The presentation describes Interact SpA end-to-end solution for multimedia content delivery over wireless networks and Mobile TV.

1. Mobile TV
XManager
Rome, January 2010

2. Agenda
- Interact SpA: Company Profile
- XManager
- Architecture
- Core functionalities
- Key features for a Mobile TV project
2 XManager Mobile TV

3. Interact SpA
- An italian company founded in Fatturato 1998-2008
1995
-
€5,000,000
A joint-stock company since
€3,750,000
December 2008
- International presence with
€2,500,000
€1,250,000
operations in Egypt, Algeria, 1998 2000
2002 €0
Tunisia, Pakistan and Greece 2004
2006
2008
- Subsidiary of the Eurel Group
with offices in Italy, Luxemburg
and Egypt
Certified Member of the Member of the
UNI EN ISO 9001-2001 Internet Society Semantic Technology Institute International
3 XManager Mobile TV

4. XManager

5. Open Source
- Based on Open Source technologies
(Ubuntu, RubyonRails, MySQL, Ajax con
Prototype)
- Developed using Agile methodologies on
RubyonRails
- Source Code available for Public
Institution, Research Institutes and on
project-basis
5 XManager Mobile TV

6. Software Platform
HTTP Acceleration
- Varnish
Web Publishing
- NGnix
- Ruby on Rails
on RoR
Memchaced Data Caching - MemcacheD
System
DB
Prj 1
DB ...
Prj n
DB
DBMS - MySQL
(XManager DB
OS + Project DB)
Virtualization - Ubuntu + Xen
6 XManager Mobile TV

7. Data Editor Web Designer
Architecture
Design
Edit
Content Data Editor GUI Design
X X
Asset
XManager XManager
Edit Publish Web Web Browser
Storage Storage
Upload Publish Read Only
Internet
Web APIs LinkedData
(N+1 redundancy DBMS DBMS (N+1 redundancy) Mobile / Voice
Read Only Mobile Phone
Resource
Active
Data Data
- Virtualized (Xen, VMWare)
X
Source Source
.CS
V XRest .XM
L
- Cloud-aware (Amazon EC2, S3,
RDS)
Import Import
-
.TXT .RS
S
Multi-tenant to ensure
.XLS
(N+1 redundancy)
DB scalability, security and failover
- Compatible with SOAP and Rest
for “mash ups” and service re-
use
7 XManager Mobile TV

8. 9
Workflow
- Design of the Knowledge
8 Sharing 1
Domain Analisys
7 2
& Domain
- Data Modeling
Reports Design
- Content Import via XRest and
XForm (web ingestion) XManager
- Interface Design via XEditor
Delivery
Data
(editor WYSIWYG) Modeling
- Publishing of contents on front- Content
Repository
end nodes
-
-
User identification (terminal and
user-profile) and profiling of
contents
Content Distribution
6 Profiling Content
Import
3
-
5 4
Analysis & Reporting organized
per content and user groups
Publishing Web
- Sharing of data via Web APIs Design
and RSS Atom Feeds
8 XManager Mobile TV

9. Core
functionalities

10. Models
- are object classes (content resource)
- represent a content type
- are stored as tables in MySql
- there are 3 kinds:
- ActiveResource
- ActiveRecord
- ActiveShadow
10 XManager Mobile TV

11. All the items
Filters
- Are the search queries
- The editing of the parameters is done with
an easy-to-use web gui All the items with
property1 = value1
- Are bound to Models
- They can be parametric or static
- Enable data ordering, selection of distinct
values, threshold control and filtering of
fields or of relationships All the items with
-
property1 = value1
They are stored on the DB and shared at property2 = value2
the application level for easy re-use
- They are also available as Web Services
XML, JSON and RSS Atom feeds
11 XManager Mobile TV

12. Title = Title 1
Meta-tag 1 = Resource.Name
Meta-tag 2 = Property 2
Views
Widget 1
- Are the page templates
Widget 2
- Are made of a layout and one or Widget 3
more Widget
- Have properties such as title, doc- Widget n
type, meta tags and style-classes
- Each property can be set manually or with
dynamic parameters
- The URI of the View is user-defined
12 XManager Mobile TV

13. Widgets
e
Imag
- Are the page building blocks
- Are organized hierarchically: can
Tree M
contain or be contained in other enu
widgets
- Can be static or data-driven
Lin
k
- Can request or send parameters to
other widgets
Text
- Are managed with a web gui
(XEditor)
13 XManager Mobile TV

14. Visualizations
- Are re-usable presentation
modules based on field selection
and transformation B
- Are bound to Models A
- Allow within the code:
- Search&Replace, format change,
mathematical expressions, HTML
tags, date formatting, links and
more
14 XManager Mobile TV

15. XForms
file _video
- Bound to Models
- Enable granular access permission
for content upload and editing
- Trigger external application to
create renditions of the same
content item (ie. thumbnail, low-fi
version, ...)
- Integrate with Helix Mobile Producer
for VOD encoding
15 XManager Mobile TV

16. Key
features

17. End-to-End Service Delivery
Platform (Web & Mobile)
- A carrier-grade platform developed for multimedia
content delivery
- Enables easy control and management of existing
and new VAS services
- APIs to interface with carriers networks (charging,
messaging, streaming, RBT, ADM and IVR)
- Integrated reporting tool for business analysis and
revenue sharing
- Support for a tailor-made customer care
17 XManager Mobile TV

18. Increased Revenues through
Central Management
- Single point of management for Mobile TV,
Mobile Site, On Device Portal, Voice Portal
and Web Site
- Centralized content ingestion to aggregate
contents from 3rd party CPs
- Tight integration with Helix Media Delivery
for content monetization, server-side playlist
and Ad insertion
- Ready to integrate with external MAP and
Mobile CRM
18 XManager Mobile TV

19. Best User Experience
- +7.000 devices handled
- Centralized user profiling for
community services and content
personalization
- Viral share features and user
rating
- User-Centered interface design
- Ready for Rich Media Client
19 XManager Mobile TV

20. Mobile TV - functional diagram
User Equipment CMS - Mobile Portal Mobile Network Operator
AAA Charging
Browser Player Portal XManager Helix CRM
Interfaces GW
1. Request for Mobile TV
2. Check Subscription
3. List of Mobile TV Channels
4. Request a Mobile TV Channel
5. Request a
Crypted URI
6. Accounting
Request
7. Send Request
to MNO's Platform
8. Open Player
9. Open Streaming Session (Crypted URI)
10. Close Streaming Session
11. Notify Session Close
12. Accounting
Request 13. Send Request
to MNO's Platform
20 XManager Mobile TV

21. Interact SpA
Via Angelo Bargoni, 78
00153 Roma
www.interact.it
www.x-manager.it
THANK YOU
XManager Mobile TV 21