Describes 8 ways to improve a mobile customers experience:
C-U-S-T-O-M-E-R = Convenience, Utility, Showrooming, TImeliness, Offers, Mobility, Easy of Use, Relevance. It shows why experience counts more than SoLoMo technology.
Content marketing world_mobile and tablet content distribution_8_17_2012interlinkONE
Mobile and Tablet Content Distribution
September 6th – 10:30am
There is no doubt that mobile devices such as smartphones and tablets are changing the way that people consume information. The speed at which people are purchasing those items and making them part of their daily routines is happening faster than most marketers are prepared for! In this presentation, John Foley, CEO of interlinkONE and Grow Socially, will provide an overview of what needs to be done to prepare, deliver, and measure content that is tailored for the mobile audience.
John will cover items such as:
How to develop a strategy to reach your mobile audience
Options for building mobile websites, landing pages, blogs, and more
Best practices for integrating mobile with other distribution channels, such as print and email
Considerations regarding building a mobile App vs. a mobile website
And more!
We hope that you will join us as you look for ways to reach the growing mobile audience!
Describes 8 ways to improve a mobile customers experience:
C-U-S-T-O-M-E-R = Convenience, Utility, Showrooming, TImeliness, Offers, Mobility, Easy of Use, Relevance. It shows why experience counts more than SoLoMo technology.
Content marketing world_mobile and tablet content distribution_8_17_2012interlinkONE
Mobile and Tablet Content Distribution
September 6th – 10:30am
There is no doubt that mobile devices such as smartphones and tablets are changing the way that people consume information. The speed at which people are purchasing those items and making them part of their daily routines is happening faster than most marketers are prepared for! In this presentation, John Foley, CEO of interlinkONE and Grow Socially, will provide an overview of what needs to be done to prepare, deliver, and measure content that is tailored for the mobile audience.
John will cover items such as:
How to develop a strategy to reach your mobile audience
Options for building mobile websites, landing pages, blogs, and more
Best practices for integrating mobile with other distribution channels, such as print and email
Considerations regarding building a mobile App vs. a mobile website
And more!
We hope that you will join us as you look for ways to reach the growing mobile audience!
There is no doubt that mobile devices such as smartphones and tablets are
changing the way that people consume information. The speed at which people are purchasing those items and making them part of their daily routines is happening faster than most marketers are prepared for! In this presentation, John Foley, CEO of interlinkONE and Grow Socially, will provide an overview of what needs to be done to prepare, deliver, and measure content that is tailored for the mobile audience.
MobiU2013 Seminar: Mobile Millennials - PresentationKimberly-Clark
Mark Sneathen, SVP Media Analytics at Nielsen, provides an overview of the Mobile Millennial and their interesting behaviors at the MobiU2013 Seminar: Mobile Millennials, March 28, 2013
You see them everywhere in the past few months. Those funny looking squares printed on signs, flyers, billboards and even the side of trucks. These QR Codes, or Quick Response Codes, can be used like a computer macro to deliver a variety of information whether a video, website, contact info or even a phone call. Are QR Codes and their cousins, 2D codes, the new shiny object? What value can they provide to you as a marketer? Learn about how to strategically use QR/2D codes and create real value with them for your brand.
Hi Greg and Monica,
I've animated and cleaned up some punctuation in your slides Greg.
Monica - we've updated your section and I've added your talking points in the notes section.
We have minor editing left,but almost there. Thanks very much. Talk to you on Tuesday at practice. Regards, Darlene
I am looking for a few dedicated people that want to help make Mobile University Summit 2013 the best mobile marketing event yet. We have had 3 years of successful events so we have a great history to build upon. I need you to contact me if you are interested in helping by being a member of the Mobile University Summit 2013 Event Team.
Lecture for Northwestern's 1st Mobile Marketing ClassKimberly-Clark
The Heartland Mobile Council has helped Northwestern with its first Mobile Marketing class. On 7/23/13, the HMC's Executive Director gave a presentation to the class on Mobile Behaviors & Technologies.
Modern Digital Design: The power of Responsive DesignValtech UK
You've probably already heard of the term Responsive Design. Currently it's one of the hot topics being discussed in the digital space and something many businesses are trying to get their heads around.
