The document discusses the concepts of mobility and accessibility in transportation, emphasizing the need to balance both for optimal travel experiences. It highlights individual differences in defining accessibility, ranging from personal preferences to broader comparisons between transport modes. Additionally, it addresses the importance of the ride's experience, including comfort and service reliability.

1. Mobility vs. AccessibilityToward a theory of good transportation, including the experience of the ride itselfMarch 2011the next generation of transportation

2. MobilityAbility to readily move people from place to placeMode: How you get there?Speed: How fast?Envisioning the Next Generation of Transportation

3. AccessibilityEase to enter, reach, and useWhere can you go?What can you get to?CostEnvisioning the Next Generation of Transportation

4. Everyone is differentTo some accessibility is being able to drive to 5 different golf courses.Others simply want only their 1 favorite local pubHow do you compare the accessibility of airplanes to buses?That’s not an apples to apples comparisonDo you define accessibility by distance?Too limiting, but it gets technicalEnvisioning the Next Generation of Transportation

5. Mobility and AccessibilityMaximize Both.CarBusAirplaneAccessibilitySubwayMobilityEnvisioning the Next Generation of Transportation

6. ExperienceThe Ride ItselfComfortOptions: WiFi, Drinks, MusicStuff: What can you bring with u?Service Level & ReliabilityEnvisioning the Next Generation of Transportation

7. Toward a TheoryofGood TransportationEnvisioning the Next Generation of Transportation