SlideShare a Scribd company logo
Google Consumer Surveys 2.0: Deeper data through innovation, not longer surveys 
Monica Plaza 
Head of Sales & Business Development 
Paul McDonald 
Product Manager & GCS Co-Founder
Are questions the only answer?
can 
more data … 
come from 
surveys 
longer
should 
smarter 
more data … 
come from 
surveys
mobile 
we believe 
are keys to smarter surveys 
data & technology
...and according to GRIT Fall 2014, 
so do you. 
Mobile 10% 
Technology 14% 
Big Data 16% 
The one thing that will most impact the industry is…
a sneak peak into GCS 2.0
You need… niche consumer segments 
Custom audience panels 
The dabbler 
The loyalist 
The influencer 
The gifter
You need… recent in-store or -venue visitors 
Mobile geo-location targeting
You need… behavioral or control/exposed groups 
Remarketing list targeting
And if you really need… more questions 
Mobile longitudinal surveys 
A 
B 
C 
D 
1 
3 
5 
7
•Premium offering for advanced/enterprise users 
•Differentiation between simple DIY tool and more advanced research platform 
•Technology-driven survey customization 
•Enterprise-level payment and administrative features 
•Support services for premium customers 
These features (and more) are part of GCS 2.0
Questions?
goo.gl/3rChF8 
To express interest in Beta testing, visit:

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[Webinar] Google Consumer Surveys 2.0: Deeper Data through Innovation, Not Longer Surveys

  • 1. Google Consumer Surveys 2.0: Deeper data through innovation, not longer surveys Monica Plaza Head of Sales & Business Development Paul McDonald Product Manager & GCS Co-Founder
  • 2.
  • 3.
  • 4. Are questions the only answer?
  • 5.
  • 6. can more data … come from surveys longer
  • 7. should smarter more data … come from surveys
  • 8. mobile we believe are keys to smarter surveys data & technology
  • 9. ...and according to GRIT Fall 2014, so do you. Mobile 10% Technology 14% Big Data 16% The one thing that will most impact the industry is…
  • 10. a sneak peak into GCS 2.0
  • 11. You need… niche consumer segments Custom audience panels The dabbler The loyalist The influencer The gifter
  • 12. You need… recent in-store or -venue visitors Mobile geo-location targeting
  • 13. You need… behavioral or control/exposed groups Remarketing list targeting
  • 14. And if you really need… more questions Mobile longitudinal surveys A B C D 1 3 5 7
  • 15. •Premium offering for advanced/enterprise users •Differentiation between simple DIY tool and more advanced research platform •Technology-driven survey customization •Enterprise-level payment and administrative features •Support services for premium customers These features (and more) are part of GCS 2.0
  • 17. goo.gl/3rChF8 To express interest in Beta testing, visit: