The inside story of how IBM, business partners, and customers came together
    To transform business and create the SOA r...
1990:
  most people
            had never heard of the Internet…

          … but that was about to quickly change




   ...
1996
                                               Shipping companies and hotels
                                        ...
IBM Contributed to Internet Software from the Beginning



                                                      IBM Web
 ...
January
           1998:
“Go figure out what’s happening on the internet
 and tell me what we need to do.” Steve Mills

  ...
1998: WebSphere is Born!
      Steve Mills comes up with the name for a global
      product centered around the World Wid...
WebSphere Piled up Industry Accolades
   …while Other Independent Vendors Struggled to Survive




       WebSphere Named ...
As Customer Needs Evolved
  WebSphere Transformed into a True Middleware Platform


          WebSphere                   ...
Strong Technology Acquisitions
                 Complemented IBM Innovation
    Jan 2002     CrossWorlds
                 ...
Gartner: IBM Has #1 Share
          in Application Integration and Middleware
                                            ...
As Patterns Have Evolved, So Has WebSphere

                                                                  Service Orie...
Early Customers Shaped Our Direction…


 • Full online brokerage services
 • Put financial investing back into            ...
…And Inspired Us to Make a Difference in the World


                                  By leveraging information as a serv...
Business Partners Brought the Message
to More Customers
                                                                  ...
Dedication to Our Users
Since 1998, We’ve Listened to Users Ideas and Needs…




   Over 23,000             Over 10,000   ...
Today’s Businesses
Need to be More Flexible Than Ever Before


                          Hungry for Change

             ...
We’ve Helped Businesses
Become Agile and Globally Integrated
                                            Drives Risk
     ...
Becoming a Globally Integrated Business
Requires a Flexible Technology Environment Built on a
Service Oriented Architectur...
IBM SOA Reference Architecture
Structured, Vendor Neutral Design to Enable SOA


                                     Busi...
IBM Helps Businesses Get Started with SOA
Through 5 Smart SOA Entry Points
                    TM




                    ...
People
Extend the Ability to Collaborate Inside & Outside
Change Leading to Innovation


    Enhancing people to people
 ...
Process
Business Process Management Enabled by SOA
Provides Business Agility to Your Company

    Provide Visibility     ...
Reuse
Optimize Your Cost and Increase your Speed
Create New Assets and Reuse Existing Ones

    Manage complex IT cost wi...
Connectivity
Drive Flexibility With the Most Connected SOA
Mission Critical, Reliable, Secure Integration

    Connect to...
IBM Raised the Bar with the Smart SOA Approach
To Extend the Business Value of Deployments

                              ...
We’ve Extended the Value of our Solutions
From the IT Foundation to Business Architecture
   Business Architecture




   ...
At the Foundation:
WebSphere enables Process Integrity as
SOA Solutions Scale-up and Scale-out

                  CRM     ...
In Processes, WebSphere Drives 6 Points of Agility
Leveraging Capabilities such as Business Events


                     ...
WebSphere Enables Industry Solutions
for Smarter Business Outcomes




    Retail              Telecom          Financial ...
WebSphere Provides Solutions
to Today’s Key Challenges…

         Green   Improve process efficiency, track environmental ...
…Preparing Customers for Tomorrow’s Opportunities



  Provides Clear Visibility to
   Business Leaders

  Empowers Busi...
The Market Recognizes WebSphere Innovation
and Leadership
                   2007 SOA Market Share                        ...
The WebSphere Story has Changed Lives




        Leverage the SOA runtime platform of choice
            and write the ne...
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Web Sphere Revolution

