This document summarizes the findings of a survey of over 20,000 job seekers in Germany about their use of job boards from 2008-2012. The key findings are: 1) More than 1,800 job boards operate in Germany, with generalist boards competing against niche boards and job aggregators. The top 10 boards publish over 193,000 job ads per month. 2) Job seekers use an average of 6 different job boards simultaneously to find work, indicating boards should use multi-posting to reach the same candidates. 3) A new online tool called "Jobportal Profiler" helps employers identify which boards are most and least used by candidates with specific career profiles to effectively target their

1. Targeting the Elusive Candidate
Key Findings from Germany‘s comprehensive
Jobboard Survey 2008-2012
Crosswater Job Guide + ICR + Profilo
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2. Germany‘s Jobboards Overview
• More than 1800 jobboards are • Media / Publishing companies
operating in Germany, own most of generalist
numbers are increasing careerboards (except Monster,
• Generalist careerboards are Arbeitsagentur)
competing against niche / • Business / social networks
specialist jobboards and (XING, LinkedIn, Experteer,
jobaggregators Facebook) are the darlings of
• Top-10 jobboards publish HR-Bloggers, but have not yet
193.000 jobads per month . made a significant impact
• Top-10 jobboards achieve • HR-agencies are not playing a
monthly gross sales of major role as compared to the
101 Mio. Euros U.K.
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3. The Survey
• Indepent survey initiated by Crosswater Job
Guide + ICR + Profilo
• Objective: provide greater transparancy
• Ongoing to analyse trends over time
• Targeted at jobseekers
• +20‘000 responses to date
• Generalist job boards, niche boards and job
aggregators covered
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4. Content of the Survey
• Demoscopic data
• Education and training
• Career related data
• Usage of jobboards (frequency, functions)
• What is good, needs improvement, is missing?
• Cross usage of jobboards
• Search quality
• Overall satisfaction
• 40+ questions, 3-5 minutes time required
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5. Usage mix: How many jobboards are used by
jobseekers simultaneously?
92% of jobseekers use up to 6 jobboards
• None of the jobboards have reached a USP
• Candidate target groups overlap
• Competition between jobboards, niche boards
and job aggregators
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6. Jobseekers use multiple job boards -
Multi-Posting may reach same target
candidates
50% of
Stepstone
users search
also on
Stepstone
Monster
38% of
Monster users
search also on
Monster Stepstone
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7. Recruiter‘s dilemma?
Which candidates use which
jobboards?
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8. The online tool „Jobportal Profiler“
• Helps employer to • Best and worst jobportals
identify jobboards used are shown by
by their targeted – Average satisfaction score
candidates of candidates
• Candidate can be – Relevancy (number of
identified by a range of survey respondents)
career attributes – Specific to the candidate‘s
peer group
• Data analysis is based on • Dynamic iterations in
jobseekers survey real-time
(20.000+ participants)
• Supports recruiter‘s
media planning decision
for job ads placement
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9. Jobportal Profiler: 2-step approach
• 1. Set indiviual level of
minimum number of
evaluations (relevancy)
• 2. Define the candidate‘s
career profile
• => Result chart shows the best
and the worst jobportals
based on the selected
candidate‘s evaluations
(=peer-group) as well as the
statistical relevancy (number
of evaluations)
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10. Overview of Candidate Profile
Selection Criteria
• Age, Gender • Preferred line of
• Education industry
• University study • Salary range
• Job status • Mobility / Relocation
• Job title
• Occupation group
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11. Mobility / Relocation
• Candidates willing to
relocate nationwide for
a good job offer are
using the following
jobportals: (chart)
– Stepstone rankes best
– Arbeitsagentur rankes
worst
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12. Science & Research
• Candidates looking for a
career in Science &
Research prefer
Jobvector
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13. Advertise where you meet your candidates.
Smart jobboard selection helps employers to
reach the right candidates and ensures better
recruiting results
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14. Big Data builds Transpareny - Transparancy creates competitive advantage
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