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Mobile




How Mobile CRM Will Reshape the CRM Industry
     Trends for the future of mobile CRM and their
              implications for our industry
Bill Harrison
CEO and Founder, Epicom Corporation
          @epicomcorp
         www.epicom.com
Current Mobile Landscape




Tweet: #SCON12
Global Internet Device Sales




Tweet: #SCON12
Global Smartphone Penetration Forecast




Tweet: #SCON12
Smartphone Usage Upside




Tweet: #SCON12
Tablet Sales Forecast




Tweet: #SCON12
iPad vs. iPhone vs. iPod Shipments




Tweet: #SCON12
Technology Adoption




Tweet: #SCON12
% of Traffic From Mobile Devices




Tweet: #SCON12
50%
    Mobile


Tweet: #SCON12
Implications




Tweet: #SCON12
Mobile CRM
                 Is


           The Future Of
                      CRM

Tweet: #SCON12
Relative Device Sizes




Tweet: #SCON12
CRM Device Characteristics


                    Personal Computer   Smartphone/Tablet
User Interface      Web Browser         Purpose Built Apps
Navigation          Mouse               Touchscreen
Information Entry   Keyboard            Keyboard/Audio/Vid
                                        eo




Tweet: #SCON12
Predictions




Tweet: #SCON12
Facebook Timeline




Tweet: #SCON12
3,000 New Timeline Apps Launched in 2012*

 2500


 2000


 1500


 1000


  500


    0
                 January                      February

Tweet: #SCON12             *Source: Facebook. March 12,2012
Angry Birds




Tweet: #SCON12
The Weather




Tweet: #SCON12
Corporate App
Store




Tweet: #SCON12
Concluding Thoughts




Tweet: #SCON12
Who Will Dominate the Third Generation of
CRM?
  Client-Server    Web Based       Mobile CRM




                                     ?
Tweet: #SCON12
Questions and Feedback?
Bill Harrison
CEO & Founder, Epicom Corporation
bill@epicom.com
@epicomcorp
Submit Session Feedback
        Select the SugarCon Mobile App:
        1) Tap on this session
        2) Tap on survey
        3) Submit your feedback

*Prizes for attendees who submit session feedback using the Mobile App




                                               4/24/2012   ©2012 SugarCRM Inc. All rights reserved.   25
Mobile: Session 1:  Why Companies Who Use Mobile are Still Falling Behind

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