This document summarizes a webinar on how location-based services are transforming mobile marketing. It provides statistics on mobile phone usage worldwide and in the US. It also shares facts on consumer mobile behaviors like using mobile phones for shopping and looking up local business information. The webinar discusses how these location-based capabilities allow marketers to more effectively target consumers on their mobile devices.

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2. Social Media Today presents:
Marketing Goes Mobile - and Local:
How Location-Based Services Transform Mobile
Marketing
Brought to you by
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3. How to Participate
• Submit your questions in the GotoWebinar presentation
window
• Follow along and share your thoughts on Twitter at
#SMTlive
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4. About the Moderator
Paul Dunay is an award-winning B2B marketing expert with
more than 20 years’ success in generating demand and creating
buzz for leading technology, consumer products, financial
services and professional services organizations. Paul is the
Global Vice President of Marketing for Maxymiser, a leader in
web optimization and analytics, and author of five “Dummies”
books: Facebook Marketing for Dummies (Wiley 2009), Social
Media and the Contact Center for Dummies (Wiley Custom
Publishing 2010), Facebook Advertising for Dummies (Wiley
2010), Facebook Marketing for Dummies 2nd Edition (Wiley
2011) and Facebook Marketing for Dummies 3rd Edition (Wiley
2012). Follow him: @PaulDunay
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5. Our Speakers
Jeanne Hopkins, CMO & EVP of SmartBear @jeannehopkins
Arnaud St-Paul, CEO of Smartsy @smartsycorp
Kathy Leake, President and Co-Founder Local Response @LeakeKathy
Steffan Berelowitz, CEO of Bluetrain Mobile @steffanb
Copyright Maxymiser 2012
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6. There are 6.8 BILLION
people on the planet.
4 BILLION of them use
a mobile phone.
Only 3.5 BILLION of
them use a
toothbrush.
http://60secondmarketer.com/blog/2011/10/18/more-mobile-phones-than-toothbrushes/

7. 91% OF ADULTS
have their mobile phone
within arm’s reach
24/7
[Morgan Stanley, 2007]

8. 25%
of Americans use only
mobile devices to
access the
INTERNET.
[ http://www.gomonews.com/mobile-web-growth-1-in-5-internet-users-dont-use-a-computer/
]

9. There are 5X as many
CELLPHONES
in the world
as there are
PCs.
[ http://www.slideshare.net/impigermobile/mobile-strategy-2011-for-companies ]

10. 82%
of U.S. adults
own a cellphone.
[ http://pewinternet.org/Reports/2010/Cell-Phones-and-American-Adults/Overview.aspx ]

11. There are
271 MILLION
mobile subscribers
in the U.S. alone

12. 9 out of 10
mobile searches
lead to action.
OVER
HALF
lead to purchase.
[ http://searchengineland.com/google-50-percent-of-smartphone-users-exposed-to-ads-took-action-74760 ]

13. 74%
of smartphone users use their
phone to help with shopping
[ http://www.slideshare.net/impigermobile/mobile-strategy-2011-for-companies ]
with
79%
ultimately making a purchase
as a result
[ http://blog.cmbinfo.com/?Tag=cmb%20consumer%20pulse ]

14. Mobile coupons receive
10 times higher redemption rates
than print coupons.
[http://www.GoMobileBook.com]

15. By 2013, mobile phones will overtake
PCs as the most common Web access
device worldwide.
[ http://www.gartner.com/it/page.jsp?id=1278413 ]

16. 95 local of smartphone
users looked up
% information
[ http://www.scribd.com/doc/66050963/2011-Google-IPSOS-Report-The-Mobile-Movement ]

17. Of the 95% who looked up local information…
61 called
%
[ http://www.scribd.com/doc/66050963/2011-Google-IPSOS-Report-The-Mobile-Movement ]

18. Of the 95% who looked up local information…
59 visited
%

19. In June, 2011
the number of U.S.
wireless subscriber
connections
surpassed
the U.S. population.
http://www.ctia.org/media/press/body.cfm/prid/2133

20. Many of these
AMAZING FACTS can
be found in
GO MOBILE,
the #1 BEST-SELLING
mobile marketing
book in America.
[http://www.GoMobileBook.com]

21. Q&A
Please use hashtag - #smtlive

22. Thanks for Joining Us
• This webinar will be available on-demand at
www.SocialMediaToday.com. Stop by to
learn more and share your comments.
• Connect with our panelists on Social Media
Today using the search function:

23. Join us October 30th for…
The Social Customer Engagement Index 2012:
Whitepaper and Webinar
•Register: http://socialmediatoday.com/social-customer-engagement-
index-2012