The Location Based Marketing Association is an international non-profit organization dedicated to research, education, and innovation at the intersection of people, places, and media. It has over 450 members with chapters in major cities including Toronto, Montreal, New York, San Francisco, Amsterdam, London, and Singapore. The organization focuses on location-based services and marketing that integrate various media such as social media, internet, out-of-home, and real-world interactions to influence people in specific locations.

1. Presented by: @AsifRKhan @TheLBMA

2. The Location Based Marketing Association is an international, not-for-
profit group dedicated to fostering research, education and collaborative
innovation at the intersection of people, places and media.
We live at the intersection of:
PEOPLE, PLACES & MEDIA
Formed in 2010, 450+ members with chapters in:
Toronto, Montreal, New York, San Francisco,
Amsterdam, London, Singapore

3. Includes participation in weekly podcasts, Twitter, LinkedIn and Facebook Groups,
Case Studies, blog postings, research, events and so much more

4. A location-based service (LBS) is Location-based marketing (LBM)
an information and entertainment bridges the gap between all forms
service, accessible with mobile of marketing media. Inclusive of
devices through the mobile network social media, internet, out-of-
and utilizing the ability to make use home, and real life interaction. It is
of the geographical position of the about the integration of media to
mobile device
influence people in specific places
Wikipedia The LBMA

5. Source: TNS/Kanter Group

6. Source: TNS/Kanter Group

9. Location of the
phone.

10. Location of the phone.
Location of the screen.

11. Location of the phone.
Location of the screen.
Location of home. Location of nearest store.
Location
of alternative stores. Location of product. Location
of competitor’s products. Location of friends.
Location of consumption.

16. Tram Sightseeing App by Västtrafik
http://www.youtube.com/watch?v=zUl8c2ItyPk

18. The Volkswagen Beetle. Juiced Up
http://www.youtube.com/watch?v=KRA0SZhKNyo

21. • Magic Places
• NFC = BUMP
• Unlock Levels
• Local Leaderboards

23. Granata Pet Snack Check - Foursquare Campaign
http://www.youtube.com/watch?v=WxHXAFaaBqo

26. STARHUB MUSICAL FITTING ROOMS
http://www.youtube.com/watch?v=HFmvxm-KDfQ

27. • A place is wherever you are right now
• Every person, place and thing will be geo-addressable and
have a geo-relationship to everything else.
• LBM is not only about mobile, but the integration of media
around places

28. ASIF R. KHAN - Founder & President
ASIF@THELBMA.COM
@AsifRKhan or @TheLBMA