a little bit insight of Instant Messaging in Indonesia and all over the world

1. INSTANT MESSAGING INSIGHT By Tomi Erzalani

2. MAJOR PLAYERS IN MESSAGING APPS
Instant Messaging Insight

3. FEATURES IN MESSAGING APPS
APPS
Name
Texting Voice Video Contact
Integration
Group
Call
Send/Receive
Multimedia
Kakao
Talk
LINE
Skype
Viber
Instant Messaging Insight

4. MOBILE PLATFORMS MESSAGING APPS
APPS Name Android IOS Blackberry Windows Phone
Kakao Talk
LINE
Skype *
Viber
Instant Messaging Insight
* Available on BB10

5. MARKET REVIEW
Overview Instant Messaging
in Indonesia
Instant Messaging Insight

6. and many will use their mobiles to access the internet
Source: Inside Indonesia (Oct 2012)
Instant Messaging Insight

7. INDONESIA: SMARTPHONE USAGE
AVERAGE TIME THAT
SMARTPHONE USERS SPEND
USING MOBILE INTERNET
EACH DAY
Source: Indonesia Smartphone Consumer Insight Mei 2013
Instant Messaging Insight

8. DAILY ACCESS FEATURE
63%
31%
40%
24%
17%
33%
28%
24%
6%
9%
7%
12%
0%
10%
20%
30%
40%
50%
60%
70%
INSTANT
MESSAGING
VOICE CALLS SMS E-MAIL
> 10 TIMES A DAY
2-3 TIMES A DAY
ONCE A DAY
73%
75%
60%
Daily
86%
Source: On Device Research (2013)
Data Collection: MARKET REVIEW
MAJORITY ARE
INSTANT MESSAGING

9. TOP 9 SMARTPHONE USERS ACTIVITIES
71%
64%
41%
32%
27%
26%
25%
24%
17%
Chatting
Browsing
Social Media
Blogging / Forum
Apps Store
Video on Demand
Sharing Content
Entertainment
News
Instant Messaging Insight
Source: Indonesia Smartphone Consumer Insight Mei 2013

10. INSTANT MESSAGING IN INDONESIA
43%
37% 36%
23% 23%
20%
16% 16% 15%
WhatsApp BBM Line Facebook
Messanger
Twitter Wechat KakaoTalk Skype Yahoo
Messanger
Which social messaging apps do you use at least once a week?
Source: On Device Research (2013)
Instant Messaging Insight