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Museums and the Web 2014  Baltimore
On A New
Threshold:
Experiments In Gaming,
Retail And Performance Design
To Shape Museum Entrances
Museums and the Web 2014  Baltimore
On A New
Threshold:
Experiments In Gaming,
Retail And Performance Design
To Shape Museum Entrances
Dr Ross PARRY
(School of Museum Studies,
University of Leicester, UK)
Dr Ruth PAGE
(School of English,
University of Leicester, UK)
Alex MOSELEY
(Course Design & Development Team,
University of Leicester, UK)
Dr Erik KRISTIANSEN
(Department of Communication,
Business and Information Technologies,
Roskilde University, Denmark)
there are alternative (mature)
frameworks for designing thresholds
that deserve our attention;
museum thresholds might better be
understood as intention/action, rather
than as a physical boundary (as time,
rather than space);
digital media can encourage
reconceptualization of other (non-digital)
aspects of museum provision.
Our work on ‘Transforming Thresholds’ suggests:
Multiplying thresholds
Multiplying thresholds
Multiplying thresholds
Multiplying thresholds
Enduring iconicity
Enduring iconicity
Enduring iconicity
Enduring iconicity
historically resonant
sociologically complex
interpretatively meaningful
pivotal to the visit event
digital being naturalised within the
museum’s vision and articulation of itself
a preparedness for a post-digital
organisational structure
actively recruiting blended roles
the presence of ‘digital thinking’
digital being part of the generative
and ideation moment
blended production
strategising for a multiplatform future
no need for digital to be strategised separately
The postdigital museum
Ross Parry, 'The End of the Beginning: Normativity in the Postdigital
Museum', Museum Worlds, vol. 1 (2013), 24-39.
Alternative scaffolding
Alternative scaffolding
Retail Studies
Alternative scaffolding
Retail Studies
Game Studies
Alternative scaffolding
Retail Studies
Game Studies
Performance Studies
the charette
the charette
the retail threshold
the retail threshold
Petrie Museum of Egyptian Archaeology (London)
‘Salient Signs’
the retail threshold
Petrie Museum of Egyptian Archaeology (London)
‘Salient Signs’
the game threshold
the game threshold
Chatsworth House (Bakewell, Derbyshire)
‘Augmented Signs’
the game threshold
‘Augmented Signs’
Chatsworth House (Bakewell, Derbyshire)
the performance threshold
the performance threshold
‘Human Signs’
New Walk Museum and Art Gallery (Leicester)
the performance threshold
‘Human Signs’
New Walk Museum and Art Gallery (Leicester)
Retail
Threshold
Game
Threshold
Retail
Threshold
Game
Threshold
Retail
Threshold
Performance
Threshold
Game
Threshold
Retail
Threshold
Performance
Threshold
Chatsworth
House
(Bakewell, Derbyshire)
Petrie Museum of
Egyptian Archaeology
(London)
New Walk Museum
and Art Gallery
(Leicester)
Game
Threshold
Retail
Threshold
Performance
Threshold
Chatsworth
House
(Bakewell, Derbyshire)
Petrie Museum of
Egyptian Archaeology
(London)
New Walk Museum
and Art Gallery
(Leicester)
‘magic circle’
‘explorative play’
(Kristiansen, 2014)
‘saliency’
‘servicescape’
(Harwood, 2013)
‘Invisible theatre’
‘real life rehearsal’
(Human, 2013)
Game
Threshold
Retail
Threshold
Performance
Threshold
Chatsworth
House
(Bakewell, Derbyshire)
Petrie Museum of
Egyptian Archaeology
(London)
New Walk Museum
and Art Gallery
(Leicester)
‘magic circle’
‘explorative play’
(Kristiansen, 2014)
‘saliency’
‘servicescape’
(Harwood, 2013)
‘Invisible theatre’
‘real life rehearsal’
(Human, 2013)
‘Salient Signs’ ‘Human signs’‘Augmented Signs’
Game
Threshold
Retail
Threshold
Performance
Threshold
Chatsworth
House
(Bakewell, Derbyshire)
Petrie Museum of
Egyptian Archaeology
(London)
New Walk Museum
and Art Gallery
(Leicester)
‘magic circle’
‘explorative play’
(Kristiansen, 2014)
‘saliency’
‘servicescape’
(Harwood, 2013)
‘Invisible theatre’
‘real life rehearsal’
(Human, 2013)
‘Salient Signs’ ‘Human signs’‘Augmented Signs’
Point-of-view
recording
Visitor tracking /
performer
researcher
Aerial
recording
there are alternative (mature)
frameworks for designing thresholds
that deserve our attention;
museum thresholds might better be
understood as intention/action, rather
than as a physical boundary (as time,
rather than space);
digital media can encourage
reconceptualization of other (non-digital)
aspects of museum provision.
Our work on ‘Transforming Thresholds’ suggests:
there are alternative (mature)
frameworks for designing thresholds
that deserve our attention;
museum thresholds might better be
understood as intention/action, rather
than as a physical boundary (as time,
rather than space);
digital media can encourage
reconceptualization of other (non-digital)
aspects of museum provision.
Our work on ‘Transforming Thresholds’ suggests:

