PepsiCo on Mobile & Millennials at the #MobiU2013 Summit, 9/26 in Chicago
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PepsiCo case studies on how they’re using using to engage the Millennial consumer. You will see how mobile can be used to support product launches, intercept shoppers in-store and drive top-line sales. Case studies will cover multiple brands within PepsiCo’s stable including Pepsi, Tropicana and Frito Lay.
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The document outlines a presentation given by Hugh Park Jedwill, the Executive Director of the Heartland Mobile Council, at an event called MobiU2014. The presentation discusses how technology is accelerating behavioral changes in consumers and how brands can leverage insights into these new behaviors to be successful. It notes how mobile technology has expanded beyond phones and tablets to include wearables, connected devices, and future technologies. The presentation also explains how these rapid technological changes outpace what brands and even the military can develop on their own, and that understanding and capitalizing on shifting consumer behaviors presents major business opportunities.
Mobile March conference - Mobile Behaviors, Innovations & Insights
On one hand we're seeing unprecedented innovation in mobile technologies. On the other we're seeing unbelievable changes in consumer behavior. They are tied together and Hugh Park Jedwill, found and Executive Director of Heartland Mobile presented the ramifications of this and how brands can take advantage of this.
MobiU2013 Webinar: Mobile & Moms
How are moms engaging with mobile as they research, shop and purchase products for their family? The U.S. mom wields $2.4 trillion dollars of buying power, however her attention is fractured between work, play and screens. Today, more moms own smartphones than the general population. Seven out of eight (87%) moms now have smartphones up from 65% in 2012. Six out of ten (61%) have tablets up from 29% prior year. Not only has penetration of mobile devices increased, but the time of usage and the breadth of how they are used has grown dramatically.
Join the Heartland Mobile Council as we present an educational experience on the latest insights, research and best practices to engage with moms via mobile. Learn from the latest insights from BabyCenter’s 2013 Mobile Moms Report just issued in September. This webinar will help you understand how best to use mobile to connect with the busy 21st century mom.
MobiU2013: Mobile Path to Purchase: Forrester's Mobile Mind Shift
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Mobile2Reality Pitch Winner - Blue Daring
This document discusses strategies for integrating mobile technology to drive sales and modernize a brand facing declining category sales. It recommends using mobile apps like a rice and pasta timer and meal planner to make the consumer's life easier and be useful in her cooking. These apps would allow the brand to be where the consumer plays on her mobile device and potentially break into her purchase routine by using geo-location to drive in-store sales. The next steps outlined are to select a test market, identify retailers and set baselines and metrics, build a initial version of the mobile app, and prepare a launch vehicle to deploy the strategy.
Mobile Privacy & Litigation presented by Sedgwick at the #MobiU2013 Summit, 9...
Privacy, particularly on location, is a huge area of concern for all major brands. The opportunity is so big that it’s hard to pass up use of consumer mobile data. But with so much at stake, you don’t want to overplay your hand and get into a legal quagmire. Matthew will cover the latest in the every-changing legal landscape of mobile marketing. This information session covers (a) an overview of the legal framework affecting mobile marketing, (b) federal and state enforcement measures and expectations, (c) emerging issues in mobile privacy expectations, including location-based ads, (d) recent rulings and implications relative to the TCPA.
PepsiCo Rice A Roni Pitch Competition Background at the #MobiU2013 Summit, 9/...
The HMC has partnered with PepsiCo to create a Pitch Competition with a real contract and $15K at stake. Chicago’s best mobile minds will compete to create campaigns that best demonstrate the power of mobile to reality. The finalists will pitch live at 5pm and the winner will be announced at the end. This morning briefing will provide, to the Summit audience, the details of the challenge.
Kimberly-Clark on Mobile & Hispanics at the #MobiU2013 Summit, 9/26 in Chicago
Este documento presenta un enfoque evolutivo para los hispanos y la movilidad. Resume que la población hispana en Estados Unidos representa el 17% y que el 80% de los hispanos usan redes sociales. Además, los hispanos sobresalen en el uso de dispositivos móviles. El documento enfatiza la importancia de adoptar un enfoque integral de mercado total para conectarse con los consumidores hispanos de manera efectiva a través de canales móviles y de redes sociales.
State of the Mobile Industry by Nielsen at the #MobiU2013 Summit, 9/26 in Chi...
Mark provides the the mobile industry’s latest stats and trends that are framing the mobile opportunity and driving strategic decisions for marketing plans. If you need the latest numbers to help build/justify your mobile campaign, then you can’t miss this!
Location Behaviors by Univ. of Michigan - Flint professor, Sy Banerjee at #Mo...
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Hugh Jedwill, Executive Director, Heartland Mobile Council, closes the 3rd Annual Mobile University Summit
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The document discusses Deloitte's Mobile Influence Survey and its key findings. The survey found that 28% of consumers use mobile devices to aid in-store shopping and estimated the "Mobile Influence Factor" by retail category. It determined that mobile currently influences around 5% of total US retail sales ($158 billion) and this could grow to 17-20% of sales by 2016. The document concludes that mobile is transforming the physical store experience and retailers who provide tailored mobile apps will have an advantage in influencing consumer purchases.
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This document discusses United Airlines' efforts to engage 24/7 travelers through mobile technologies. It provides an overview of United's global operations serving hundreds of thousands of customers daily. It then discusses United's history of self-service options and the results of surveys showing business and leisure travelers want mobile access to flight information and updates. The document outlines United's mobile website and apps for iOS and Android that provide functionality like booking, account access, flight status notifications, and mobile boarding passes. It also shares metrics on traffic to the mobile site and discusses tools and features targeted at business travelers.
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Kyle Mengwasser of Kimberly-Clark presented at the #MobiU2012 conference on how mobile is changing how brands communicate with mothers. The presentation covered mobile trends, how mothers use mobile devices, and Kimberly-Clark's mobile strategies for brands like Huggies, Cottonelle, and Poise. Key takeaways included understanding how mothers use mobile, testing mobile strategies, focusing on both children and parents, and recognizing mobile as a key part of omni-channel marketing.
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What will you get from this session?
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Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
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PepsiCo on Mobile & Millennials at the #MobiU2013 Summit, 9/26 in Chicago
- 1. Produced by the Heartland Mobile Council Mobile & Millennials Jen Song, Marketing Manager, PepsiCo Russ Fliegler, Sr. Marketing Manager, PepsiCo @pepsico Event hashtag #MobiU2013
- 3. #MobiU2013, @pepsico ampm Mobile Coupon • Drive trial and awareness of new innovation: Mountain Dew Kickstart • Offer ampm shoppers value
- 4. #MobiU2013, @pepsico 7-11 AMP Energy Powerdash Game • Drive traffic to 7-11 • Engage with AMP Energy consumers in a fun way
- 5. #MobiU2013, @pepsico Frito Lay Back to School AR Program • Partnership with Skylanders • Create an in-store scavanger hunt and retail experience • Drive incremental displays Open the app and scan POS or specially marked bags! 2 Download our Skylanders Giants 3D Adventure 1 APP Icon Experience the magic and share with your friends over e-mail, Facebook, or Twitter! 3
- 6. #MobiU2013, @pepsico 7-11 Tropicana Farmstand • Launch innovation • Drive geo-targeted foot traffic into 7-11
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