IBM's Social Business Transformation

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Chris Crummey, World Wide Director of Sales at IBM, shares the tools and processes that make his life easier and allow him to be productive from any location on many different devices.

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IBM's Social Business Transformation

  1. 1. IBM’S JOURNEY OF BECOMING A SOCIAL BUSINESS Christopher Crummey Executive Director of Sales for Social Business
  2. 2. [Title] IBM’s Social Business Transformation @ccrummey
  3. 3. DIGTIAL IBMer SALESCONNECT DAY IN THE LIFE
  4. 4. The Digital IBMer
  5. 5. Digital IBMer = How IBMers work
  6. 6. POWER OF SOCIAL BUSINESS
  7. 7. …”nine out of ten executives whose organizations use social tools report some measurable business benefit with employees, customers, and business partners.” “Evolution of the networked enterprise”, McKinsey & Co, March 2013
  8. 8. SOCIAL IS ORGANIC, LIVING & BREATHING EXPERTISE LOCATION WISDOM OF THE CROWDS SPEED ENGAGED EMPLOYEE S CUSTOMER S ATTRACT MAINTAIN TALENT NETWORKS
  9. 9. EXPERTISE
  10. 10. “If only HP knew what HP knows, we would be three-times more productive.” Lew Platt – Former CEO HP
  11. 11. WISDOM OF THE CROWDS
  12. 12. Wisdom of the Crowds: BBC research 50,000 100 4,514 4,510
  13. 13. Wisdom of the Crowds
  14. 14. “While I was sleeping my network was working for me!!!” “as smart as the experts just moments later”
  15. 15. INFORMATION FLOW
  16. 16. My Tippers List Organic Resharing Audit trail of what version
  17. 17. 65 Communities 23 Shared Folders
  18. 18. EMPLOYEE ENGAGEMENT
  19. 19. 751 Comments 205K Visits 175 Likes
  20. 20. New 2 IBM - On Boarding
  21. 21. DIGTIAL IBMer SALESCONNECT DAY IN THE LIFE
  22. 22. SalesConnect
  23. 23. Notes Client Integration
  24. 24. Expertise Location
  25. 25. Integration
  26. 26. Social + Analytics Integration
  27. 27. Social + Analytics Integration
  28. 28. Mobile Integration
  29. 29. Hootsuite Integrated with Connections & SugarCRM
  30. 30. QUESTIONS

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