Google Consumer Surveys 2.0 aims to provide deeper data through innovation rather than longer surveys. It believes mobile technology and data are keys to smarter surveys. The update includes features like custom audience panels to target niche consumer segments, mobile geo-location targeting of recent in-store visitors, and remarketing list targeting to study behavioral groups. It also allows longitudinal mobile surveys for advanced users.
The Implications of Democratising Insights for Research Ray Poynter
Presented by Ray Poynter, Potentiate and NewMR
50% of insight projects are conducted internally by clients. Research is being democratised, a shift enabled by the explosion in the number of platforms.
Ray highlights the implications of more research being conducted by people who may have less research knowledge, but who have a greater topic understanding (and with the ability to implement results).
ListenLogic Unstructured & Structured Data AnalyticsListenLogic
Learn how high performing companies are integrating unstructured and structured data become customer-centric, gain actionable insights and drive results. Achieve market and operational intelligence to predict business outcomes, improve business performance, and detect reputational and operational risks.
Building a Foundational Tech Stack to Support Your First-Party Data StrategyTinuiti
D2C has led the way by building direct relationships with consumers, which has become essential across the retail landscape now that first-party data is king. In this 2-day virtual event, we discuss the emerging trends in 2021 and how brands can adapt their approach to meet ever-changing consumer expectations.
Third Party Cookies cConundrum - A Fireside Chat Tatvic Analytics
A major change is coming for advertisers, publishers and the entire digital advertising ecosystem with the demise of third-party cookies. There is a way for brands to not only survive but thrive, in this new environment.
If you have any additional questions or want to get your assessment done, email us at hello@tatvic.com and we'll be happy to help.
The Implications of Democratising Insights for Research Ray Poynter
Presented by Ray Poynter, Potentiate and NewMR
50% of insight projects are conducted internally by clients. Research is being democratised, a shift enabled by the explosion in the number of platforms.
Ray highlights the implications of more research being conducted by people who may have less research knowledge, but who have a greater topic understanding (and with the ability to implement results).
ListenLogic Unstructured & Structured Data AnalyticsListenLogic
Learn how high performing companies are integrating unstructured and structured data become customer-centric, gain actionable insights and drive results. Achieve market and operational intelligence to predict business outcomes, improve business performance, and detect reputational and operational risks.
Building a Foundational Tech Stack to Support Your First-Party Data StrategyTinuiti
D2C has led the way by building direct relationships with consumers, which has become essential across the retail landscape now that first-party data is king. In this 2-day virtual event, we discuss the emerging trends in 2021 and how brands can adapt their approach to meet ever-changing consumer expectations.
Third Party Cookies cConundrum - A Fireside Chat Tatvic Analytics
A major change is coming for advertisers, publishers and the entire digital advertising ecosystem with the demise of third-party cookies. There is a way for brands to not only survive but thrive, in this new environment.
If you have any additional questions or want to get your assessment done, email us at hello@tatvic.com and we'll be happy to help.
How Digital Transformation Impacts Your Organizationsmarketing_gable
การลงทุนด้าน Digital Technology รวมถึงการทำ Digital Campaign ช่วย Transform องค์กรได้อย่างไร?
- Attracting prospective students in 2019
- Leveraging digital tools to transform digital diversity in organization
Know where customers fail to convert - Measure your wins using Custom FunnelsTatvic Analytics
If you want to understand your customers’ actual behaviors and remarket to the right audience, Custom Funnels – a Google Analytics 360 feature – are the solution. But are they really useful?
Through this webinar, you’ll find out:
- Why and Where users are failing to convert?
- Can historical data be analyzed using funnels?
- How to analyze custom funnels to discover several remarketing audience segments?
... plus, much more!
Jyot Patel, who leads a team of Google Analytics Consultants at Tatvic, explains in this free webinar, how to understand where potential customers drop-off using visual representations of customers’ journey.
Only 20% of the marketers understand their customers, make sure you’re in that segment!
Watch the webinar here - http://www.tatvic.com/webinar/google-analytics-custom-funnels/
Are you swimming or drowning in the sea of big data? Whether you’re doing the backstroke or sinking in it, the rate of data collection is growing. So how do you get from the tumultuous ocean of big data to a calm, quiet bay?
We will chart how to take the sea of data that organizations are collecting on individuals and transform it into meaningful drops of information. Take social media data, for instance. Businesses use Facebook, Twitter, and other social sites to measure opinions. A community manager, lets say, can use this data to track reactions to a new website and optimize a marketing campaign based on fans’ and followers’ comments.