So what exactly is Responsive Design? And why does it matter?
Exhibitor2011 Session: Social Media and Mobile Event Technology, Tools and Ap...Lumen Consulting
Today, native and 3rd party applications, SMS, geolocation, and social media transform an attendee's smartphone into a platform that breaks past ordinary exhibit space boundaries.
We explore key trends, case studies, and latest tech, tools, and apps.
Checkout our session site for more info and resources:
mobileexhibitor.wordpress.com
Brands+Startups - Education Session on Promotion, People & PositioninKimberly-Clark
How do you create a go-to-market presentation? Hugh Park Jedwill, founder of the Heartland Mobile Foundation and Manager Director of the Brands+Startups Challenge, draws on his Marketing experience from Kraft, Palm and P&G and his entrepreneurial experiences over the past five years to create a Go-To-Market Promotion Strategy for startups. Delivered on 9/10/14 to the Brand+Startups Class of 2014 at 1871 in Chicago.
"Mobile First" has been the latest mantra to sweep corporations, but it has created more box checking than actual results. The true value of mobile is yet unrealized - and will be until marketers "Mobilize Their Mind." This goes deeper than the technology, into anthropology and deep consumer behaviors. This presentation delves into this area where numbers matter less than developing a mindset and rich understanding of consumer behavior.
There is no doubt that mobile devices such as smartphones and tablets are
changing the way that people consume information. The speed at which people are purchasing those items and making them part of their daily routines is happening faster than most marketers are prepared for! In this presentation, John Foley, CEO of interlinkONE and Grow Socially, will provide an overview of what needs to be done to prepare, deliver, and measure content that is tailored for the mobile audience.
MobiU2013 Seminar: Mobile Millennials - PresentationKimberly-Clark
Mark Sneathen, SVP Media Analytics at Nielsen, provides an overview of the Mobile Millennial and their interesting behaviors at the MobiU2013 Seminar: Mobile Millennials, March 28, 2013
You see them everywhere in the past few months. Those funny looking squares printed on signs, flyers, billboards and even the side of trucks. These QR Codes, or Quick Response Codes, can be used like a computer macro to deliver a variety of information whether a video, website, contact info or even a phone call. Are QR Codes and their cousins, 2D codes, the new shiny object? What value can they provide to you as a marketer? Learn about how to strategically use QR/2D codes and create real value with them for your brand.
Hi Greg and Monica,
I've animated and cleaned up some punctuation in your slides Greg.
Monica - we've updated your section and I've added your talking points in the notes section.
We have minor editing left,but almost there. Thanks very much. Talk to you on Tuesday at practice. Regards, Darlene
I am looking for a few dedicated people that want to help make Mobile University Summit 2013 the best mobile marketing event yet. We have had 3 years of successful events so we have a great history to build upon. I need you to contact me if you are interested in helping by being a member of the Mobile University Summit 2013 Event Team.
Lecture for Northwestern's 1st Mobile Marketing ClassKimberly-Clark
The Heartland Mobile Council has helped Northwestern with its first Mobile Marketing class. On 7/23/13, the HMC's Executive Director gave a presentation to the class on Mobile Behaviors & Technologies.
Modern Digital Design: The power of Responsive DesignValtech UK
You've probably already heard of the term Responsive Design. Currently it's one of the hot topics being discussed in the digital space and something many businesses are trying to get their heads around.
So what exactly is Responsive Design? And why does it matter?
Exhibitor2011 Session: Social Media and Mobile Event Technology, Tools and Ap...Lumen Consulting
Today, native and 3rd party applications, SMS, geolocation, and social media transform an attendee's smartphone into a platform that breaks past ordinary exhibit space boundaries.
We explore key trends, case studies, and latest tech, tools, and apps.
Checkout our session site for more info and resources:
mobileexhibitor.wordpress.com
Brands+Startups - Education Session on Promotion, People & PositioninKimberly-Clark
How do you create a go-to-market presentation? Hugh Park Jedwill, founder of the Heartland Mobile Foundation and Manager Director of the Brands+Startups Challenge, draws on his Marketing experience from Kraft, Palm and P&G and his entrepreneurial experiences over the past five years to create a Go-To-Market Promotion Strategy for startups. Delivered on 9/10/14 to the Brand+Startups Class of 2014 at 1871 in Chicago.
