TOP TEN INTEGRATION TARGETS FOR
SUGAR
Glenn Johnson
Senior Vice President
Magic Software Americas
@glenn4pr @MagicSoftware...
CRM Profit Cycle
2
360 View
Cost
reduction
Better
Customer
Service
Enhanced
Customer
Experience
Increased
Customer
Satisfa...
Integration Enhances CRM Profit Cycle
3
Integrated
CRM
Benefits
360 View
Data
Integration
NetworkedCustom
Business
Process...
6 of top 10 Integration Touchpoints are
to ERP Systems
4
Financial
Management
• General Accounting
• Accounts Payable
• 1-...
#1 Opportunity to Order Conversion
5
Lead
Opportunity
Account
Contact
ERP Sales Order
#2 Address Book Integration
6
CRM
ERP
address book integration
#3 Accounts Receivables Integration
7
CRM
ERP
credit status integration
#4 Inventory/Warehouse Integration
8
CRM
ERP
inventory status check
WMS
#5 Payroll Integration
9
CRMERP
sales commission calculation
#6 eCommerce Integration
• abandoned cart-to-
opportunity sync
• closed order sync
• activity sync
• address book sync
• M...
#7 Work Order Integration
11
Lead
Opportunity
Account
Contact
ERP Sales Order
Work Order System
#8 Supply Chain Integration
12
Lead
Opportunity
Account
Contact
ERP Sales Order
SCM System
#9 Product Lifecycle Management
Integration
13
CRM
ERP
eCommerce
PLM
master data synchronization
#10 Mobile Integration & Apps
• Composite CRM, ERP and other
systems
– data mash-ups
– process orchestration
• Online and ...
Databases,
Frameworks
Enterprise
Applications
Grid deployment, Cloud and On-Premise, Shared-
Nothing architecture, In-Memo...
Smarter Technology
Magic xpi Studio
Flow Editor
Data
Mapper
Checker Debugger
Topology
Editor
Business
Process
Editor
Magic...
Magic xpi Flow Editor
Visual: Drag, Drop and Configure
Magic xpi Data Mapper
Visual: Drag and Map Data Connectivity
CASE STUDY
Sennheiser Electronic GmbH & Co. KG
– Integration of SugarCRM and JD
Edwards
About Sennheiser:
Turnover: € 584.4 million (2012)
Number of employees: 2,329 people worldwide (2012 average), 1,226 (53 %...
21
Sennheiser Selects Magic for Central Integration Plattform
Sennheiser automatesbusinessprocessesacrossSugarCRMand Oracl...
22
Sennheiser Selects Magic for Central Integration Plattform
The Benefits
• Standard adaptermadeintegration quick and eas...
Application Landscape
(7) Tesa
(1)
SugarCRM
(2) IBM
Content
Manager
(3) PLM CIM
database
(4) Guardus
CRQ
(5) LVR -
Warehou...
Magic xpi Architecture at Sennheiser
Magic xpi Process Engine (Server)
SugarCRM
Opportunities
Accounts
Contacts
Leads
Camp...
Magic Software Enterprises empowers customers
around the globe with smarter technology that
delivers a multichannel user e...
A global provider of application
development and business integration
platforms
Focused on
business
needs
Innovative
techn...
Corporate Overview
Established
In 1983
NASDAQ(MGI
C)
15 offices
Worldwide
>50 Countries
>1000
Employees
>2,500
Global Part...
Global Presence
R&D Labs
Regional Headquarters
Support Centers
THANK YOU
gjohnson@magicsoftware.com (949) 250-1718
@glenn4pr #SugarCon
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Top Ten Integration Targets for Sugar

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Learn how you can automate business process integration between Sugar and third-party applications using the pre-built library of application and protocol adapters in the Magic xpi Integration Platform. Explore specific business process flows such as opportunity to order conversion between Sugar and third-party ERP systems. Discover the benefits of integration monitoring, synchronization, enterprise mobile mash-ups and more.

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Top Ten Integration Targets for Sugar