Join our panel to learn how to:
-Utilize the information you already have.
-Leverage the technology.
-Fill the data scientist role in your organization.
-Organize big data.
-Make big data actionable.
We live in a world of big, unstructured data that’s come a long way. We’ve learned bigger doesn’t always mean better—or positive, negative or neutral, for that matter. We know now that the value of data is determined by the quality of analysis. But we can get distracted evaluating unnecessary data points. While simplifying the conclusion, a balance is required so as not to distort it.
During this live, one-hour webinar we’ll discuss how to find the sweet spot in your data and leverage it.
• Where to get started with sentiment analysis
• Customizing your sentiment analysis model for your industry
• Selecting the platforms, sources, and information of greatest relevance
Transforming Data into Insights, Decisions, and Actions ศาสตร์ของการใช้ตัวเลขและข้อมูล ใน Business Aspect เพื่อขับเคลื่อนองค์กรและกลยุทธ์ทางการตลาด with Case Studies
Predictive Analytics: How This Revolutionary Technology for Strategic Marketi...Media Needle
An advanced software solution using agent based modeling to recreate a virtual marketplace with your target markets networked behavior patterns. All touch points in the entire consumer journey are connected and include key dynamics such as brand sentiment, word-of-mouth, social media, online and offline channels. Vet your ROI on every strategic move your brand makes before doing anything and use this as unfair advantage against your competition.
Media Needle's strategy simulation platform enables brands to accurately forecast performance of advertising campaigns and key business decisions. Delivering a better understanding of the risks and outcomes these simulations enable brands to develop a more accountable and refined marketing strategy.
A Whole New Approach to Audiences in Today’s Privacy LandscapeTinuiti
From audience approach to reliable platforms and tracking measurement, Tinuiti and partners are here to help marketers update their strategies in the face of increased privacy. Join our exclusive series as we unpack the top priorities for your social media advertising in a year where everything is changing.
D2C has led the way by building direct relationships with consumers, which has become essential across the retail landscape now that first-party data is king. In this 2-day virtual event, we discuss the emerging trends in 2021 and how brands can adapt their approach to meet ever-changing consumer expectations.
Dynamic segmentation: a step by step guideYouGov UK
YouGov’s connected data solutions allow you to keep track of your ever-changing audiences,meaning you can strategically plan and track your brand communications based on the latest insight. This guide shows exactly how it works.
Datalicious Google Analytics Premium Reseller InformationDatalicious
Datalicious is now a Google Analytics Premium reseller. If you're looking for a premium analytics solutions, talk to Datalicious about Google Analytics Premium.
How Digital Transformation Impacts Your Organizationsmarketing_gable
การลงทุนด้าน Digital Technology รวมถึงการทำ Digital Campaign ช่วย Transform องค์กรได้อย่างไร?
- Attracting prospective students in 2019
- Leveraging digital tools to transform digital diversity in organization
Know where customers fail to convert - Measure your wins using Custom FunnelsTatvic Analytics
If you want to understand your customers’ actual behaviors and remarket to the right audience, Custom Funnels – a Google Analytics 360 feature – are the solution. But are they really useful?
Through this webinar, you’ll find out:
- Why and Where users are failing to convert?
- Can historical data be analyzed using funnels?
- How to analyze custom funnels to discover several remarketing audience segments?
... plus, much more!
Jyot Patel, who leads a team of Google Analytics Consultants at Tatvic, explains in this free webinar, how to understand where potential customers drop-off using visual representations of customers’ journey.
Only 20% of the marketers understand their customers, make sure you’re in that segment!
Watch the webinar here - http://www.tatvic.com/webinar/google-analytics-custom-funnels/
Are you swimming or drowning in the sea of big data? Whether you’re doing the backstroke or sinking in it, the rate of data collection is growing. So how do you get from the tumultuous ocean of big data to a calm, quiet bay?
We will chart how to take the sea of data that organizations are collecting on individuals and transform it into meaningful drops of information. Take social media data, for instance. Businesses use Facebook, Twitter, and other social sites to measure opinions. A community manager, lets say, can use this data to track reactions to a new website and optimize a marketing campaign based on fans’ and followers’ comments.
Join our panel to learn how to:
-Utilize the information you already have.
-Leverage the technology.
-Fill the data scientist role in your organization.
-Organize big data.
-Make big data actionable.
