Cisco Presentation 1

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Cisco Presentation 1

  1. 1. Presented by: Nicole Wong Zeng Changcai Siah Zhuolin Jared Dexter Tan
  2. 2. Agenda Background Vision Key Technologies Comparison Conclusion
  3. 3. Background • Founded in 1984 • Headquarters: San Jose, California • Current CEO: John T, Chambers • Core Business: Internet Protocol (IP)- based networking technologies • Target Market: Enterprises, Service Providers, Consumers
  4. 4. Financial Information • 13% revenue growth bringing it to $39.5billion – 9.1billion for 1st quarter of 2009 (a 7.5% year-on-year decrease) • 12% revenue growth for Products • Stock Value – Cisco Systems: $117.56 – S&P Information Technology: $132.91 – S&P 500: $140.41
  5. 5. Awards & Accolades Just some of the few awards… • #31 on Fortune’s 2009 Most Admired Companies • #1 on Fortune’s 2009 Most Admired Networking Communications Companies • #6 on Fortune’s 100 Best Companies to Work For • John Chambers on Time Magazine’s World’s Most Influential People List For a more comprehensive list please go to http://newsroom.cisco.com/dlls/corpinfo/factsheet.html
  6. 6. Products & Services What does Cisco do? Very generalized… – Internet Infrastructure – Board range of solutions for connecting to the internet – Tools to manage internet sites In more detail… Development of routing, switching, and other technologies such as application networking services, home networking, security, storage area networking, TelePresence systems, unified communications, video systems, and wireless.
  7. 7. Products & Services Products & Services Collaboration, Voice Network Systems Security Data Center Mobility/Wireless & Video - Routers - Voice & Unified - Security - Application Wireless Communications Networking Services - Switchers - Physical Security Access Points - WebEx - Storage Networking - Network -Virtual Private Outdoor Wireless communication Management Network - Data Center Wireless LAN - TelePresence Switches - Cisco Software - Firewall Controllers - Video, Cable & Voice - Blade Switches - Interfaces and - Security Service Exchanges Delivery Modules Management - Optical Networking - Service Exchange - Optical Networking - Universal Gateways & Access Services
  8. 8. Business Strategy Growth by Acquisitions
  9. 9. Cisco Subsidiaries • Linksys – major provider of home and small office network products • WebEx – provides on-demand collaboration, online meeting, web conferencing and video conferencing applications • IronPort Systems – designs and sells products and services that protect enterprises against Internet threats (ie. Email and web security apps)
  10. 10. Cisco’s Vision Intelligent Information Network Dynamic Virtualizing System of Networking of Applications Networks Resources and Services • System • Resources • Dynamic Level that are Resource Approach connected Allocation
  11. 11. Cisco’s Vision Why a System’s Approach? Application Network Application Presentation Session Session Optimize Optimize Transport Network Data Link Transport Physical A Unified Physical Approach Presentation adds value to a layered Data Link architecture
  12. 12. Cisco’s Vision Benefits/Tradeoff Requires Consistent Ease of use greater design functionality vision incremental Benefits gain from individual networking Less operational products Reduced end-user and management complexity complexity
  13. 13. IM Services/Jabber What is Jabber
  14. 14. IM Services/Jabber Some Facts …… • Jabber is an open instant messaging technology • Based on Extensible Messaging and Presence Protocol (XMPP) which is an XML-inspired protocol • XMPP vs SIP - XMPP is a presence based protocol while SIP is session based • Google Talk uses XMPP with the jingle extension to provide for VOIP
  15. 15. IM Services/Jabber 1 Sends msg(“Hi there”) to B@google.com User A nus.edu.sg server opens connection with google.com server 2 XMPP server Receives msg nus.edu.sg from A.nus.edu.sg 6 3 XMPP server google.com 5 Similar to Email?? User B 4
  16. 16. IM Services/Jabber <?xml version=quot;1.0quot;?> <stream:stream to=“nus.edu.sgquot; Stream Object xmlns=quot;jabber:clientquot; xmlns:stream=quot;http://etherx.jabber. open XML envelope sent org/streamsquot; version=quot;1.0quot;> before exchanging XML elements </stream:stream> <message from=“A@nus.edu.sgquot; to=“B@google.comquot; Stanza Object xml:lang=quot;enquot;> specific, well formed and <body>Hi there</body> complete XML element sent </message> within an open XML stream
