The document discusses the benefits of developing a mobile app for a business. It notes that the mobile industry is growing rapidly, with over 20 billion apps downloaded, and by 2013 mobile devices are projected to outsell computers. Developing a mobile app allows a business to reach customers anytime through features like push notifications, coupons, menus and reviews. It argues that mobile apps make it easy for customers to access business information and interact with the brand through their phone.