We live in a world of big, unstructured data that’s come a long way. We’ve learned bigger doesn’t always mean better—or positive, negative or neutral, for that matter. We know now that the value of data is determined by the quality of analysis. But we can get distracted evaluating unnecessary data points. While simplifying the conclusion, a balance is required so as not to distort it.
During this live, one-hour webinar we’ll discuss how to find the sweet spot in your data and leverage it.
• Where to get started with sentiment analysis
• Customizing your sentiment analysis model for your industry
• Selecting the platforms, sources, and information of greatest relevance
Transforming Data into Insights, Decisions, and Actions ศาสตร์ของการใช้ตัวเลขและข้อมูล ใน Business Aspect เพื่อขับเคลื่อนองค์กรและกลยุทธ์ทางการตลาด with Case Studies
Predictive Analytics: How This Revolutionary Technology for Strategic Marketi...Media Needle
An advanced software solution using agent based modeling to recreate a virtual marketplace with your target markets networked behavior patterns. All touch points in the entire consumer journey are connected and include key dynamics such as brand sentiment, word-of-mouth, social media, online and offline channels. Vet your ROI on every strategic move your brand makes before doing anything and use this as unfair advantage against your competition.
Media Needle's strategy simulation platform enables brands to accurately forecast performance of advertising campaigns and key business decisions. Delivering a better understanding of the risks and outcomes these simulations enable brands to develop a more accountable and refined marketing strategy.
A Whole New Approach to Audiences in Today’s Privacy LandscapeTinuiti
From audience approach to reliable platforms and tracking measurement, Tinuiti and partners are here to help marketers update their strategies in the face of increased privacy. Join our exclusive series as we unpack the top priorities for your social media advertising in a year where everything is changing.
D2C has led the way by building direct relationships with consumers, which has become essential across the retail landscape now that first-party data is king. In this 2-day virtual event, we discuss the emerging trends in 2021 and how brands can adapt their approach to meet ever-changing consumer expectations.
Dynamic segmentation: a step by step guideYouGov UK
YouGov’s connected data solutions allow you to keep track of your ever-changing audiences,meaning you can strategically plan and track your brand communications based on the latest insight. This guide shows exactly how it works.
Datalicious Google Analytics Premium Reseller InformationDatalicious
Datalicious is now a Google Analytics Premium reseller. If you're looking for a premium analytics solutions, talk to Datalicious about Google Analytics Premium.
Trisodium phosphate, TSP was utilized to valorize abundant glycerol to fine chemicals (Glycerol carbonate). The catalyst displayed superior stability and activity over nine times reuse. Hence, its strongly recommended for potential industrial application.
AGRITECHNICA – the worldwide meeting point for the agricultural machinery sector.
This is where innovations are launched, trends are set and visions are discussed: Next time from 15-19 November 2011 at the Exhibition Grounds Hanover (Preview Days 13+14 November)
With 18 exhibition halls, over 320,000 m² exhibition floor space and more than 2,300 exhibitors, AGRITECHNICA is the world’s largest exhibition for agricultural machinery and equipment.
Streamlining the Design of Industrial Machinery and Heavy EquipmentEngineering Technique
In today’s increasingly competitive global market, manufacturers of industrial machinery or heavy equipment face daunting development challenges. The need to accelerate product time-to-market, control costs, and improve product complexity requires that you modernize your product development systems and implement 3D-based design technologies. Taking advantage of a 3D CAD environment enables you to outpace competitors by developing and producing better machines in a shorter time - and at a lower cost.
SolidWorks software provides the tools and capabilities that you need to transition quickly to 3D. After moving from 2D CAD to SolidWorks software, many manufacturers soon realize productivity gains at every stage of the development process. In this way, manufacturers can quickly realize a return on their SolidWorks software investment. Typically, first-year benefits include decreased development time, lower development costs, and reduced design errors. SolidWorks software offers you a complete 3D CAD design solution that can ultimately help you increase profit margins, improve product quality, and raise customer satisfaction.
Tesis de final de maestría del alumno de FUNIBER Martin Nozijkoswki sobre Métodos de sistemas mentales para la resolución de problemas y diseño de proyectos.
Assessment Task No 2THT2112 Digital Marketing for Tourism an.docxgalerussel59292
Assessment Task No 2
THT2112 Digital Marketing for Tourism and Hospitality
Tutorials- Tourism/Hospitality Website Audit
Week 5
1
SUNNY
Assessment Task No 2
Identify the purpose of the site
Digital-Business and Digital-marketing Opportunities
Lower Costs: Reach the right customers at a much lower cost than with traditional marketing methods.
Trackable, Measurable Results: Obtain detailed data about customer responses to marketing campaigns.