  1. 1. TOP TEN INTEGRATION TARGETS FOR SUGAR Glenn Johnson Senior Vice President Magic Software Americas @glenn4pr @MagicSoftware#SugarCon
  2. 2. CRM Profit Cycle 2 360 View Cost reduction Better Customer Service Enhanced Customer Experience Increased Customer Satisfaction Better Customer Retention Loyal customers More repeat business More new business More Profit!
  3. 3. Integration Enhances CRM Profit Cycle 3 Integrated CRM Benefits 360 View Data Integration NetworkedCustom Business Process Orchestration
  4. 4. 6 of top 10 Integration Touchpoints are to ERP Systems 4 Financial Management • General Accounting • Accounts Payable • 1-Accounts Receivable • Fixed Assets • 2-Address Book / Communications Distribution Management • Procurement Management • 3-Sales Order Management • 4-Inventory / Warehouse Management Human Capital Management • Human Resources • Benefits Administration • 5-Payroll Manufacturing Management • Manufacturing Accounting • Plant and Equipment Maintenance Management • 6-Product Data Management • Shop Floor Management
  5. 5. #1 Opportunity to Order Conversion 5 Lead Opportunity Account Contact ERP Sales Order
  6. 6. #2 Address Book Integration 6 CRM ERP address book integration
  7. 7. #3 Accounts Receivables Integration 7 CRM ERP credit status integration
  8. 8. #4 Inventory/Warehouse Integration 8 CRM ERP inventory status check WMS
  9. 9. #5 Payroll Integration 9 CRMERP sales commission calculation
  10. 10. #6 eCommerce Integration • abandoned cart-to- opportunity sync • closed order sync • activity sync • address book sync • Master Item Data sync 10 Web Commerce Mobile Commerce Local Commerce Social Commerce Daily Commerce
  11. 11. #7 Work Order Integration 11 Lead Opportunity Account Contact ERP Sales Order Work Order System
  12. 12. #8 Supply Chain Integration 12 Lead Opportunity Account Contact ERP Sales Order SCM System
  13. 13. #9 Product Lifecycle Management Integration 13 CRM ERP eCommerce PLM master data synchronization
  14. 14. #10 Mobile Integration & Apps • Composite CRM, ERP and other systems – data mash-ups – process orchestration • Online and Offline apps • Location and Context Sensitive – process specific – industry and business specific – location aware – device enhanced features • barcode • photo attachments • etc. 14
  15. 15. Databases, Frameworks Enterprise Applications Grid deployment, Cloud and On-Premise, Shared- Nothing architecture, In-Memory Messaging, Async/Sync., Context, Scalability, Security Enterprise Adapters Comprehensive Enterprise Architecture Orchestration, Transformation, Routing, Transactions, Monitoring, Management Protocol Adapters
  16. 16. Smarter Technology Magic xpi Studio Flow Editor Data Mapper Checker Debugger Topology Editor Business Process Editor Magic xpi Monitor Dashboard Log Magic xpi Server with In- Memory Data Grid Technology
  17. 17. Magic xpi Flow Editor Visual: Drag, Drop and Configure
  18. 18. Magic xpi Data Mapper Visual: Drag and Map Data Connectivity
  19. 19. CASE STUDY Sennheiser Electronic GmbH & Co. KG – Integration of SugarCRM and JD Edwards
  20. 20. About Sennheiser: Turnover: € 584.4 million (2012) Number of employees: 2,329 people worldwide (2012 average), 1,226 (53 %) in Germany and 1,103 (47 %) abroad Manufacturing plants: Germany (microphones, headphones, wireless microphone and monitoring systems, conference and information systems, aviation headsets) Ireland (headphones, audiology products, monitor loudspeakers, integrated systems products) USA (wireless microphone and monitoring systems) Sales subsidiaries France, Great Britain, Belgium, the Netherlands, Switzerland and Liechtenstein, Germany, Denmark (Nordic), Russia, Hong Kong, India, Singapore, Japan, China, Canada, Mexico and the USA
  21. 21. 21 Sennheiser Selects Magic for Central Integration Plattform Sennheiser automatesbusinessprocessesacrossSugarCRMand Oracle JD Edwards; The firstofmanyintegrationprojectsplannedwithawardwinning Magic xpi Integration Platform. The Challenge • Central Integration Platformtointegrate ERP from Oracle JD Edwards with CRM fromSugarCRMandothersystemsof a heterogenous IT landscape (IBM Content Manager ECM, ProductLabeling System PLM (CIM Database), Lotus Notes, Microstrategy etc. • Platformneededtobe flexible, scalable, easy touseandmaintain The Solution • Magic xpi`s standard adapter for JD Edwards and SugarCRM made lengthy programming of interfaces unnecessary • Flexible andstable Central Integration Platform in a hub-and-spokearchitecture • Process Automation with synchronization of account data, sales information, vendor and invoice data
  22. 22. 22 Sennheiser Selects Magic for Central Integration Plattform The Benefits • Standard adaptermadeintegration quick and easy toimplement • Future integration projects, changes or reacting to business requirements can also be performed quickly and easily • Integration Platform provides a clear architecture for efficient maintenance and prevents Spaghetti Code • Nodatasilosbyintegratingthewhole IT landscape • Automation ofbusinessprocessesincreasesproductivity • In-Memory Computing Architecturefor high availability, elasticscalabilityand 24/7 businesscontinuity
  23. 23. Application Landscape (7) Tesa (1) SugarCRM (2) IBM Content Manager (3) PLM CIM database (4) Guardus CRQ (5) LVR - Warehouse (6) Product Labeling(8) Microstrate gy (BI) (9) Lotus Notes (10) WUP (11) EDI Magic xpi (12) (13) (14) JD Edwards EnterpriseOne ERP Sennheiser Selects Magic for Central Integration Plattform
  24. 24. Magic xpi Architecture at Sennheiser Magic xpi Process Engine (Server) SugarCRM Opportunities Accounts Contacts Leads Campaigns Targets Target Lists Cases Calender Calls Meetings … … … JD Edwards IBM Content Manager Micro Strategy (BI) Lotus Notes WUP ProductLabeling LVR Warehouse Guardus CRQ PLM CIM Database TESA etc. Scalability Transaction Security Error-Handling Monitoring via Magic xpi Monitor Integration Process Regelbasierte Implementierung der logischen Flow‘s Business- Rules GraphicalMod elling Rulebased Implementation oflogicalflows AdapterComponent
  25. 25. Magic Software Enterprises empowers customers around the globe with smarter technology that delivers a multichannel user experience for enterprise processes and business logic and data
  26. 26. A global provider of application development and business integration platforms Focused on business needs Innovative technology Proven experience Who We Are
  27. 27. Corporate Overview Established In 1983 NASDAQ(MGI C) 15 offices Worldwide >50 Countries >1000 Employees >2,500 Global Partners Thousands Of Customers Millions Of End-users
  28. 28. Global Presence R&D Labs Regional Headquarters Support Centers
  29. 29. THANK YOU gjohnson@magicsoftware.com (949) 250-1718 @glenn4pr #SugarCon

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