Turkcell Technology Summit

1. MOBILE IS TRANSFORMING THE SHOPPING EXPERIENCE ON & OFFLINE
Nov. 2014

2. AMAZON’S ONLINE SALES DWARF THE COMPETITION
Online sales will reach over$6B in Turkey by 2017.

3. HOW MOBILE IS GOING?
Total smartphones in the world will reach 4,5 billion in 2017 and in Turkey, this will reach around 60 million

4. MOBILE IS THE MOST IMPORTANT INFLUENCER ON SHOPPING

5. SHOPPERS DECIDE USING M -COMMERCE
90% of smartphone shoppers use their phone for pre-shopping activities.

6. M-COMMERCE IS NOT AN ALTERNATIVE OF E-COMMERCE, IT IS NECESSITY.

7. M-COMMERCE WILL BLOW BUYING EXPERIENCE
* Resource: BI Intelligence

9. Proximity Marketing
Check-in Coupons
Customized Discounts
Indoor Location
Contactless Payment
IN-STORE MICROLOCATION EXPERIENCE WITH iBEACON TECHNOLOGY

10. WHAT ABOUT TURKEY?
SHOPPING BEHAVIOURS IN TURKEY

11. AND UP TO %30 FOR VERTICAL & COUPONING MODEL BUSINESSES
IN TURKEY, INSTANT DELIVERY FIRMS’ %40 -%45 ORDERS COME FROM MOBILE

12. EVERY 100MS INCREASE IN LOAD TIME DECREASES SALES BY 1%

13. M-COMMERCE IN TURKEY HAS A 6% SHARE ON E-COMMERCE, WHICH MAKES ONE OF THE LEADERS IN EUROPE

14. IN-STORE PURCHASING BY COUNTRIES
0,0%
5,0%
10,0%
15,0%
20,0%
25,0%
30,0%
35,0%
France
Germany
Spain
Turkey
UK
USAPurchasing onbusiness in-store after searching on mobile
2011
2012
2013

15. MOBILE PURCHASING BY COUNTRIES
0,0%
5,0%
10,0%
15,0%
20,0%
25,0%
30,0%
35,0%
40,0%
France
Germany
Spain
Turkey
UK
USAPurchasing onm-commerce after searching on mobile
2011
2012
2013

16. 0%
5%
10%
15%
20%
25%
30%
35%
40%
2011
2012
2013Mobile Purchase on Smartphone
MOBILE PURCHASE ON SMARTPHONES IN TURKEY

17. AFTER YEARS OF M-COMMERCE EXPERIENCE, TMOB OFFERS A READY TO USE M-COMMERCE PLATFORM FOR YOU!

18. TMOB M-COMMERCE PLATFORM
t APPZ

19. •FULL NATIVE
•JUST WITHIN HOURS
•NO NEED EVEN A LINE OF CODE
•iOS & ANDROID PLATFORMS SUPPORTED
CREATE YOUR NATIVE M-COMMERCE APP LESS THAN 1 DAY!

20. WHAT MAKES T-APPZ SPECIAL FOR YOU?
Design your m-commerce app just in hours and publish on AppStore and Google Play.
No need to write even a line of code.
Anyupdatesyoumakearereflectedimmediately.
t-appz also works with test automation system and your app is being tested by more than 100 devices!
You can previewyour app instantlybefore you launch your app.
FAST
SIMPLE
APP PREVIEW
LIVEUPDATE
TEST AUTOMATION

21. T-APPZ DEMO

22. t-appz.com
sales@t-appz.com
Nov.2014