Global reach
Access new markets across the globe.
Personalization
Connecting a database to a Web site allows for individually targeted offers.
The more consumers and businesses buy, the better the data and more effective the marketing.
One-to-one Marketing
Gain instant access to individual customers on computers and mobile phones.
More Interesting Campaigns
Use creative multimedia content to engage customers.
Better Conversion Rates (increased purchases)
Online customers are only a few clicks from a purchase, whereas when offline they must make a phone call or visit a store.
Twenty-four-hour Marketing: Allows 24/7 access to the firm’s products and services, even when the office is closed.
Owned, Paid & Earned Media
2
SUNNY
Assessment Task No 2
2. Web Business Model
Different Forms of Online Presence
Transactional E-Commerce Site
Services-Orientated Relationship-Building Website
Brand-Building Site
Portal or Media Site
Social Network or Community Site
SUNNY
Assessment Task No 2
Target Market for the Site
Target Marketing Strategy
Evaluation and selection of appropriate segments and the development of appropriate offers.
3.2 Build Personal Attributes into Personas
3.2.1 Demographic – age, sex, education, occupation and, for B2B, company size, position in buying unit;
3.2.2 Psychographic – goals, tasks, motivation;
3.2.3 Webographics – web experience (months), usage location (home or work), usage platform (dial-up, broadband), usage frequency, favorite sites.
SUNNY
Assessment Task No 2
Identify Behaviour in Response and Purchase Value
Value = Benefits – Costs
5
SUNNY
Assessment Task No 2
Dynamic Forces
Internal Environment
Resource Analysis
Review of the technological, financial and human resources of an organisation and how they are utilised in business processes.
Financial Resources
Technology Infrastructure Resources
Human Resources
Structure
Capability Analysis Level 0
No website or social presence.
Level 1
Company places an entry in a directory website that lists company names and has reviews and photos such as Google My Business
(www.google.com/business, previously known as Google+ Local and Google Places) to make people searching the web aware of the existence of the company or its products.
Level 2
Simple static website created containing basic company contact and product information (sometimes referred to as brochureware).
Level 3
Simple interactive site where users are able to search the site and make queries t.
In an 'always on' world where channel-surfing B2B customers demand real-time responses - no matter where they are - what is the optimal role of social media marketing? Roxane Divol, a partner and leader of McKinsey's Marketing & Sales Practice, addressed this question at the ITSMA Marketing Leadership Forum and demystified the emerging role of marketing as a driver of social technologies. She also discussed the tactics and strategies B2B marketers should use to access the touchpoints and datastreams that reinforce the social consumer decision journey. This presentation provides insights into how, when, and where social media influences and uniquely engages customers, as well as current best practices for developing, launching, and demonstrating the financial impact of social media campaigns. More: http://mckinseyonmarketingandsales.com/topics/b-to-b
What is the Marketing?
What is Digital transformation means?
What is Digital Transformation for Marketing?
Understanding Digital Transformation
What are the Benefits of Digital Transformation?
Why is transformation needed now?
The first step towards transformation
The 5-step approach to digital marketing transformation
The value of digital Transformation for Marketing
The exciting implications for marketing transformation in an ever-evolving digital world
How digital transformation can revolutionize marketing
The role of digital transformation in driving customer experience
5 Big Fundamentals of Digital Marketing Transformation
The digital marketing transformation challenge
7 Roadblocks to Digital Marketing Transformation
Your 2019 Digital Marketing Transformation Strategy
Beyone Games: Using Mobile Payments to Jump-Start Customer EngagementCentric Consulting
Gaming developers have figured how to use in-app purchases to engage users and make money. Can business apps follow the same model to #ConquerAppFatigue?
In Beyond Games: Using Mobile Payments to Jump-Start Customer Engagement, hear Centric Consulting’s Digital and Mobile Practice Leader Jason Miller explain how mobile payments are emerging as a creative way to reach app-fatigued customers across industries.