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Web Sphere Revolution

  1. 1. The inside story of how IBM, business partners, and customers came together To transform business and create the SOA runtime platform of choice © 2008 IBM Corporation
  2. 2. 1990: most people had never heard of the Internet… … but that was about to quickly change 2
  3. 3. 1996 Shipping companies and hotels extending their online services 1995 The number of internet users has grown to over 16 million 1993 Mosaic web browser introduced 1991 Gopher, the first user friendly internet interface introduced 3
  4. 4. IBM Contributed to Internet Software from the Beginning IBM Web Object Manager IBM Internet Research project on 2nd Connection generation HTTP servers: Server web application server IBM Web HTTP Server developed in Explorer Raleigh, NC to publish information Web browser released as part of OS/2 Warp operating system 4
  5. 5. January 1998: “Go figure out what’s happening on the internet and tell me what we need to do.” Steve Mills Chris Wicher, Chris’ team came back Director of the with a prototype in IBM Software 6 weeks… Development Lab and committed to leads the project productizing in 12 5
  6. 6. 1998: WebSphere is Born! Steve Mills comes up with the name for a global product centered around the World Wide Web WebSphere name purchased from small web integration company in California for price… and surfing trip to Hawaii! WebSphere Application Server announced May 5,1998 at IBM Technical Interchange Conference in Orlando, Florida 6
  7. 7. WebSphere Piled up Industry Accolades …while Other Independent Vendors Struggled to Survive WebSphere Named Bluestone Product of the Year by Network Magazine (2000) NetDynamics WebSphere achieves 22% market share according to industry SilverStream analysts (2000) 7
  8. 8. As Customer Needs Evolved WebSphere Transformed into a True Middleware Platform WebSphere WebSphere Portal Commerce WebSphere Message Broker WebSphere MQ WebSphere was now much more than the original Application Server 8
  9. 9. Strong Technology Acquisitions Complemented IBM Innovation Jan 2002 CrossWorlds Process automation and integration Sept 2002 Holosofx Business process modeling and monitoring April 2004 Trigo Information integration and master data management July 2004 Cyanea Problem determination and performance monitoring May 2005 Gluecode Open source-based application server Oct 2005 DataPower Appliances for XML, security, and integration Aug 2006 Webify Composite business service delivery Jan 2008 Apsoft Complex event processing Making WebSphere an even more critical part of our customers environments 9
  10. 10. Gartner: IBM Has #1 Share in Application Integration and Middleware IBM worldwide market share position by sub-segment Market position Application Servers #1 Business Process Management Suites #1 Enterprise Service Bus #1 Portals #1 Message-Oriented Middleware #1 Transaction Processing Monitors #1 Integration Appliances #1 Other AIM #1 Total Middleware Market #1 Source: Gartner, Inc.: Market Share: Application Infrastructure and Middleware Software, Worldwide, 2007, by Fabrizio Biscotti, Teresa Jones, Asheesh Raina and Joanne Correia, June, 2008 (NOTE: The data is based on total software revenue.) This represents Gartner data, and IBM does not acknowledge that Gartner’s segmentations necessarily comprise relevant markets. 10
  11. 11. As Patterns Have Evolved, So Has WebSphere Service Oriented Architecture Enterprise Application Integration (EAI) Messaging Backbone  Across People, Processes and Information  EAI connects applications  Leveraging an Enterprise via a centralized hub Service Bus  Easier to manage larger  Point-to-Point connection number of connections between applications  Simple, basic connectivity Flexibility WebSphere has transformed itself into the SOA runtime platform of choice 11
  12. 12. Early Customers Shaped Our Direction… • Full online brokerage services • Put financial investing back into Finnish Defense the individual’s hands Forces • Help millions of investors manage their own savings • Portal for online training • Enabled reservists to train at home, reducing time away • Instructors can spend more time training vs. preparing • Online marketplace with over 1 Billion views per day • Opened access to 84 million people in 39 countries • 547,000 eBay stores are providing jobs and income 12
  13. 13. …And Inspired Us to Make a Difference in the World By leveraging information as a service, WebSphere is able to show translated assignments to parents who do not speak English Hurricane Katrina destruction left people without jobs and companies without workers. Relief efforts used WebSphere Web 2.0 technology to build a dynamic job board 13
