The document provides information about the Location Based Marketing Association (LBMA) annual conference. It lists the founder and president of LBMA, Asif Khan, and the San Francisco chapter president, Renee Warren. It then thanks sponsors and discusses how location changes consumer behavior. It notes that 5 billion people use mobile worldwide and that check-ins are just part of a larger location-based ecosystem. The LBMA aims to unite media, platforms and brands around location-based engagement. Several case studies are presented on how companies have used location-based services and marketing successfully. The document concludes by discussing the future of location analytics and measurement and how a future without location is not possible.

1. Asif R. Khan
• Founder & President
• @AsifRKhan or @TheLBMA on twitter
www.thelbma.com

2. Renee Warren
SF Chapter President
• @Renee_Warren on twitter
• Renee@thelbma.com
www.thelbma.com

3. Special Thanks To Our Sponsors

4. Simple put, location changes everything
- matthew honan, wired magazine

5. 5 Billion Mobile Users Worldwide in
2010
FOURSQUARE FACEBOOK PLACES
8.5+ million users, 2 million daily check-ins, 30+ million Facebook Places users,
60% US and 40% international 1.5 million local businesses on FB Places
60% of consumers now search for deals digitally before shopping

6. But checkins are only a small part of a much
THE PROBLEM
bigger location-based ecosystem…

7. Enter, The LBMA

8. 01 LBS 02 LBM
A location-based service Location-based marketing
(LBS) is an information and (LBM) bridges the gap
entertainment service, between all forms of
accessible with mobile marketing media. Inclusive
devices through the mobile of social media, internet,
network and utilizing the
and real life interaction
ability to make use of the
geographical position of the
mobile device

9. Agency/
Billboard
Brands
QR/
Barcode
Mobile
DOOH In-Store
Venues Print
Coupons Radio/
TV
Cell
WiFi Tower

10. “It’s about the horizontal integration of
ALL media around the engagement of a
consumer in a specific place”

11. Who are we?
The global trade association that unites
media, platforms and brands
300+ members
Toronto, NY, SF, Amsterdam
35% agencies, retailers, brands
40% location platforms
20% OOH, Print, TV

12. The Tide Is Rising!

13. Who Uses Location Based Services ?
• 80% male
• 70% 19-35 yrs. old
• 70% college grads
• 38% considered influential
• 20% more likely to do
mobile research

14. Why Are They Using Location Services ?

15. And Even More…

16. CASE #1 #ChevySxSW
 Competitive road trip week before
conference; directed largely
through OnStar
 “Volt Recharge Lounge
 “Catch A Chevy” – shuttle service
 VIP Chevy Volt drives
 Published casual videos
 Chevy drive experience
 Major technology debuts:
 Augmented Reality iPhone app
 QR Codes

17. CASE #1 The Results
 More than 60 million extremely positive
social web impressions
 Since the SXSW activation, Chevrolet’s
Facebook fans have increased +20%
 @Chevrolet Twitter followers have more
than doubled since sponsorship
 More than 250 “traditional media”
placements generated more than 80
million impressions

18. CASE #2 Foursquare + Content
 The BRAVO network has offered a
series of branded “badges”
specifically designed around series
that include “The Real Housewives,”
“The Millionaire Matchmaker,” “Top
Chef,” “Top Chef Masters” and “Shear
Genius.”
 Early results of this and other related
promotions have been shown to drive
increased traffic to venues and a loyal
fan base
 Has since spawned a new show with
Endemol and a new category of
checkin

19. CASE #3 Foursquare + DOOH
 ScreenScape’s FSQ widget enables
businesses who are both ScreenScape
and foursquare users to recognize and
reward foursquare users in real :me.
 This can be done by displaying custom
foursquare content and promo:ons on
digital displays at their premises.
 Some venues have reported an 30% liC
in checkins and offer redemp:ons over
standard check in without integra:on

20. Location Analytics & Measurement

21. Welcome to the future

22. A Future Without Location Is Not Possible

28. Asif Khan: Founder – Location Based Marketing Association
@AsifRKhan @TheLBMA
Brian Ardinger – Chief Marketing Officer - Nanonation
@Ardinger
Nitin Gupta – VP, Business Development - Retailigence
@gniting
Neil Crist – Chief Executive Officer - Valuevine
@NeilCrist
Andy Stankiewicz – Chief Communications Officer
@Akoo