You’ll learn:
• Five steps to get started with mobile payments, including how to sell it to your CEO
• Examples of how companies are using mobile payments for business apps
• Three things you can do today to decide if mobile payments are right for you
BSG: A case study in Innovation. Presented by Jurie Schoeman at the TCI Futur...Jurie Schoeman
I presented at the TCI SA 4th MOBILE FINANCIAL SERVICES OF THE FUTURE CONFERENCE on the 17th September 2014, in Sunninghill, Johannesburg. The topic was 'A case study in disruptive innovation - how to create mobile solutions that customers love using, that are good for business, and that can be built and evolved quickly and sustainably'
Big Data presence in the high volume in the data storages can help in various ways to learn more about the need and trends of the current market which will be useful for all type of organizations. Modern information technology used to analyze the relationship between social trends and market insights is a useful way to have indirectly interlinked to customers and their interests from unstructured and semi-structured data. Such analysis will give organizations a broader view towards the practical needs of customers and once banking industry or any industry could know the customers, they can serve better and with more flexibility. In this presentation, team has primarily created the platform and designed the architecture in big data technology for banking industry to maximize the users of credit card.
Customer Engagement Platform: Smarter Marketing for Better ResultsMarketo
Marketo's Senior Product Marketing Manager, Brian Glover, reviews the concept of smarter marketing for better results with Marketo's Customer Engagement Platform.
Conversant seven myths that senior marketers need to stop believingJim Nichols
Seven of the biggest digital myths that hold brands back from generating stronger ROI. Entertaining and easy to read, with concrete advice on the right way to approach new digital challenges.
Digital Doomsday - Mobile, Email and Social Media Webinar from Signal and You...signalhq
Digital Doomsday: The end of Mobile, Email and Social Media Marketing as you know it
In this informative and instructive webinar, leading agency Young & Rubicam joins us to highlight ways leading brands are achieving better results by marketing across channels.
It is becoming less effective to market within silos, as consumers cross channels to research, browse and buy all manner of products and services. Response, results and ROI all suffer, to say nothing of the redundancies and inefficiencies of using separate systems for multiple channels. The problem is well documented; however, the path forward is less clear. Digital marketers of all stripes will learn practical ways of tapping into the opportunities presented by emerging cross channel marketing solutions.
Promote your B2B eCommerce to other business owners could be a challenge. However, you can do so with digital marketing in a smart way and bring you a big ROI. Check out how now.
Our mission is to dig deeper into the social noise and provide capabilities for 1. improving social media AD ROI (ad tech) 2. bridge online with offline (omni channel) 3. manage online brand reputation (customer service)
A seminar providing an overview of multichannel customer engagement and its relevance to organisations.
Also contains some research from two seminars answering the questions 'do you have a multichannel strategy', 'what would be the benefits of multichannel', 'what are the barriers to adopting multichannel'
Contact:
@mfenna
http://about.me/markfenna
Today we are beyond the point where big data is in the prototype stage. We are entering an era where automation, integration and end-to-end solutions need to be built rapidly to facilitate disruption. Companies need to architect a
platform for Big Data (and traditional data) analytics
Similar to [Webinar] Google Consumer Surveys 2.0: Deeper Data through Innovation, Not Longer Surveys (20)
[Webinar] The Internet of Things and the Coming Data DelugeInsightInnovation
"The Internet of Things" was one of the hottest topics in 2014, and is set to grow even faster this year, as we move to a world where the internet isn't just about connecting computers, but is now connecting all of the everyday devices that we use.
[Webinar] Applications of Psycho-physiological Measures in Holistic Consumer ...InsightInnovation
HCD Research, a leader in integrating psycho-physiological measures and traditional research techniques, will show how applied consumer neuroscience can help marketers and product developers make decisions with actionable recommendations in all stages of innovation: exploration, evaluation and validation. HCD will share technology-agnostic approaches that allows for flexibility in keeping up with the latest tools and scientific research and, most importantly, focus on client needs and goals.
5 Common Concept Development Pitfalls... And How to Avoid ThemInsightInnovation
We all know the fundamentals, but sometimes we're all moving so fast we can forget. Well we're here to help! We got all our research experts in a room and asked what are the 5 most common pitfalls they see when working with our customers every day in the concept development process.
Philip Kotler Presentation - NYAMA Marketing Hall of Fame InsightInnovation
Dr. Kotler gave an expansive talk that traced the origins of modern marketing and implications for the future in his presentation at the 2014 Marketing Hall of Fame Induction Ceremony, May 28th, NYC.
Joseph Tripodi Presentation - NYAMA Marketing Hall of FameInsightInnovation
Joseph Tripodi shared his vision for global "networked" brands in his presentation at the 2014 Marketing Hall of Fame Induction Ceremony, May 28th, NYC.
[Webinar] What Top Software Firms Have to Teach Market ResearchersInsightInnovation
Agile software development has revolutionized the software industry, and shapes the programs, websites and apps that you love. Discover how agile software development has inspired the principles of agile market research.
