4. Split MELI into 500 interconnected “ cells ” Facebook Orders API View Item Paage Listings API Users API One Cell Exploded Code Infra structure Data Team
5. From a Website to a Platform MELI Properties Mobile Apps Desktop Apps 3rd Party WebApps Back Office One common API
9. New Home Page Fresh content Recalculated every hour Social content Most shared items on Facebook “ Local ” Daily Deals Local Coupons Integration Your activity Last searches, last viewed items, answered questions Installments In all HP items Simple Reg form Triggers a lightbox 55% of total Regs Content expansion In all widgets Facebook plugins Your friends who liked MELI as an endorsment