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Investor day

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Investor Day presentation

Published in: Technology, Economy & Finance

Investor day

  1. 1. Technology <ul><li>Daniel Rabinovich (CTO) </li></ul>
  2. 2. Agenda <ul><li>Technology Foundations </li></ul><ul><li>Quick look into some of the things we ’ ve been doing </li></ul><ul><li>Some of the next steps </li></ul>
  3. 3. In 2010, we announced a deep technology overhaul <ul><li>Took no shortcuts. Spent a year rewriting our platform. </li></ul>Decoupled & Open Monolithic & Closed
  4. 4. Split MELI into 500 interconnected “ cells ” Facebook Orders API View Item Paage Listings API Users API One Cell Exploded Code Infra structure Data Team
  5. 5. From a Website to a Platform MELI Properties Mobile Apps Desktop Apps 3rd Party WebApps Back Office One common API
  6. 6. Agenda <ul><li>Technology Foundations </li></ul><ul><li>Quick look into some of the things we ’ ve been doing </li></ul><ul><li>Some of the next steps </li></ul>
  7. 7. Continuous iteration on the Buying Flow Home Page Search VIP Checkout
  8. 8. Eyetracking report: two user “ types ” Searchers Browsers
  9. 9. New Home Page Fresh content Recalculated every hour Social content Most shared items on Facebook “ Local ” Daily Deals Local Coupons Integration Your activity Last searches, last viewed items, answered questions Installments In all HP items Simple Reg form Triggers a lightbox 55% of total Regs Content expansion In all widgets Facebook plugins Your friends who liked MELI as an endorsment
  10. 10. Continuous iteration on the Buying Flow Home Page Search VIP Checkout
  11. 11. Search Optimization <ul><ul><li>Per-query optimization for millions of different queries </li></ul></ul>
  12. 12. Search / Corrections <ul><ul><li>Correcting 10%+ of the traffic, constantly growing </li></ul></ul><ul><ul><li>Same correction libraries for both Core Marketplace and Advertising </li></ul></ul>
  13. 13. Continuous iteration on the Buying Flow Home Page Search VIP Checkout
  14. 14. New View Item Page – Pictures, Speed & Information Architecture Previous View Item Page New View Item Page
  15. 15. VIP – Larger Pictures (Zoom)
  16. 16. Vertical VIPs – Motors
  17. 17. Vertical VIPs – Real Estate
  18. 18. Iteration on Buying Flows Home Page Search VIP Checkout
  19. 19. New Registration – Friction Reduction Old Registration New Registration EASY AND FAST <ul><ul><li>Better conversion with lightbox </li></ul></ul><ul><ul><li>Less information required </li></ul></ul><ul><ul><li>Captcha in suspicious cases </li></ul></ul><ul><ul><li>Automatic email correction (hotmal.com: hotmail.com) </li></ul></ul>
  20. 20. Checkout: First Time Users example Previous CC form (Full Screen) New CC Form (within the VIP)
  21. 21. Agenda <ul><li>Technology Foundations </li></ul><ul><li>Quick look into some of the things we ’ ve been doing </li></ul><ul><li>Some of the next steps </li></ul>
  22. 22. Social x 3 Credit to Paul Adams  Global Brand Experience Manager, Facebook
  23. 23. <ul><li>Traffic Generation (Core Marktplace) </li></ul>
  24. 24. <ul><li>Social Content on MercadoLibre </li></ul>Social content Most shared items on Facebook Facebook plugins Your friends who liked MELI as an endorsment
  25. 25. <ul><li>Facebook Stores (MercadoShops) </li></ul>
  26. 26. Mobile app was officially launched on Oct, 5th
  27. 27. Payments “ off platform ” <ul><ul><li>Checkout process takes place on a “ lightbox ” without leaving merchants site </li></ul></ul>
  28. 28. Shipping <ul><ul><li>Ensure a consistent experience regardless of which seller user bought from </li></ul></ul>
  29. 29. Verticalize the experience
  30. 30. Open the Platform <ul><ul><li>Self </li></ul></ul><ul><ul><li>Partners </li></ul></ul><ul><ul><li>Open </li></ul></ul>Healthy platform progression:
  31. 31. Wrapping up… <ul><li>Rebuilt our platform from scratch – accelerated innovation </li></ul><ul><li>New state-of-the-art checkout “ on ” and “ off ” platform </li></ul><ul><li>Launched Mobile apps </li></ul><ul><li>Working on Shipping & Verticals </li></ul><ul><li>Opening our Platform </li></ul>
  32. 32. Technology <ul><li>Daniel Rabinovich CTO </li></ul>

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