion of Investigational Agents 2010 2011 2012 2013 0/48 3/31 2/28 1/13
  • 15. 15 Promotion of Investigational Agents 21 CFR 312.7 “A sponsor or investigator, or any person acting on behalf of a sponsor or investigator, shall not represent in a promotional context that an investigational new drug is safe or effective for the purposes for which it is under investigation…”
  • 16. 16 Promotion of Investigational Agents CBA Research Inc. “The above referenced claims make numerous positive and definitive conclusions about CBT-1, such as its ability to reverse multi-drug resistance in cancer cells and to improve patient outcomes, while reducing the toxic side effects of chemotherapy and decreasing treatment failures.”
  • 17. 17 Press Releases/VNRs 2010 2011 2012 2013 0/48 0/31 2/28 1/13
  • 18. 18 Video News Release ParaPRO LLC Natroba (spinosad) topical suspension, 0.9% •Omits ALL risk information including warnings and precautions, and the most frequently reported AEs •Unsubstantiated superiority claims – “game changing medication, one that doesn’t require nit combing to be effective”. •Fails to adequately communicate the full indication
  • 19. 19 Key Takeaways •Omission/minimization of risk still leads the list of violations •Unsubstantiated claims/efficacy/superiority a close second •Increased focus on investigational agents and Press Releases/VNRs (?) •Important to read the letters issued by OPDP