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Web mashups are a new generation of applications based on the “composition” of ready-to-use services. In different contexts, ranging from the consumer Web to Enterprise systems, the potential of this new technology is to make users evolve from passive receivers of applications to actors actively involved in the “creation of innovation”. Enabling end users to self-define applications that satisfy their situational needs is emerging as an important new requirement. In this paper, we address the current lack of lightweight development processes and environments and discuss models, methods, and technologies that can make mashups a technology for end user development.