The document discusses mobile apps and their impact on human lifestyle based on a survey. It begins with an introduction to mobile apps and their popularity. A survey was then conducted with 65 respondents on their mobile app usage habits and perceptions. The results showed most respondents use apps daily and they impact life significantly. Respondents reported apps help social networks but may reduce study/family time. Most prefer informative, communication and entertainment apps. The conclusion is apps have room for improvements like faster speed and more free options.
Mobile versus online: modality considerations for data qualityMerlien Institute
Mobile versus online: modality considerations for data quality
Elaine B. Coleman - Co-Founder & Chief Research Officer - Resolve Market Research
Dean Wiltse - Founder & President – Thumbspeak
Examining how technology-driven data applications have become viable options for ascertaining consumer feedback. Determining the implications for mobile applications for delivering data quality to brands. How to motivate consumers to respond quickly to branded information through channel novelty.
Mobile versus online: modality considerations for data qualityMerlien Institute
Mobile versus online: modality considerations for data quality
Elaine B. Coleman - Co-Founder & Chief Research Officer - Resolve Market Research
Dean Wiltse - Founder & President – Thumbspeak
Examining how technology-driven data applications have become viable options for ascertaining consumer feedback. Determining the implications for mobile applications for delivering data quality to brands. How to motivate consumers to respond quickly to branded information through channel novelty.
hey! We're wise little ninja, and here's a brief video of who we are and what we do! If you like it, and want to find out more, just pop over to www.wiselittleninja.co.uk, we do love a chat!
The parameters for CSCSS Intelligence Services (CIS) are defined by CSCSS leadership and our CSCSS Select Intelligence Committee which defines CIS func5ons are to obtain and provide informa5on and perform other tasks relating to the acts and intentions of attackers.
CSCSS Intelligence Services conduct our assignments and operations:
• In the interests of na?onal transna?onal level security;
• particular reference to the cyber defence, cyberlaw and related and international law and policies;
• in the interests of the economic security and national security; and
• in support of the prevention or detection of serious crime.
The explosion of mobile internet usage has enabled the mobile advertising opportunity, but as most advertising planners know, truly engaging advertising doesn’t work in silos, it works together.
The aim of this report is to show how mobile media usage works in conjunction with other media (in particular TV), and how this creates new opportunities for advertisers to influence consumers at the point of purchase (m-commerce).
To provide a global perspective the initial section of this report looks into data across: UK, US, Brazil, Indonesia, Egypt, Singapore, India, South Africa and Qatar. The second section takes a more qualitative look into the day in the life of a mobile consumer in the UK, using mobile diaries to track behaviour.
Delvinia Digital Diseases Presentation SmeiDelvinia
Adam Froman identified the six common missteps made by digital marketers that Delvinia calls “digital diseases” which can be found lurking online that wary customers avoid contact like the plague; they are as follows: Widget-it is, Obsessive Content Disorder or OCD, Data-pox, Ad-theria, Mono-typosis and Navigation Deficiency Virus (NDS).
Social media is everywhere and companies and consumers alike are constantly looking for effective ways to utilize online communities, blogs, wikis and the latest social media tools to engage audiences. With more than 300 million people engaged in social media, failing to leverage online mediums is often interpreted as taking a step backwards. It is the age of the consumer and social media has been the catalyst, effectively shifting control from management to the customer. Understanding your customer, giving them a voice and most importantly, listening to what they have to say is key to succeeding in the new digital world.
You will learn:
To effectively engage the audience. Digital marketing and social media in particular is a powerful platform that can create lasting customer relationships and generate millions of dollars for marketers, but you must make things interesting and meaningful.
How to listen to your audience(s). If someone that you do business with offers you advice on improving your business/customer relationship – listen. Maintaining an existing relationship is easier than spending time and money searching for a new one.
To be innovative. The biggest mistake a business can make is not experimenting or developing their digital marketing capabilities. If you’re not doing it, someone else will.
Research commissioned by Microsoft in December 2009 found that 79 percent of United States hiring managers and job recruiters surveyed reviewed online information about job applicants.
This research examines the expanding role of online reputation in both professional and
personal lives. It studies how recruiters and HR professionals use online reputational
information in their candidate review processes, and how consumers feel about this use of their information. It investigates the steps consumers take to monitor and protect their online reputation.