[Webinar] Applying Neuroscience to Communications ResearchInsightInnovation
Neuromarketing is an exciting field that is redefining what we think we know about our customers, their decision-making, and the processes that govern how they think and act.
One of the most hyped topics in the worlds of marketing, technology, and consumer insights is Big Data. Join our panel of experts for a discussion that's going to clear the hype away. Gain a real perspective on the subject and a better understanding of what Big Data can deliver today.
Michael Wolfe, Bottom Line Analytics
David Johnson, Decooda
Greg Pharo, AT&T
David Weinberger, Customer Centric Strategy
Our distinguished panelists offer clear views on:
The business drivers and ROI of Big Data investment
Actual use cases, success stories, and who’s doing it today
The role of analytics in turning big data into insights
EXPERT PANEL: BIG DATA OR BIG BROTHER? ETHICS & REGULATIONS IN A DATA-RICH WORLDInsightInnovation
Big Data may be an overused buzz term, but it’s also a reality. Everyone is racing to harness the power of aggregated and synthesized data to deliver value. We’re all familiar with the debates around privacy and best practices in general, but what about highly regulated industries like healthcare, financial services, and commerce?
Join our panel of key stakeholders from the client side, technology providers, and analytics gurus as they explore the do’s, don’ts, and future possibilities of Big Data in action.
Technology Frontiers: Text, Sentiment, and Sense by Seth Grimes of Alta Plana...InsightInnovation
A basic definition: Text analytics transforms text-sourced information into data to help you generate insights that fuel better-informed business decision-making. Methods are applied to online and social information, as well as enterprise feedback, to complement and extend traditional and emerging research methods. Text analytics is the leading opinion mining technique, evolving to link emotion and intent signals to behaviors, profiles, and transactions. If text analytics isn’t part of your data toolkit, it should be; if you’re already exploiting text analytics, you’ll want to stay on top of developments. Seth Grimes, in this What’s Next talk, will tell you how.
It’s Not Mobile Research, It’s Research In a Mobile World by Bob Yazbeck of G...InsightInnovation
The ubiquity of mobile in our world is undeniable. Yet, why are we holding onto our desktop mentality when research “wants to be freed.” Using a methodological lens, see how factors such as cost, logistics and history are playing into our apprehension about mobile—but, is it legitimate or mere skepticism?
Review the top ten areas of convergence between mobile and market research
Learn how an iterative approach is critical to moving from inertia to impact
See examples of mobile research in motion
Workshop: Using Games to Explore Human Behavior by Mark Earls of I'll Have Wh...InsightInnovation
The rich flowering of contemporary behavioral and cognitive science is revealing that many of marketing’s and market research’s basic assumptions about how people do what they do (and how we might shape it) are… wrong.
This workshop encourages delegates to explore their implicit assumptions about human behaviour but in a fresh and participative way (rather than as a seminar): using the power of play and group games to experience and explore what can otherwise be rather dry and theoretical concepts.
And in order to make the output practical, Mark will encourage participants to reflect and revise any working ideas they have about human behavior and to develop a toolkit of practices and ideas to populate this new map.
This workshop is energetic, fun and participative!
Insight Innovation Challenge: Single-Source & Holistic Views Of Consumers by ...InsightInnovation
Whit.li believes that a key power of Social Media is just recently being unlocked – the power to determine the core personality traits of your consumers. In this presentation, we’ll show you how to go much deeper than demographics when examining your social audience, and how to use that power to accelerate the research process.
About Whit.li
Social data contains a goldmine of useful market insights that can provide a holistic view of the consumer. Whit.li’s ‘Brands App’ gathers massive ‘focus group” data specific to a Brand’s social following, making it simple and easy for Marketers to:
A. Segment an audience based on combinations of their real interests, lifestyle data and unique character traits, and
B. View actionable segmentation results instantly.
With Whit.li, a brand can target and engage with their audience based on who they really are.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
How to Use AI to Write a High-Quality Article that Ranks
[Webinar] Google Consumer Surveys 2.0: Deeper Data through Innovation, Not Longer Surveys
1. Google Consumer Surveys 2.0: Deeper data through innovation, not longer surveys
Monica Plaza
Head of Sales & Business Development
Paul McDonald
Product Manager & GCS Co-Founder
14. And if you really need… more questions
Mobile longitudinal surveys
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15. •Premium offering for advanced/enterprise users
•Differentiation between simple DIY tool and more advanced research platform
•Technology-driven survey customization
•Enterprise-level payment and administrative features
•Support services for premium customers
These features (and more) are part of GCS 2.0