"Mobile First" has been the latest mantra to sweep corporations, but it has created more box checking than actual results. The true value of mobile is yet unrealized - and will be until marketers "Mobilize Their Mind." This goes deeper than the technology, into anthropology and deep consumer behaviors. This presentation delves into this area where numbers matter less than developing a mindset and rich understanding of consumer behavior.
Mobile March conference - Mobile Behaviors, Innovations & InsightsKimberly-Clark
On one hand we're seeing unprecedented innovation in mobile technologies. On the other we're seeing unbelievable changes in consumer behavior. They are tied together and Hugh Park Jedwill, found and Executive Director of Heartland Mobile presented the ramifications of this and how brands can take advantage of this.
How are moms engaging with mobile as they research, shop and purchase products for their family? The U.S. mom wields $2.4 trillion dollars of buying power, however her attention is fractured between work, play and screens. Today, more moms own smartphones than the general population. Seven out of eight (87%) moms now have smartphones up from 65% in 2012. Six out of ten (61%) have tablets up from 29% prior year. Not only has penetration of mobile devices increased, but the time of usage and the breadth of how they are used has grown dramatically.
Join the Heartland Mobile Council as we present an educational experience on the latest insights, research and best practices to engage with moms via mobile. Learn from the latest insights from BabyCenter’s 2013 Mobile Moms Report just issued in September. This webinar will help you understand how best to use mobile to connect with the busy 21st century mom.
MobiU2013: Mobile Path to Purchase: Forrester's Mobile Mind ShiftKimberly-Clark
To help shed light on the convoluted mobile path to purchase, Jennifer Wise, Mobile Marketing Analyst at Forrester, presented their theory on the Mobile Mind Shift. She was part of our Mobile University seminar on the Mobile Path to Purchase on 10/24 in Minneapolis. The HMC partnered with Best Buy to educate over 100 marketers at their headquarters in Richfield, MN. See more here, http://bit.ly/MobiUPath
Mobile Privacy & Litigation presented by Sedgwick at the #MobiU2013 Summit, 9...Kimberly-Clark
Privacy, particularly on location, is a huge area of concern for all major brands. The opportunity is so big that it’s hard to pass up use of consumer mobile data. But with so much at stake, you don’t want to overplay your hand and get into a legal quagmire. Matthew will cover the latest in the every-changing legal landscape of mobile marketing. This information session covers (a) an overview of the legal framework affecting mobile marketing, (b) federal and state enforcement measures and expectations, (c) emerging issues in mobile privacy expectations, including location-based ads, (d) recent rulings and implications relative to the TCPA.
PepsiCo Rice A Roni Pitch Competition Background at the #MobiU2013 Summit, 9/...Kimberly-Clark
The HMC has partnered with PepsiCo to create a Pitch Competition with a real contract and $15K at stake. Chicago’s best mobile minds will compete to create campaigns that best demonstrate the power of mobile to reality. The finalists will pitch live at 5pm and the winner will be announced at the end. This morning briefing will provide, to the Summit audience, the details of the challenge.
Kimberly-Clark on Mobile & Hispanics at the #MobiU2013 Summit, 9/26 in ChicagoKimberly-Clark
We often hear how Hispanics “over index” on mobile. But what does that really mean, and how should we act on this information? Let’s uncover some insights and explore how Kimberly-Clark approaches this important consumer group.
State of the Mobile Industry by Nielsen at the #MobiU2013 Summit, 9/26 in Chi...Kimberly-Clark
Mark provides the the mobile industry’s latest stats and trends that are framing the mobile opportunity and driving strategic decisions for marketing plans. If you need the latest numbers to help build/justify your mobile campaign, then you can’t miss this!