  17. 17. WebEx video WebEx Video
  18. 18. WebEx WebEx is a market leader in on-demand collaboration applications
  19. 19. WebEx Cisco acquisition of WebEx Communications in May 29, 2007.
  20. 20. WebEx Meet online from anywhere – WebEx services are hosted, also known as “on- demand.” The “software as a service” (SaaS).
  21. 21. WebEx Keep your meetings private – There are multiple layers of security within the WebEx platform. – Password-protected and encrypted meetings running on the MediaTone™ Network. – The only web conferencing provider to have earned both WebTrust and SAS70 certification.
  22. 22. WebEx  Count on always-on performance – Built its infrastructure with excess capacity to handle peak demands.  Integrate web conferencing into your business – Integrated with many standard business applications, including Microsoft Outlook.
  23. 23. IronPort A Key Subsidiary of CISCO
  24. 24. IronPort Video
  25. 25. IronPort  IronPort is a leading provider of messaging security appliances, focusing on enterprise spam and spyware protection  Securing email, messaging and other sorts of web content is of primary concern to Ironport
  26. 26. IronPort Ironport’s Technologies  Anti – Virus  Anti – Spyware  Data Loss Prevention
  27. 27. IronPort The Problem of Spam
  28. 28. IronPort Reputation Filtering Using CASE  IronPort Reputation Filters™ deliver unmatched efficacy, accurately stopping up to 80% of incoming spam at the connection level.
  29. 29. IronPort What is CASE?  It is IronPort’s unique Context Adaptive Scanning Engine™ (CASE) that mimics human logic to examine the complete context of a message
  30. 30. IronPort Who sent the message and what do we know about this sender? What is the nature of the message content? Where does the call to action in the message take you? How was the message technically constructed?
  31. 31. IronPort This is Image Spam
  32. 32. IronPort
  33. 33. IronPort The problem of Image Spam  Traditional signature-based solutions are horrible at stopping image spam  In 2006, image spammers began randomizing their images
  34. 34. IronPort The “Early Exit” Strategy (EES) Multidimensional Pattern Recognition (MPR) Context Adaptive Scanning Engine™ (CASE)
  35. 35. IronPort Notice the Dots
  36. 36. IronPort
  37. 37. IronPort
  38. 38. IronPort  Ever noticed how Unsolicited Spam gets into your mailbox?  Spammers got your email address through something called a Directory Harvest Attack
  39. 39. IronPort
  40. 40. IronPort Ironport protects you by:  Validating ALL recipient email addresses, via an LDAP query, during the SMTP Conversation.  It counts the number of invalid recipients from each sender and stops responding after a configurable number of invalid recipients during each hour.
  41. 41. IronPort CISCO Subsidiaries Involved in Security Acquisition Cost to CISCO IronPort Systems, Inc. $830 million!!! Intellishield Alert Manager $14 million FineGround Networks, Inc. $70 million Global Internet Software Group $40.25 million Meetinghouse Data Communications $43.7 million M.I. Secure Corporation $13 million NetSift, Inc. $30 million Psionic Software, Inc. $12 million Riverhead Networks, Inc. $39 million
  42. 42. IronPort Constant Innovation
  43. 43. IronPort Who’s SC MAG?
  44. 44. IronPort
  45. 45. Video Introduction Cisco Vs Juniper
  46. 46. Competitors Major Competitors include :
  47. 47. Competitors 100 90 90 80 70 65 60 Cisco 50 40 40 Juniper 30 Alcatel 20 10 0 Market Revenue Employees Cap
  48. 48. The Showdown VS
  49. 49. Competitors Financial Info Juniper Cisco Revenue $39.58 $3.57bn Market Cap $90.18bn $7.64b Employees 66,000 7000 Acquisitions 127 11 Data as of end 2008, in USD Source: Yahoo Finance
  50. 50. Cisco’s Advantages Cisco’s advantages over Juniper  Larger product portfolio  Larger R&D budget  Single-vendor approach  Stronger cash holdings  Wider range of technologies
  51. 51. Juniper’s Advantages But Juniper is no push-over  Most successful of Cisco rivals  Stole 1/3 of Cisco’s router market share  Strong entrance in enterprise market  Acquiring technologies
  52. 52. Conclusion  Market leader in networking solutions  Plethora of key technologies  Provides breakthrough services  Growth by acquisitions

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