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Winning Digital Services in the
Mobile Race
Cairo Cristal Academy
04│06│2015
01
Mobile
Insight 02
Mobile
Activation 04 Mobile Trends03
Mobile
Engagement
01
Mobile
Insight 02
Mobile
Activation 04 Mobile Trends03
Mobile
Engagement
Mobile “Channels”
Search and
“MobileGeddon”
Do your website pass the “Google
Mobile Friendly” test?
Google provide two mobile testing
tools.
Activate the green buttons in order to
test your clients web site.
Mobile Solution
Case - GSK
You can customize and optimize your
mobile version of your website and add
mobile specific plugins.
You can add a custom design with your
logo, color theme, styling and selected
content from your current site.
You can also style your pages with our
visual CSS editor or even add Javascript.
add Google Adsense and Analytics with
the ID.
Once you have created the
mobile version of your site, it
will automatically look great
on all devices.
The Mobile Engine can
detect more than 14,000
combinations of handsets
and browsers, including
Samsung, iPhone, Android,
Blackberry, Nokia, Motorola,
and Sony Ericsson.
No matter how customers
access your mobilized site, it
will be optimized for their
device.
We also will add some
mobile specific plugins.
Mobile Plug-ins
01
Mobile
Insight 02
Mobile
Activation 04 Mobile Trends03
Mobile
Engagement
Mobile Live Audience
Targeting
Fencing Strategies
Example: Cairo & Auto dealers
Target Audiences Example: Moms
Behavioral
targeting
Mobile Live Audience
Targetting requires Dynamic
content
01
Mobile
Insight 02
Mobile
Activation 04 Mobile Trends03
Mobile
Engagement
Programmatic Ads –
Custom Audiences by
Connecting Data
& Creative
Dynamically programmed ads are
relevant, up to date and with content
Perfectly tailored to the individual user
and the user situation.
Audience Data
Use existing audience data with creative
elements to make ads relevant for
specific audiences.
Context Data
Use time, location, weather, placement,
device type or device platform to build
messaging relevant to these contexts.
Event-specific messaging driven
by location (San Francisco, CA)
Messaging specific to the
audience segment (men)
Video content defined by the
audience (men)
Color driven by weather
(sunny)
San
Francisco
Male
Sunny
New
York
FemaleRain
Data
Inputs
Overview of the standards available in
Programmatic Ad Composer
TIME
Modify the ad content based
on time of day, day of week,
or a specific span of time
PLACEMENT
Tailor ad content specific to
where it is displayed
WEATHER
Adjust the ad based on current
conditions: precipitation,
temperature and wind data
DEVICE TYPE
Make messages specific to the
device they are delivered on
DEVICE PLATFORM
Adapt ads to the
device platform
LOCATION
Customize ad content
to country, state, or city
Define conditions based on
signals to vastly improve
creative relevancy
Preview simulations in AdComposer
before launch
Analytics on impact of data
Thanks!
Steffen Krabbenhoft
Head of Mobile EMEA
MediaCom
steffen.krabbenhoft@mediacom.com
+45 26858585

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Cairo Cristal Academy - Steffen Krabbenhøft, Mediacom Mobile

  • 1. Winning Digital Services in the Mobile Race Cairo Cristal Academy 04│06│2015
  • 2. 01 Mobile Insight 02 Mobile Activation 04 Mobile Trends03 Mobile Engagement
  • 3. 01 Mobile Insight 02 Mobile Activation 04 Mobile Trends03 Mobile Engagement
  • 6. Do your website pass the “Google Mobile Friendly” test? Google provide two mobile testing tools. Activate the green buttons in order to test your clients web site.
  • 7. Mobile Solution Case - GSK You can customize and optimize your mobile version of your website and add mobile specific plugins. You can add a custom design with your logo, color theme, styling and selected content from your current site. You can also style your pages with our visual CSS editor or even add Javascript. add Google Adsense and Analytics with the ID.
  • 8. Once you have created the mobile version of your site, it will automatically look great on all devices. The Mobile Engine can detect more than 14,000 combinations of handsets and browsers, including Samsung, iPhone, Android, Blackberry, Nokia, Motorola, and Sony Ericsson. No matter how customers access your mobilized site, it will be optimized for their device. We also will add some mobile specific plugins. Mobile Plug-ins
  • 9. 01 Mobile Insight 02 Mobile Activation 04 Mobile Trends03 Mobile Engagement
  • 12. Example: Cairo & Auto dealers
  • 15. Mobile Live Audience Targetting requires Dynamic content
  • 16. 01 Mobile Insight 02 Mobile Activation 04 Mobile Trends03 Mobile Engagement
  • 17. Programmatic Ads – Custom Audiences by Connecting Data & Creative Dynamically programmed ads are relevant, up to date and with content Perfectly tailored to the individual user and the user situation. Audience Data Use existing audience data with creative elements to make ads relevant for specific audiences. Context Data Use time, location, weather, placement, device type or device platform to build messaging relevant to these contexts. Event-specific messaging driven by location (San Francisco, CA) Messaging specific to the audience segment (men) Video content defined by the audience (men) Color driven by weather (sunny) San Francisco Male Sunny New York FemaleRain Data Inputs
  • 18. Overview of the standards available in Programmatic Ad Composer TIME Modify the ad content based on time of day, day of week, or a specific span of time PLACEMENT Tailor ad content specific to where it is displayed WEATHER Adjust the ad based on current conditions: precipitation, temperature and wind data DEVICE TYPE Make messages specific to the device they are delivered on DEVICE PLATFORM Adapt ads to the device platform LOCATION Customize ad content to country, state, or city
  • 19. Define conditions based on signals to vastly improve creative relevancy
  • 20. Preview simulations in AdComposer before launch
  • 22. Thanks! Steffen Krabbenhoft Head of Mobile EMEA MediaCom steffen.krabbenhoft@mediacom.com +45 26858585