Location Behaviors by Univ. of Michigan - Flint professor, Sy Banerjee at #Mo...Kimberly-Clark
What is all the debate on privacy about? Learn about the data that is publicly available and legal – without any hacking. By tapping into Foursquare and Twitter data, Sy Banerjee has found fascinating concrete behaviors only theorized by mobile panels at other conferences. This academic study focuses on a) What environmental aspects cause people to use the phone differently? b) What different types of user segments emerge in displaying more or less “mobile” shopping behaviors? c) How can users in each segment be characterized?
Mastercard Closing Keynote on Mobile Payments Reality at #MobiU2013 Summit, 9...Kimberly-Clark
The promise of mobile payments is just around the corner. Once it reaches scale, it will transform not just how consumer transact their purchase, it will transform what we know about purchase behavior, how we can influence loyalty and which half of our marketing budget is really working. Ed Olebe will share his knowledge of the mobile payment landscape as an executive at a leading credit card competition. More importantly, he will share his vision of how mobile payments will impact your reality – wherever you sit on your consumer’s purchase funnel.
PepsiCo on Mobile & Millennials at the #MobiU2013 Summit, 9/26 in ChicagoKimberly-Clark
PepsiCo case studies on how they’re using using to engage the Millennial consumer. You will see how mobile can be used to support product launches, intercept shoppers in-store and drive top-line sales. Case studies will cover multiple brands within PepsiCo’s stable including Pepsi, Tropicana and Frito Lay.
MobiU2013 Seminar: Mobile Hispanics - PresentationKimberly-Clark
Imran Hirani, VP of Media Analytics, provides stats and insights into the mobile behaviors of Hispanics. Presented 6/13/13 at the MobiU2013 Seminar: Mobile Hispanics at Edelman - Chicago.
MobiU2012 Summit Closing Keynote - Michael Bayle, SVP/GM of Mobile, ESPN on M...Kimberly-Clark
Michael Bayle, SVP/GM of Mobile for ESPN, closes the MobiU2012 Summit with his closing keynote on Mobile & Passion Marketing. If our brands could inspire the same passion as ESPN, you can see what the possibilities are. With mobile your brands have the potential to create passion similar to ESPN.
MobiU2012 Summit Closing Keynote - Michael Bayle, SVP/GM of Mobile, ESPN on M...
MobiU2012 Summit: Closing Notes
1. Closing Session
Hugh Jedwill
CEO, Mobile Anthem
@mobilebranding
Executive Director, Heartland Mobile Council
@heartlandmobile
#MobiU2012
Presented by the Heartland Mobile Council
3. #MobiU2012 @mobilebranding @heartlandmobile
MobiU2012 Experience Hall
• Charities
• Recycle to Eradicate Poverty
QuickTime™ and a
decompressor
are needed to see this picture.
• Tees at Risk
QuickTime™ and a
decompressor
are needed to see this picture.
8. #MobiU2012 @mobilebranding @heartlandmobile
Next: MobiU2012 Experience Hall
• Microsoft Mobile Products • Crowdsourced video content
• Mobile Couponing • Low-income job placement
• QuickPrint 1hr Photos • Conference networking & program
• Levi’s Case Study • Mobile Payments
• Event planning for Millennials • Mobile Moms
• Interactive Marketing Association • QR Contact Cards
• QR Creative Gallery
• Secure videoconferencing
9. #MobiU2012 @mobilebranding @heartlandmobile
Next: Win a Contest
• Most tweets wins an Xbox!
• Must use hashtag #MobiU2012
• Best SparkReel mVideo wins $100 Best Buy giftcard!
• Join the MobiU group on SparkReel (bit.ly/SRmobiU)
• Capture the best 30s video here at the Summit on your
smartphone (cool, funny, pithy, memorable, etc.)
• Email it to mobiu@sparkreel.com
• Subject line = video title
• Body text = video description
10. #MobiU2012 @mobilebranding @heartlandmobile
Next: Join the Mobile Movement
• Text “ANTHEM” to 41411 to receive updates
• Guaranteed no spamming
• Volunteer & Make Your Mark
• 2013: Mobile Marketing Certificate Program
• Support as a Sponsor/Partner
• Continue to Attend our events
• December Holiday party - TBA
• MobiU2013 Seminars: March, June
• MobiU2013 Summit: September