Study commissioned by Microsoft and made available for Data Privacy Day, January 28, 2010.
Mob4Hire releases Mobile Apps report from "Global Wireless Satisfaction Surve...Stephen King
In collaboration with Dr. Bob E. Hayes, PhD of Business Over Broadway, Mob4Hire’s 111-country ‘Global Wireless Satisfaction Survey’ reveals the importance of Mobile Apps on the wider ecosystem; especially network operators.
SEO in the Age of Apps | Search Engine Strategies NYC 2013Rachel Pasqua
SEO in the Age of Apps
How has the evolution of the mobile apps changed search? Niche mobile search apps are supplying consumers with options to find what they're looking for faster and more efficiently than ever before and to make the most of this opportunity, marketers needs to rethink their approach and expand their efforts beyond the mobile browser.
Building Community in the Digial Marketplace - What's a Y to Do?Steve Drake
Building Community in the Digital Marketplace: What's a Y to Do is designed for senior managers at YMCAs. This is NOT a how to decision but rather focuses on what and why.
Users are reaching for mobile devices numerous times every day specifically to use mobile apps. The power and
freedom of connected mobile computing continues to raise expectations but users have little patience for problematic
apps. Mobile device users heavily rely on peer reviews and star ratings to help them choose their apps. Once a
mobile app is installed, that app is judged for its speed, responsiveness and stability which define the user experience
and overall satisfaction. Yet this study finds that users are experiencing app issues regularly. Critically, this report
reveals that apps that exhibit issues are quickly abandoned after just a couple of occurrences.
For a company who creates mobile apps, while good performance can lead to satisfied user and app downloads,
poor performance will result in quick app abandonment. The findings indicate that the key to loyal customers from
mobile apps is directly related to the mobile app performance, stability and resource consumption. Metrics defining
the mobile app user experience must be measured from the customer’s perspective and ensure it meets or exceeds
expectations at all times. The consequence of failing to meet user expectations is not only app abandonment – it also
leads to a tarnished brand with lost revenue opportunities from both current and future users.
Mobile-Friendly Email: Trends and Best Practices [Webinar with ActOn Software]Litmus
More business prospects are opening email on mobile devices than through traditional webmail on a browser. It’s becoming increasingly imperative to provide the right content, in the right format, at the right time.
Justine Jordan and Janelle Johnson provide an overview of what marketers need to know about making email more mobile-friendly, as well as some simple steps to take in managing email marketing campaigns.
Topics include:
How to make email more mobile friendly
Best practices for mobile email
The future of mobile email
And more!
Conversation Index Q3 2011 gewährt überraschende.
Einblicke in das Verbraucherverhalten.
5,8 Mio. Einzeldaten aus 210 Ländern. Echte, nutzbare Ergebnisse.
In jedem Quartal werten wir die Millionen von Verbrauchergesprächen aus, die es inzwischen online gibt, und leiten daraus verwertbare Erkenntnisse ab. Der Index Q3 2011 gewährt u. a. folgende wichtige Einblicke:
-Der über Benutzer von Mobilgeräten erwirtschaftete Umsatz hat sich dieses Jahr verdreifacht. Verbraucher verwenden ihre Mobilgeräte inzwischen nicht nur zum Abrufen von Informationen, sondern auch für Bestellungen, zum Hinterlassen von Feedback und für vieles mehr. Verfügen Sie über eine Strategie für Mobilgeräte?
-Langjährige Kunden von Finanzdienstleistern geben Produkten eine um 8 Prozent geringere Bewertung als neue Kunden — – und tragen mehr nutzergenerierte Inhalte bei. Wie zufrieden sind Ihre langjährigen Kunden?
-Der Lebenszyklus der Verbrauchermeinung zu Produkten folgt einem vorhersehbaren Muster, das in allen Phasen der Produktentwicklung berücksichtigt werden kann. Welche Auswirkungen hat die Meinung der Verbraucher in frühen und späten Phasen auf Ihre derzeitigen – und künftigen – Innovationen?
Und das ist noch nicht alles. The Conversation Index ist nicht nur eine Sammlung von Social-Media-Daten: Wir ermitteln wichtige Erkenntnisse, die sich für Ihr Geschäft auswerten lassen und direkt auf authentischem Kundenfeedback beruhen.
