The document discusses how marketers face challenges in delivering world-class customer experiences due to siloed data and systems. It introduces the Oracle Marketing Cloud as a solution that unifies marketing data and applications, allows engagement across channels, and provides analytics to empower marketers. Key features include data management, cross-channel marketing, campaign management, and an open platform that integrates various partners and applications. The solution aims to provide marketing simplicity, customer centricity, and enterprise readiness.

1. BUSINESS CHALLENGE:
Broken Marketer Experience Fuels a Broken Customer Experience
While 89% of marketing leaders believe they must provide a world-class customer experience to differentiate their products
and services in the digital age, only 20% believe they’ve had success in delivering on the promise.1
The main thing
preventing their success: A broken marketer experience.
Nearly 90% of today’s marketers say they have internal silos linked to marketing channels.With disparate data spread across the
enterprise, 82% of CMOs lack one synchronized view of customer interactions.2
Making matters worse is a complex marketing
ecosystem, filled with thousands of disparate marketing data, application and media providers.The result: marketers struggle to
target the right audience across channels, resulting in low conversion rates, short customer relationships and lost revenue. In fact,
nearly 94% of consumers have discontinued their relationship with a brand because of an irrelevant experience.3
1
Gartner
2
Forrester
3
Blue Research
SOLUTION:
The Oracle Marketing Cloud
The Oracle Marketing Cloud empowers marketers to deliver
a world-class customer experience by unifying their data,
engaging the right audience, and analyzing performance across
their paid, owned and earned media. By providing an enterprise-
ready platform that marketers love and IT trusts, marketing
leaders can target the right audience across channels, grow
revenue, and build customer relationships that last.
In addition to providing marketers with the richest set of
out-of-the-box solutions, the Oracle Marketing Cloud’s open
platform tames the complexity of the marketing ecosystem by
providing hundreds of pre-integrated media, advertising, data,
and application providers.This not only extends the marketer’s
reach today, but it also allows them to plan for the new digital
channels, applications and data sources of tomorrow that they
need to sustain competitive advantage. Because it’s part of the
Oracle CX suite, marketers can also integrate with the sales,
service and commerce applications across their enterprise to
ensure seamless customer interactions.
The Oracle Marketing Cloud
The Oracle Marketing Cloud empowers marketers to lead the customer experience by
centralizing their marketing data, applications, and media under one platform.
Marketing Simplicity. Customer Centricity. Enterprise Ready.
ALL MARKETING CHANNELS
ALL MEDIA
PAID OWNED EARNED

2. THE ORACLE MARKETING CLOUD | 2
LEAD MANAGEMENT
Leverage sophisticated lead
management and lead scoring
to nurture customers along a
considered purchase. Easily modify
lead scores and nurturing tracks.
Build relationships that last and
generate sustainable revenue.
THE ORACLE MARKETING CLOUD SOLUTIONS
DATA MANAGEMENT
PLATFORM
Unify marketing data under one
platform. In addition to owned 1st party
data, get instant access to 700 million
anonymous customer profiles from
dozens of branded data providers.
Activate audience data across paid
media campaigns running in display,
paid search and social channels.
CROSS-CHANNEL
MARKETING
Orchestrate individualized experiences
for customers across key digital
channels, including email, mobile
SMS, push, and display advertising.
Leverage rich behavior data to create
better customer paths that deepen
the customer relationship.The Oracle
Marketing Cloud features customized
Cross-Channel solutions for both B2C
and B2B Marketers.
CAMPAIGN & PROGRAM
MANAGEMENT
With Oracle’s Actionable Customer
Profiles at the center, architect
marketing programs and multi-
stage campaigns based on customer
behaviors, preferences and attributes.
With an easy point-and-click interface
that creates marketing simplicity, teams
can built sophisticated campaigns that
drive better customer experiences.
SOCIAL MARKETING
With latent semantic analysis, Oracle
Social Listening and Social Analytics
taps into rich social data to glean key
insights about customers. Engage
customers across paid, owned, and
earned social channels.
CONTENT MARKETING
Make content a strategic asset by
making it easier for marketing teams
to create it, map it to key stages in
the customer lifecycle, and publish it
across channels.
MOBILE MARKETING
Craft SMS messages and push
notifications to reach customers
in real time. Make them part of an
orchestrated program or campaign to
ensure messaging consistency.
RICH ANALYTICS
Analyze audience data and revenue
potential. Measure customer
engagement across digital channels
such as email, mobile, web and
display. Attribute revenue for
marketing and demonstrate value.
APPCLOUD
Leverage the Oracle Marketing Cloud’s
open platform by tapping into hundreds
of pre-integrated apps, media and
advertising platforms that marketing
teams rely on today from around the
marketing technology landscape.
The Oracle Marketing Cloud delivers marketing simplicity for teams, customer centricity for relevant
audiences, and enterprise readiness for IT.

3. THE ORACLE MARKETING CLOUD | 3
AN OPEN PLATFORM BUILT FOR MARKETERS
With an open platform that marketers love and IT trusts, the Oracle Marketing Cloud delivers
world-class solutions out-of-the-box alongside pre-integrated data, applications and media
partners. The Oracle Marketing Cloud allows the marketers to maximize the investments they
have today, while being ready for the ones that come tomorrow.
UNIFY DATA ENGAGE AUDIENCE ANALYZE PERFORMANCE
Third-Party Data
Branded Data
Unbranded Data
Web Analytics
Predictive Analytics
Attribution
Cross-Channel Analytics
Social Analytics
Audience Analytics
Content Analytics
Media & Ad
Partners
Search
Display
Paid Social
Data Management
Platform
Oracle Social
Listening
Cross-Channel
Marketing
Social Engagement
Content Marketing
Campaign
Management
Lead Management
EARNEDANDOWNEDPAID
ORACLE
MARKETING
CLOUD
APPCLOUD
& ORACLE
DATA CLOUD
WEB MOBILE SOCIAL EMAIL COMMERCE SALES DISPLAY

4. THE ORACLE MARKETING CLOUD | 4
One Platform for Paid,
Owned and Earned Media
By empowering marketers to centralize
their data and orchestrate experiences
across any channel, they can optimize
their spend and grow revenue across
their media investments.
The Most Actionable
Marketing Ecosystem
Hundreds of marketing data,
application and media providers
helps marketers unify their
marketing resources and build
better customer experiences
without requiring help from IT.
Most Open, Enterprise
Ready Marketing Platform
The Oracle Marketing Cloud handles
more than 1 billion orchestrated
customer experiences, processing
trillions of data events a month. Part
of the Oracle customer experience
suite, it can integrate with Oracle sales,
commerce, and service applications
that power the customer experience.
WHY THE ORACLE MARKETING CLOUD?
REAL CUSTOMER RESULTS
Increase Attributable Revenue
THOMSON REUTERS
DOLLAR THRIFTYWHOLE FOODS
EPSON
Drive Engagement
Grow Revenue Per Email
Improvement in Conversions
+175%
+400%
+47%
+22%
Learn more about Oracle Marketing Cloud at: oracle.com/marketingcloud