there are alternative (mature)
frameworks for designing thresholds
that deserve our attention;
museum thresholds might better be
understood as intention/action, rather
than as a physical boundary (as time,
rather than space);
digital media can encourage
reconceptualization of other (non-digital)
aspects of museum provision.
Our work on ‘Transforming Thresholds’ suggests:

there are alternative (mature)
frameworks for designing thresholds
that deserve our attention;
museum thresholds might better be
understood as intention/action, rather
than as a physical boundary (as time,
rather than space);
digital media can encourage
reconceptualization of other (non-digital)
aspects of museum provision.
Our work on ‘Transforming Thresholds’ suggests:

there are alternative (mature)
frameworks for designing thresholds
that deserve our attention;
museum thresholds might better be
understood as intention/action, rather
than as a physical boundary (as time,
rather than space);
digital media can encourage
reconceptualization of other (non-digital)
aspects of museum provision.
Our work on ‘Transforming Thresholds’ suggests:
there are alternative (mature)
frameworks for designing thresholds
that deserve our attention;
museum thresholds might better be
understood as intention/action, rather
than as a physical boundary (as time,
rather than space);
digital media can encourage
reconceptualization of other (non-digital)
aspects of museum provision.
Museums and the Web 2014  Baltimore
On A New
Threshold:
Experiments In Gaming,
Retail And Performance Design
To Shape Museum Entrances
Dr Ross PARRY
(School of Museum Studies,
University of Leicester, UK)
Dr Ruth PAGE
(School of English,
University of Leicester, UK)
Alex MOSELEY
(Course Design & Development Team,
University of Leicester, UK)
Dr Erik KRISTIANSEN
(Department of Communication,
Business and Information Technologies,
Roskilde University, Denmark)

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On A New Threshold: Experiments In Gaming, Retail And Performance Design To Shape Museum Entrances