  14. 14. Business Partners Brought the Message to More Customers Early Business Partners built lasting businesses 1999 Web Systems Integrator Program Announced “Geek Spas” used to recruit top Web Application Development firms in London Manhattan, and San Francisco “Over the years, we’ve been inspired by the maturation of the product and appreciative of the growth and value it has brought to our clients and our firm.” John Jenkins Perficient’s Vice-President of IBM Field Operations 14
  15. 15. Dedication to Our Users Since 1998, We’ve Listened to Users Ideas and Needs… Over 23,000 Over 10,000 Leading members across attendees to customers help 130+ user groups events around us drive the worldwide the world industry forward We continue that tradition today with constant customer feedback 15
  16. 16. Today’s Businesses Need to be More Flexible Than Ever Before  Hungry for Change  Innovative Beyond Customer Imagination  Globally Integrated  Disruptive by Nature  Genuine, Not Just Generous Insight from Over 1100 CEOs Worldwide Source: IBM Global CEO Study 2008 16
  17. 17. We’ve Helped Businesses Become Agile and Globally Integrated Drives Risk Management Strategy Industrial Control complex business processes for handling the risk of aluminum price volatility Delivers Unique Value Aerospace & Defense Created a single customer view and increased cross-organization focus on the customer Helps outpace industry Competition Chemicals & Petroleum Driving its oil production recovery rate to 55%, from a ww industry average of 35% 17
  18. 18. Becoming a Globally Integrated Business Requires a Flexible Technology Environment Built on a Service Oriented Architecture (SOA) 21st Century - Agile 20th Century - Inflexible Connect Compose Dynamically assemble Decompose Extend access to services services for agility Expose assets across enterprise as services 18
  19. 19. IBM SOA Reference Architecture Structured, Vendor Neutral Design to Enable SOA Business Services Interaction Process Information Services Services Services Management Services Development Enterprise Service Bus Services Info Assets Partner Business App Access Apps & Services Services Services Infrastructure Services IBM WebSphere Software is a critical enabler in the IBM implementation of the SOA Reference Architecture 19
  20. 20. IBM Helps Businesses Get Started with SOA Through 5 Smart SOA Entry Points TM People: Greater productivity and flexibility through targeted user interactions for improved operations and collaboration  Process: Achieve business process innovation through treating tasks as modular services Information: Provide trusted information in business context by treating it as a service Reuse: Service-enable existing assets and fill portfolio gaps with new reusable services Connectivity: Connect systems, users, and business channels based on open standards WebSphere plays a key role across most entry points 20
  21. 21. People Extend the Ability to Collaborate Inside & Outside Change Leading to Innovation  Enhancing people to people collaboration Case Studies A railway company in Spain positions itself  Support multi-channel delivery to boost profitability and gain a competitive edge with SOA-based online ticketing and  Intuitive & adaptive user experience reservations system A worldwide financial institution based in the United States gains a more holistic view of the data of its business units when it Key People Products creates a service-oriented architecture WebSphere Portal Accelerators for WebSphere Portal Business Services WebSphere Everyplace Interaction Process Information Management Services Services Services Services WebSphere Voice Server Development Enterprise Service Bus Services Info Assets Apps & Partner Business App Access Services Services Services Infrastructure Services 21
  22. 22. Process Business Process Management Enabled by SOA Provides Business Agility to Your Company  Provide Visibility Case Studies  Manage Change A large U.S. distributor employs a services-based approach in building  Support Optimizaiton a high-performance, scalable integration solution  Facilitate Innovation Financial services giant speeds compliance with IBM WebSphere Key BPM Products solution and SOA WebSphere Dynamic Process Edition WebSphere Integration Developer Business Services WebSphere Business Services Fabric Interaction Process Information Management Services Services Services Services WebSphere Business Modeler Development Services Enterprise Service Bus WebSphere Business Monitor Info Assets Apps & Partner Business App Access WebSphere Process Server Services Services Services WebSphere Business Events Infrastructure Services Industry Content Packs 22