2. Work Flow
Survey
Introduction Objective Mind map Conclusion
results
3. The Introduction of Mobile
Apps
A mobile application (or mobile app) is a software
application designed to run on smartphones, tablet
computers and other mobile devices.
They are available through application distribution
platforms, which are typically operated by the owner
of the mobile operating system, such as the Apple
App Store, Google Play, Windows Phone Store and
BlackBerry App World.
Some apps are free, while others have a price.
4. The Introduction of Mobile
Apps
The popularity of mobile
applications has continued to
rise, as their usage has become
increasingly prevalent across
mobile phone users.
5. The Introduction of Mobile
Apps Various types of mobile apps
- informative/entertaining/communication
etc…
Mobile Apps is changing our human lifestyle
- Many people like using apps
- 11 billions apps have been downloaded
- People spent 2.7 hours on mobile phone
everyday
- A mobile purchase is made every second
on eBay
7. Objective
∵The prevalence of mobile apps
to figure out the influences of mobile apps
towards human
to explore mobile apps’ benefits and costs
to see if there is any room of improvements for
mobile apps
9. Survey results
Among 71 respondents in our
questionnaire, 6 of them are
incomplete. Hence, we are
now going to utilize 65
interviewees’ result for
analysis.
10. the use of mobile apps
become more prevalent
Q1.do you have a habit of using Q2.how often do you use
mobile apps? mobile apps everyday?
37%
17%
24%
19% 20%
yes
no
83% 0%
none 1-5 times 6-10 11-20 >20 times
times times
11. the significance of mobile
apps has risen recently (62%=
with implication)
Q4.To what extent do you think mobile apps affect your
Q3.When you are incapable of using
life? (1 = least affected , 5 = most affected)
mobile apps , will you have the following
33%
conditions? 32%
7%
11% 11% 13%
8% 6% 33%
1
2
20% 3
4
5
27%
12. Communication
as compared with texting or
calling, communication apps can provide a free-of-
charge opportunity for people to integrate with the
others
Q5.Have you ever used the apps that can Q6.Hence, what are the reasons for
link up with or connect with people? (e.g. using the apps mentioned above
Whatsapp, Facebook,Twitter)
38% question?
21%
13% 13% 13%
7%
2%
Yes
no
93%
13. with progression of communication skills (owing to the
widely usage of the mobile apps), social network has been
improved as well.
Q7.Regarding to previous question, to what Q8.Do the above apps cause any
extent do you think the apps mentioned in Q5
help you to widen your social network? (1= influence to your communication
lowest mark, 5= highest mark) skills?
7%
1 62%
33% 13%
2 28%
20%
3 10%
27% 4
5 With With No change
improvement regression
14. Information apps
Q9.Have you ever used Q10.Which of the following are the
rationals for you to use information apps?
informative (e.g. Dictionary, Wikipedia, News, E-book)
apps?(e.g.Dictionary , News , E- 45%
book) 16%
24%
15%
11%
yes
89% no
15. Informative apps provide with a number of references
yet, they may not worth referencing due to the inaccuracy
of data
Q12.Through using informative apps, do
Q11.Have you ever received
you think you can receive multiple
inaccurate data from informative information?
apps?
70%
60% 13%
63%
50%
40% yes
30% 37% no
20%
10% 87%
0%
yes no
16. In spite of the convenience of E books, Books still cannot be
replaced due to people’s habits.
Q13.Which one do you
prefer, E-books or books?
72%
Q15.What are the reasons for
28%
choosing Books?
2%
Habits
E-books Books 28% 38%
Increase reading and
learning motivation
Less harm towards
32% eyes
Others:
17. Entertainment
Q16.Have you ever used
entertaining apps?(e.g.Angry
birds)
13%
yes
87% no
Q17.Hence , what are the reasons
for using entertaining apps?
Relax
5%
Peer influence(e.g.
40% 48% herd mentality)
Kill time
7%
18. Q18.Do entertaining apps bring
you any negative implication?
60%
40%
Q19.What are the negative effects?
39%
yes no
26%
19%
16%
Decrease time to Decrease time to Decrease time to Addiction
study communicate with interact
family and friends
19. Overall
Q21.Do you think there is any room Q22.Hence , if yes , what are the
of improvement for current mobile reasons?
apps?
Quicker loading
speed
83% 24%
33%
Better
quality(e.g.without
17% bugs)
43% Increase the number
of free-of-charge
apps
yes no