  • 1. Museums and the Web 2014  Baltimore On A New Threshold: Experiments In Gaming, Retail And Performance Design To Shape Museum Entrances
  • 2. Museums and the Web 2014  Baltimore On A New Threshold: Experiments In Gaming, Retail And Performance Design To Shape Museum Entrances Dr Ross PARRY (School of Museum Studies, University of Leicester, UK) Dr Ruth PAGE (School of English, University of Leicester, UK) Alex MOSELEY (Course Design & Development Team, University of Leicester, UK) Dr Erik KRISTIANSEN (Department of Communication, Business and Information Technologies, Roskilde University, Denmark)
  • 3. there are alternative (mature) frameworks for designing thresholds that deserve our attention; museum thresholds might better be understood as intention/action, rather than as a physical boundary (as time, rather than space); digital media can encourage reconceptualization of other (non-digital) aspects of museum provision. Our work on ‘Transforming Thresholds’ suggests:
  • 8.
  • 12. Enduring iconicity historically resonant sociologically complex interpretatively meaningful pivotal to the visit event
  • 13. digital being naturalised within the museum’s vision and articulation of itself a preparedness for a post-digital organisational structure actively recruiting blended roles the presence of ‘digital thinking’ digital being part of the generative and ideation moment blended production strategising for a multiplatform future no need for digital to be strategised separately The postdigital museum Ross Parry, 'The End of the Beginning: Normativity in the Postdigital Museum', Museum Worlds, vol. 1 (2013), 24-39.
  • 14.
  • 18. Alternative scaffolding Retail Studies Game Studies Performance Studies
  • 19.
  • 22.
  • 23.
  • 25. the retail threshold Petrie Museum of Egyptian Archaeology (London) ‘Salient Signs’
  • 26.
  • 27. the retail threshold Petrie Museum of Egyptian Archaeology (London) ‘Salient Signs’
  • 29. the game threshold Chatsworth House (Bakewell, Derbyshire) ‘Augmented Signs’
  • 30.
  • 31. the game threshold ‘Augmented Signs’ Chatsworth House (Bakewell, Derbyshire)
  • 33. the performance threshold ‘Human Signs’ New Walk Museum and Art Gallery (Leicester)
  • 34.
  • 35.
  • 36. the performance threshold ‘Human Signs’ New Walk Museum and Art Gallery (Leicester)
  • 40. Game Threshold Retail Threshold Performance Threshold Chatsworth House (Bakewell, Derbyshire) Petrie Museum of Egyptian Archaeology (London) New Walk Museum and Art Gallery (Leicester)
  • 41. Game Threshold Retail Threshold Performance Threshold Chatsworth House (Bakewell, Derbyshire) Petrie Museum of Egyptian Archaeology (London) New Walk Museum and Art Gallery (Leicester) ‘magic circle’ ‘explorative play’ (Kristiansen, 2014) ‘saliency’ ‘servicescape’ (Harwood, 2013) ‘Invisible theatre’ ‘real life rehearsal’ (Human, 2013)
  • 42. Game Threshold Retail Threshold Performance Threshold Chatsworth House (Bakewell, Derbyshire) Petrie Museum of Egyptian Archaeology (London) New Walk Museum and Art Gallery (Leicester) ‘magic circle’ ‘explorative play’ (Kristiansen, 2014) ‘saliency’ ‘servicescape’ (Harwood, 2013) ‘Invisible theatre’ ‘real life rehearsal’ (Human, 2013) ‘Salient Signs’ ‘Human signs’‘Augmented Signs’
  • 43. Game Threshold Retail Threshold Performance Threshold Chatsworth House (Bakewell, Derbyshire) Petrie Museum of Egyptian Archaeology (London) New Walk Museum and Art Gallery (Leicester) ‘magic circle’ ‘explorative play’ (Kristiansen, 2014) ‘saliency’ ‘servicescape’ (Harwood, 2013) ‘Invisible theatre’ ‘real life rehearsal’ (Human, 2013) ‘Salient Signs’ ‘Human signs’‘Augmented Signs’ Point-of-view recording Visitor tracking / performer researcher Aerial recording
  • 44. there are alternative (mature) frameworks for designing thresholds that deserve our attention; museum thresholds might better be understood as intention/action, rather than as a physical boundary (as time, rather than space); digital media can encourage reconceptualization of other (non-digital) aspects of museum provision. Our work on ‘Transforming Thresholds’ suggests:
  • 45. there are alternative (mature) frameworks for designing thresholds that deserve our attention; museum thresholds might better be understood as intention/action, rather than as a physical boundary (as time, rather than space); digital media can encourage reconceptualization of other (non-digital) aspects of museum provision. Our work on ‘Transforming Thresholds’ suggests: 
  • 46. there are alternative (mature) frameworks for designing thresholds that deserve our attention; museum thresholds might better be understood as intention/action, rather than as a physical boundary (as time, rather than space); digital media can encourage reconceptualization of other (non-digital) aspects of museum provision. Our work on ‘Transforming Thresholds’ suggests: 
  • 47. there are alternative (mature) frameworks for designing thresholds that deserve our attention; museum thresholds might better be understood as intention/action, rather than as a physical boundary (as time, rather than space); digital media can encourage reconceptualization of other (non-digital) aspects of museum provision. Our work on ‘Transforming Thresholds’ suggests: 
  • 48. there are alternative (mature) frameworks for designing thresholds that deserve our attention; museum thresholds might better be understood as intention/action, rather than as a physical boundary (as time, rather than space); digital media can encourage reconceptualization of other (non-digital) aspects of museum provision. Our work on ‘Transforming Thresholds’ suggests:
  • 49. there are alternative (mature) frameworks for designing thresholds that deserve our attention; museum thresholds might better be understood as intention/action, rather than as a physical boundary (as time, rather than space); digital media can encourage reconceptualization of other (non-digital) aspects of museum provision.
  • 50. Museums and the Web 2014  Baltimore On A New Threshold: Experiments In Gaming, Retail And Performance Design To Shape Museum Entrances Dr Ross PARRY (School of Museum Studies, University of Leicester, UK) Dr Ruth PAGE (School of English, University of Leicester, UK) Alex MOSELEY (Course Design & Development Team, University of Leicester, UK) Dr Erik KRISTIANSEN (Department of Communication, Business and Information Technologies, Roskilde University, Denmark)