  23. 23. Reuse Optimize Your Cost and Increase your Speed Create New Assets and Reuse Existing Ones  Manage complex IT cost with Case Studies virtualization A large automobile manufacturer...  Speed IT implementations with Consolidation and virtualization simple tools and starting points improves efficiency, competitiveness  Increase flexibility and productivity with a common programming model State court serves timely information to protect public safety with IBM  Leading edge support for re-usage WebSphere software of applications via Web Services Key Application Infrastructure Products Business Services WebSphere Service Registry & Repository WebSphere Application Server (WAS) Interaction Process Information Management Services Services Services Services WAS Community Edition Development Services Enterprise Service Bus WebSphere Virtualization Engine Info Assets Apps & Partner Business App Access Services Services Services WebSphere eXtreme Scale Infrastructure Services WebSphere sMash 23
  24. 24. Connectivity Drive Flexibility With the Most Connected SOA Mission Critical, Reliable, Secure Integration  Connect to everything inside Case Studies and outside your company Global retailer sharpens its  Count on reliable and secure point-of-sale vision with SOA connectivity Major hotel chain builds brand value  Rapidly integrate new web services with SOA and IBM WebSphere and complex environments Key Application Integration Products WebSphere MQ WebSphere Message Broker Business Services WebSphere DataPower SOA Appliances Interaction Process Information WebSphere ESB Management Services Services Services Services WebSphere Adapters Development Services Enterprise Service Bus Info Assets WebSphere Transformation Extender Apps & Partner Business App Access Services Services Services WebSphere Partner Gateway Infrastructure Services WebSphere Front Office 24
  25. 25. IBM Raised the Bar with the Smart SOA Approach To Extend the Business Value of Deployments ™ Extend Adapt Foundational End-to-End Transform Dynamically WebSphere delivers capabilities that grow from basic to advanced as your needs change 25
  26. 26. We’ve Extended the Value of our Solutions From the IT Foundation to Business Architecture Business Architecture Business Processes SOA Foundation and Infrastructure Success Requires the Alignment of Business & IT 26
  27. 27. At the Foundation: WebSphere enables Process Integrity as SOA Solutions Scale-up and Scale-out CRM Supply Chain Supply Chain Financial (internal) (external) Interaction Application A Application B Application C Application Service Data End-to-end Integration Connectivity (WebSphere Connectivity Portfolio) Process Process Automation (WebSphere BPM) Security Quality of Service 27
  28. 28. In Processes, WebSphere Drives 6 Points of Agility Leveraging Capabilities such as Business Events Analytics Active Content Service Selection Policies Rules Events IBM’s BPM Suite is unique in enabling all Six Points of Agility 28
  29. 29. WebSphere Enables Industry Solutions for Smarter Business Outcomes Retail Telecom Financial Insurance Markets Manufacturing Healthcare Government Oil & Gas Combining WebSphere Software and industry-specific extensions to address specific business problems 29
  30. 30. WebSphere Provides Solutions to Today’s Key Challenges… Green Improve process efficiency, track environmental impact, and virtualize infrastructure to share resources Featuring: WebSphere Virtualization Engine DataPower, Business Process Mgmt Cloud Massively scalable service provisioning and delivery through application and infrastructure virtualization and device independence Featuring: WebSphere Virtual Enterprise WebSphere eXtreme Scale Business Aligning Business and IT to drive greater business agility through process automation and web 2.0 Agility Featuring: WebSphere sMash WebSphere BPM Suite WebSphere Business Events 30
  31. 31. …Preparing Customers for Tomorrow’s Opportunities  Provides Clear Visibility to Business Leaders  Empowers Business Users to Act  Focuses on Business Outcomes  Detects Business Situations and Takes Action 31
  32. 32. The Market Recognizes WebSphere Innovation and Leadership 2007 SOA Market Share Select WebSphere Awards Virtria Iona 1% Other Sybase 2% 1% 4% Sun / SeeBeyond Innov8 wins business/IT WebSphere DataPower Developer.com 2007 2% alignment category XML Security Gateway Product of the Year Progress Software (February 2008) XS40 wins Gold Award Awards: WebSphere 4% (April 2008) Studio, WAS, WAS CE (February 2007) Microsoft 4% Software AG / webMethods 4% Tibco Developers Choice Intelligent Enterprise Application Integration 7% Award: WebSphere Reader's Choice Middleware CRN Oracle/BEA 7% 64% MQ (January 2007) Awards: Best ESB (January 2007) Channel Champion: WebSphere (April 2006) 2007 Total: $2.0B Intelligent Enterprise Reader's Choice Awards: Best Portal Royal Academy of Engineering's MacRobert Platform, Best Integration Award: Best technological & Application engineering innovation (October 2005) WebSphere MQ Source: WinterGreen Research, Inc. (November 2004) This represents WinterGreen Research data, and IBM does not acknowledge that WinterGreen Research segmentations necessarily comprise relevant markets. 32
  33. 33. The WebSphere Story has Changed Lives Leverage the SOA runtime platform of choice and write the next chapter with us today! 33

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